Everything I’ve learned running high-ticket dropshipping stores since 2013, including supplier sourcing, niche selection, store buildout, and the lean operator systems I use to run my businesses remotely from Bali. If you want to build a profitable ecommerce business without holding inventory or chasing low-margin trends, start with the business formation checklist or get the free beginner guide.
Email Open Rates Defined for Online Store Owners Your email open rate is the percentage of subscribers who actually open and view an email you send. It is calculated by dividing the number of unique opens by the number of emails delivered, then multiplying by 100. If you send an email to 1,000 subscribers, 950 […]
Email Service Providers Explained for E-Commerce Store Owners If you have been researching email marketing for your online store, you have probably come across the term ESP and wondered what exactly it means. An ESP, or Email Service Provider, is the software platform that allows you to collect email addresses, create and send email campaigns,
Why This Debate Matters for Every E-Commerce Store Owner If you are running an e-commerce store right now and trying to figure out where to put your time and money, you have probably asked yourself this question at least once: should I focus on email marketing or social media marketing? It is a really really
Welcome Email Series Defined for E-Commerce Store Owners A welcome email series is a sequence of automated emails that new subscribers receive immediately after joining your email list. It’s the first conversation your brand has with a potential customer through email, and it sets the tone for everything that follows. Think of it as the
Email Funnels Explained for Online Store Owners An email funnel is a structured series of emails designed to guide a subscriber through a specific journey, from initial awareness of your store to making a purchase and becoming a repeat customer. Think of it like a physical store where a greeter welcomes you at the door,
Drip Campaigns Explained for E-Commerce Store Owners A drip campaign is a series of pre-written emails that are sent automatically to subscribers on a scheduled timeline. Instead of sending one email and hoping for the best, a drip campaign “drips” a sequence of messages over days or weeks, each one building on the last to
Email Deliverability in Plain English Email deliverability is the measure of how successfully your emails reach your subscribers’ inboxes rather than getting caught in spam filters, bouncing back, or disappearing into the void. When someone says they have “good deliverability,” they mean that a high percentage of the emails they send actually end up in
Email Segmentation Defined in Simple Terms Email segmentation is the practice of dividing your email subscriber list into smaller groups based on shared characteristics, behaviors, or preferences so you can send more targeted and relevant emails to each group. Instead of blasting the same generic email to everyone on your list, segmentation lets you tailor
Email Automation Explained Simply Email automation is a system that sends pre-written emails to specific people at specific times based on triggers and conditions you set up in advance. Instead of manually writing and sending every email, you create the emails once, define the rules for when and to whom they should be sent, and
Email Marketing Explained in Plain English Email marketing is the practice of sending targeted messages to a group of people via email to build relationships, promote products, and drive sales. For e-commerce store owners, it’s one of the most powerful and cost-effective ways to turn website visitors into paying customers and keep existing customers coming
