Analytics & Reporting

BigQuery has quietly become the default warehouse for marketing teams. It is serverless, it sits right next to Google Ads and GA4, and it charges for what you use rather than for idle capacity. The hard part was never BigQuery itself. It is getting clean, consistent data from a dozen ad platforms, CRMs, and analytics […]

Google Analytics is free, and that is exactly why most store owners start with it. The Google Analytics page I reviewed says it is offered free of charge, and the support documentation for standard properties lists event data retention of 2 months or up to 14 months, with exploration queries limited to 10 million events. […]

Learn the ecommerce KPIs that reveal store health, including conversion rate, AOV, CAC, CLV, cart abandonment, and ROAS.

AdBeacon advertises $299 a month. Its own calculator runs to $2,100 across five revenue bands, and crossing $10,000 in monthly revenue doubles your bill. Here is the whole ladder.

Power My Analytics charges by data source. Coupler.io charges by rows and refresh speed. I worked out exactly where the crossover point sits for an ecommerce store, with four real setups where the cheaper tool flips.

Supermetrics gives you three data sources for $44. Power My Analytics gives you unlimited sources for $83. Here is how that difference plays out on a real ecommerce stack.

Six Power My Analytics alternatives compared with real 2026 pricing, including Supermetrics, Coupler.io, Windsor.ai and the free Looker Studio route most stores should try first.

Power My Analytics pricing for 2026, including all four tiers, the difference between data sources and accounts, and which plan actually fits a high-ticket store running paid traffic.