Social Media Marketing

TikTok is where a huge chunk of your future customers already spend an hour or more a day, and the ad platform behind it has matured fast. If you’re still treating TikTok as “the app my kids use” instead of a real acquisition channel for your store, you’re leaving cheap impressions on the table while […]

Comparing Vibe to Facebook Ads is a different exercise than comparing Vibe to another CTV platform, because these two tools solve different problems at different stages of the funnel. I write about both for readers of Ecommerce Paradise building high-ticket dropshipping stores, and this comparison is less about which one wins and more about how […]

Roku Ads Manager and Vibe sit closer together on the accessibility spectrum than almost any other pairing in this comparison series, which makes this one of the more genuinely close calls. I cover tools like these for readers of Ecommerce Paradise building high-ticket dropshipping stores, and here is exactly how the two stack up. Feature […]

If you already sell on Amazon and you are wondering whether Amazon’s own advertising platform is a better CTV option than Vibe, the honest answer depends almost entirely on your current ad spend. I cover tools like these for readers of Ecommerce Paradise building high-ticket dropshipping businesses, and this comparison walks through exactly where each […]

Vibe and MNTN are the two names that come up most often when ecommerce store owners ask me about self-serve connected TV advertising, and for good reason: they are the two platforms that made CTV accessible to a store running its own marketing rather than working through an agency. I run Ecommerce Paradise, where I […]

Before you fund a Vibe campaign, it is worth checking whether there is an active promo code or sign-up credit on the table. I keep this page updated for readers of Ecommerce Paradise, and below is exactly what I found when I last checked Vibe’s current offers, plus a few other ways to lower your […]

Vibe is not the only way to get your ecommerce store onto streaming TV, and depending on your budget, your team, and how fast you want to scale, it might not even be the right starting point. I have spent the last few weeks digging into the connected TV advertising space for Ecommerce Paradise, and […]