If you have a legitimate business announcement and you want journalists, editors, and news outlets to actually see it, you need more than just writing a good press release. You need distribution that gets it in front of the right people. That is where a service like eReleases comes in.
I have been running Ecommerce Paradise since 2013 and building businesses online long enough to know that press coverage is one of the hardest things to earn and one of the most valuable when you get it. A single pickup from a relevant industry publication can drive more qualified traffic than months of paid advertising. But most small business owners have no idea how to get their news in front of journalists without spending tens of thousands of dollars on a PR firm.
eReleases sits in an interesting position in the market: it offers access to the same PR Newswire national distribution that large corporations use, but at a price point that small businesses can actually afford. In this review I am going to break down how the service works, what you actually get for your money, what the limitations are, and how it compares to alternatives.
Ready to get your business news in front of 1.7 million journalists? Visit eReleases here — first-time customers save 30% on their first press release distribution.
What Is eReleases?
eReleases is a press release distribution service that has been operating since 2000. According to G2’s eReleases reviews, users consistently praise the editorial support and distribution quality, with customer service cited as the primary differentiator from lower-cost competitors. Its core value proposition is that it is the only PR Newswire partner that offers small and medium-sized businesses access to full national PR Newswire distribution at a fraction of what a direct PR Newswire contract would cost.
To understand why that matters, some context: PR Newswire is the largest and most trusted press release wire service in the world. A direct PR Newswire national distribution typically costs $1,000 to $2,500 per release. eReleases acts as a cooperative buyer, purchasing distribution in bulk and passing the savings to small business clients, with national distribution starting at $299 per release.
Beyond the wire distribution, eReleases also sends each press release directly to a hand-selected subset of its database of 1.7 million journalists, bloggers, and social media influencers, targeted to the industry categories most relevant to your announcement. This dual approach, wire distribution plus targeted journalist outreach, is what distinguishes eReleases from purely wire-based or purely email-based services.
The service includes editorial review by professional editors on every submission, which is genuinely useful for businesses that want their press release polished before it goes out. Unlike many competitors, this editing service is included in the base price rather than charged as an add-on.
Who Should Use eReleases?
eReleases is most useful for small and medium-sized businesses that have legitimate news to share and want that news to reach actual journalists rather than just appear on aggregator sites. Many cheap press release services distribute your content to a network of low-authority syndication sites where it gets published automatically without any journalist ever reading it. That creates backlinks and online mentions, which has some SEO value, but it does not generate actual media coverage.
eReleases is designed for businesses that want real distribution to human journalists who might actually write about them. That includes product launches, business milestones, funding announcements, new hires, industry research, partnership announcements, and community initiatives.
For ecommerce operators, press releases work best when you have genuinely newsworthy content: launching in a new market, crossing a meaningful revenue milestone, announcing a significant supplier partnership, or publishing original industry research. If you are still in the early stages of building your ecommerce business, start with getting your niche selection and supplier relationships right first. My free high-ticket niches list and guide to finding the best high-ticket suppliers are the right foundations before investing in PR.
How eReleases Works
The process is straightforward. You write your press release (or purchase the writing add-on), submit it through the eReleases platform, and their editorial team reviews and edits it before distribution.
Once approved, the press release goes out simultaneously through two channels: the PR Newswire national wire, which syndicates it to 550 news content systems, 3,000 newsrooms, and more than 4,500 major news websites including the Associated Press feed, Google News, Bing News, and Yahoo News, and a targeted email distribution to relevant journalists from their 1.7 million contact database, filtered to the industry categories you select.
Within approximately two hours of release, you receive WireWatch reporting, a tracking report showing which news sites picked up your release with direct links to each placement. The editorial review is a genuine value-add: eReleases employs real editors who understand what makes a press release effective and will flag issues with your news hook, structure, or messaging before distribution. Given that a poorly written press release wastes the entire distribution budget, having professional editing included is meaningful.
eReleases Pricing
eReleases offers three distribution packages, all of which include editorial review, PR Newswire national distribution, targeted journalist outreach, AP wire inclusion, and WireWatch reporting.
Buzz Builder: $299 per release. Supports up to 400 words and targets one industry category list. This is the entry point for businesses testing press release distribution for the first time.
Newsmaker: $399 per release. Supports up to 500 words and targets two industry category lists. More room to develop the announcement and broader journalist targeting. This is the plan most independent reviewers recommend as the best balance of cost and coverage.
PR Pro: $599 per release. Supports up to 600 words and targets three industry category lists. Best for major announcements where maximum reach and targeting depth matter.
Writing add-on: $300. If you do not have a press release written, eReleases’ editorial team will write one for you.
First-time customer discount: 30%. New customers receive 30 percent off their first release, making the entry point $209 for the Buzz Builder plan.
According to an industry pricing analysis published in 2026, eReleases sits in the premium mid-range tier of the press release distribution market, positioned above budget syndication services and significantly below direct PR Newswire contracts. For context, budget services like 24-7 Press Release charge under $100 per release but primarily syndicate to low-authority websites without meaningful journalist distribution. PR Newswire direct contracts start at $1,000 or more per release. eReleases occupies the gap between those extremes: real PR Newswire wire distribution plus targeted journalist outreach at a price small businesses can sustain.
First-time customers save 30% on their first press release. Get started with eReleases here and see how much coverage your announcement can generate.
What eReleases Does Well
PR Newswire access at an accessible price. This is the core value proposition and it is genuine. Direct PR Newswire distribution costs $1,000 to $2,500 per release. eReleases provides the same national wire distribution at $299 to $599, making it possible for small businesses to access the most credible distribution network available.
Editorial review is included. Unlike competitors that charge separately for editing, eReleases includes professional editorial review in every package. Having experienced editors review and improve your submission before it goes out is a real differentiator given that the quality of the press release affects how many journalists actually engage with it.
Targeted journalist outreach in addition to wire. The combination of wire distribution and targeted email outreach to relevant journalists from the 1.7 million contact database doubles the coverage mechanism. The wire gets your release onto news aggregators and into newsroom feeds. The targeted outreach gives specific journalists who cover your industry a direct look at your announcement.
Customer support quality is consistently praised. Across Trustpilot, G2, Capterra, and independent review sites, eReleases customer support receives specific positive mention in the majority of reviews. Users describe a non-sales-pressure experience with real editors who provide genuine guidance, which stands out in a category where many services are purely transactional.
No contracts. eReleases is pay-per-release with no subscription requirement. You use it when you have news to share and do not pay when you do not.
Where eReleases Falls Short
Word count limits require careful management. The Buzz Builder plan’s 400-word limit is tight for a comprehensive press release. Word count overages are charged as add-ons, which can add up if you are not careful. The Newsmaker plan’s 500 words is more workable, and most experienced press release writers recommend the Newsmaker as the minimum practical option.
No guaranteed journalist pickup. Distribution gets your release in front of journalists. It does not guarantee that any journalist will write about your business. Many submissions generate web placements through wire syndication without generating any original journalist coverage. Businesses with genuinely newsworthy content get more pickup than those with thin announcements.
International distribution requires separate packages. The standard packages cover US national distribution. International distribution requires additional spend, which can make the total cost significantly higher for businesses targeting global markets.
Rush distribution costs extra. Standard distribution happens at 9am Eastern. If you need same-day or specific-time distribution outside the standard window, rush distribution fees apply on top of the package price.
Image and multimedia add-ons cost extra. Adding images or multimedia to your distribution is not included in the base packages. For product announcements or brand stories where visuals would strengthen the release, this adds to the total cost.
eReleases vs. Competitors
| Service | Starting Price | PR Newswire Access | Editorial Review | Journalist Database | AP Wire Inclusion | Best For |
|---|---|---|---|---|---|---|
| eReleases | $299/release | Yes (national) | Yes (included) | 1.7M journalists | Yes | SMBs wanting real journalist distribution + PR Newswire |
| PRWeb | $99/release | Limited | No | Limited | Limited | SEO-focused syndication on a budget |
| EIN Presswire | $149/release | No | No | Limited | Yes | Budget releases for basic online presence |
| PR Newswire (direct) | ~$1,000+/release | Yes (national) | No | Large | Yes | Large enterprises with full PR budgets |
| Business Wire | ~$760+/release | No (separate wire) | No | Large | Yes | Financial disclosures, investor relations |
eReleases is the only service on this list that combines PR Newswire national distribution, professional editorial review, and targeted journalist outreach in a single package under $400. See current pricing and the first-timer discount here.
Is eReleases Worth It for Ecommerce Operators?
The answer depends entirely on whether you have genuinely newsworthy content to distribute. Press release distribution is not marketing. It is news distribution. The distinction matters because press release services cannot make a thin announcement into real news. If your content is genuinely newsworthy, a service like eReleases can get it in front of the journalists who cover your industry. If your content is thinly disguised advertising, it will generate wire syndication placements but almost certainly no original journalist coverage.
For high-ticket dropshipping operators building serious stores, getting featured in trade publications within your niche can dramatically accelerate supplier applications, build customer trust, and create backlinks that compound over time for SEO. My complete guide to high-ticket dropshipping covers how earned media fits into the broader brand-building strategy for serious ecommerce operators.
The business foundation needs to be solid before you invest in PR. If you have not yet formed your LLC and set up your business legal structure, my complete business formation checklist covers every step, and services like Bizee make the formation process fast and affordable. Once you have a real business with real milestones, that is when press release distribution starts generating real returns.
Building a serious ecommerce business and want expert guidance on every stage? My 1-on-1 coaching program covers everything from niche selection and supplier relationships to brand building and scaling. Or if you want us to build the complete store for you, check out the done-for-you store service.
Frequently Asked Questions
Does eReleases guarantee media coverage?
No. No press release distribution service can guarantee that journalists will write about your business. What eReleases guarantees is distribution: your release goes out on the PR Newswire national wire and to targeted journalists in your industry. Whether those journalists choose to cover your story depends on the newsworthiness of your announcement.
What is the difference between wire distribution and syndication?
Wire distribution sends your release directly to journalists who subscribe to PR Newswire feeds and to your targeted journalist list. Syndication copies your press release onto a network of websites automatically without any journalist involvement. eReleases provides both, but the journalist-targeted wire distribution is the more valuable component for generating actual media coverage.
Can eReleases write my press release?
Yes. The $300 writing add-on has eReleases’ editorial team write the press release for you. This makes the Newsmaker plan with writing $699 total, which is still significantly less than hiring a freelance PR writer separately.
How long does distribution take?
Standard distribution goes out at 9am Eastern on the day you schedule. You receive WireWatch reporting within approximately two hours of distribution showing where your release was published.
Is the 30% first-time discount significant?
Yes. 30% off the Buzz Builder plan brings it from $299 to $209. 30% off the Newsmaker plan brings it from $399 to $279. Taking advantage of this discount on your first release is straightforward.
Wrapping Up
eReleases is the most practical way for a small or medium-sized business to access PR Newswire national distribution without a direct PR Newswire contract. The combination of wire distribution, targeted journalist outreach, included editorial review, and no-contract pay-per-release pricing makes it the strongest value in its price range for businesses with genuine news to share.
The realistic expectation going in is that distribution does not guarantee coverage. It guarantees reach. What converts that reach into actual journalist coverage is the quality and newsworthiness of your announcement. Go in with genuinely newsworthy content and eReleases gives it the best chance at the price point they occupy in the market.
If you are building a serious ecommerce business and want to connect with other operators doing the same, join the Ecommerce Paradise community. And when you have business milestones worth sharing with the world, eReleases is where I would start.
Ready to get your business news in front of over a million journalists? Start with eReleases here — first-time customers save 30% on their first distribution.
So with that said, I hope this review helps you make a confident decision. I wish you guys the best of luck out there.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
