Faxing sounds like a relic from a different era, until the day your bank, your wholesale supplier, or a government agency tells you a signed document has to arrive by fax and nothing else will do. At E-Commerce Paradise, I run into this constantly with ecommerce clients: opening a business bank account, applying for a wholesale supplier account for a high-ticket niche, filing certain insurance or licensing paperwork, and dealing with healthcare-adjacent product lines all still lean on fax as the accepted format. FAX.PLUS, built by the Swiss company Alohi, is the tool I point people to when they need to send or receive a fax without buying a fax machine or a phone line they will never use for anything else.
This review covers what FAX.PLUS actually does well, where it falls short, what it costs, and who it makes sense for. If you already know you want it and just need the pricing breakdown, see my dedicated FAX.PLUS pricing guide.
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What Is FAX.PLUS by Alohi
FAX.PLUS is an online fax service that lets you send and receive faxes from a browser, a mobile app, or email, without any physical fax hardware or a dedicated phone line. It is built by Alohi, a Swiss company that also makes SIGN.PLUS (e-signatures), SCAN.PLUS (mobile document scanning), and DIAL.PLUS (an AI-driven phone system), positioning FAX.PLUS as one piece of a broader document and communications suite rather than a standalone side project.
Alohi reports serving more than 5 million users across 190-plus countries, and the company holds ISO 27001, HIPAA, SOC 2, and PCI-DSS compliance certifications, which matters if your business needs to fax anything containing sensitive financial or health information. For an ecommerce operator, the practical use case is usually more mundane: sending a signed wholesale application to a supplier, receiving a countersigned NDA, or submitting paperwork to a bank or state agency that still requires a fax number on file.
Core Features
FAX.PLUS covers the basics you would expect and a handful of extras that push it above a bare-bones fax app. You can send faxes by uploading a document (PDF, Word, images) through the web dashboard or mobile app, or by simply emailing a document to a fax-to-email address, which is convenient if you already have a document sitting in your inbox and do not want to switch apps. Incoming faxes land as PDFs in your dashboard and, if you choose, forward automatically to your email.
Beyond the core send-and-receive function, FAX.PLUS includes a built-in editor for adding signatures, text, and annotations directly onto a fax before sending, which removes a step that a lot of competing services still require you to do in a separate app. Higher tiers add toll-free and local number selection, number porting if you want to bring an existing fax number over, and integrations with Google Workspace, Microsoft 365, Slack, and Microsoft Teams so faxes can be triggered or received without leaving tools your team already uses daily.
Mobile App and Ease of Use
The mobile app, available on iOS and Android, is where FAX.PLUS distinguishes itself from services that treat mobile as an afterthought. You can photograph a physical document with your phone’s camera, and the app cleans up the scan and sends it as a fax directly, which is genuinely useful if you are dealing with a signed paper contract and do not have a scanner handy. Reviewers on G2 consistently mention the interface as intuitive with minimal setup required, and that matches my own experience testing it: creating an account, verifying a number, and sending a first fax took under ten minutes without needing to read documentation.
Security and Compliance
If your business touches healthcare, legal, or financial documents, FAX.PLUS’s compliance certifications are the main reason to consider it over a cheaper, less certified competitor. HIPAA compliance with a signed Business Associate Agreement is available, though it is worth noting this sits on the Enterprise tier rather than the entry plans, a distinction I cover in more detail in the pricing guide. SOC 2 Type II certification and end-to-end encryption for stored and transmitted faxes round out the security posture, which is a meaningfully higher bar than most budget fax apps bother clearing.
Pricing Overview
FAX.PLUS runs a free plan with 10 total pages (send only, no receiving), then four paid tiers: Basic at $6.99 a month for 200 pages, Premium at $13.99 a month for 500 pages, Business at $27.99 a month for 1,000 pages and up to five team members, and Enterprise at $79.99 a month for 4,000 pages with HIPAA compliance, API access, and SSO. Extra pages beyond your plan’s allowance are billed per page, with the per-page rate dropping as you move up tiers. I break down which tier actually makes sense for different usage levels in the full pricing breakdown.
Where FAX.PLUS Falls Short
No tool is perfect, and FAX.PLUS has real limitations worth knowing before you commit. The most common complaint across review platforms involves the page-counting method: FAX.PLUS counts a page against your quota each time a team member accesses a received fax, rather than a flat per-document count, which can burn through your monthly allowance faster than expected on a busy team account. Reviewers on Capterra also flag occasional delivery reliability issues, particularly when faxing to government agencies, and note that HIPAA compliance sitting behind the pricier Enterprise tier feels like a steep jump for healthcare-adjacent small businesses that do not need the rest of that tier’s feature set.
Bulk faxing and templated cover pages are also more limited than some competitors offer, so if your use case involves blasting the same fax to a long list of recipients regularly, test that specific workflow during the free trial before committing to a paid plan.
Independent review data on TrustRadius, an enterprise software review platform, echoes a similar pattern seen across the fax software category generally: users consistently rate ease of setup and day-to-day usability highly, while page-allowance clarity and support responsiveness during billing disputes show more variance between reviewers. That is a useful reminder to read your specific plan’s page-counting terms carefully rather than assuming it works the way a traditional fax machine did.
Who Should Use FAX.PLUS
FAX.PLUS makes the most sense for a small to mid-sized ecommerce business that needs to send and receive faxes occasionally rather than constantly, values a genuinely useful mobile app for document scanning on the go, and wants a service backed by real compliance certifications without needing a dedicated IT department to manage it. If you are opening business bank accounts, dealing with wholesale supplier agreements that still require a signed fax, or occasionally submitting paperwork to agencies that have not modernized past 1998, FAX.PLUS handles that reliably without the overhead of an actual fax machine.
If your volume is genuinely high, hundreds of pages a day across a large team, or you need HIPAA compliance on a budget tier, it is worth comparing FAX.PLUS against alternatives before deciding. I cover that in my FAX.PLUS alternatives roundup.
I have also written head-to-head breakdowns against specific competitors. FAX.PLUS vs eFax covers the industry’s oldest name. FAX.PLUS vs MetroFax covers the budget-focused option.
For businesses considering a broader communications platform instead of a fax-only tool, see FAX.PLUS vs RingCentral. There is also FAX.PLUS vs Nextiva for a similar all-in-one comparison.
Ready to ditch the fax machine? FAX.PLUS lets you send and receive faxes from your phone or browser in minutes. Start your free FAX.PLUS trial.
How FAX.PLUS Fits Into Running an Ecommerce Business
Most ecommerce store owners never think about fax until the exact moment they need it, usually while opening a business bank account, finalizing a wholesale account with a high-ticket supplier, or dealing with an insurance carrier that still requires signed paperwork by fax. Rather than scrambling to find a nearby office store with a fax machine, having an account like FAX.PLUS already set up means you can knock out that requirement from your laptop in a few minutes. It is a small piece of infrastructure, but it is the kind of thing that quietly removes friction at exactly the moments you can least afford delays, like a supplier onboarding deadline or a bank account approval window.
How FAX.PLUS Compares on Setup Time Versus a Traditional Fax Line
It is worth spelling out exactly what you avoid by choosing FAX.PLUS over a traditional fax setup, since the comparison is not always obvious if you have never had to set up business fax before. A traditional fax line requires a dedicated phone line from a carrier, a physical fax machine or a multifunction printer with fax capability, paper and toner, and someone physically present to feed documents through the machine or collect incoming pages. Setting that up from scratch, ordering the line, waiting for installation, buying the hardware, can easily take a week or more and cost several hundred dollars before you send a single page.
With FAX.PLUS, the entire process, signing up, verifying a number, and sending your first fax, takes minutes and costs nothing on the free tier or a few dollars a month on a paid plan. For a business that only needs fax occasionally, maintaining a physical line and machine for the rare document that requires it is simply not a rational use of money or office space, and that gap is exactly why online fax services like FAX.PLUS have replaced physical fax infrastructure for the vast majority of small and mid-sized businesses.
Skip the fax machine entirely. FAX.PLUS handles sending and receiving from your phone, browser, or email in minutes. Try FAX.PLUS today.
Team Accounts and Admin Controls
For ecommerce businesses with more than one person handling operations, the Business and Enterprise tiers add multi-user support with an admin console, letting you control who can send and receive faxes under the company account rather than sharing a single login. This matters more than it might initially seem: without a shared admin structure, faxed documents tend to end up scattered across whichever individual employee’s personal account happened to send them, making it hard to track down a specific document months later when you need it for a dispute or an audit.
The admin console on the Business tier lets you add up to five team members, assign permissions, and centralize your fax history in one place, which is a meaningful operational improvement once your team grows past a single founder handling every piece of paperwork personally.
Integration Depth With Existing Business Tools
FAX.PLUS’s integrations with Google Workspace, Microsoft 365, Slack, and Microsoft Teams are worth evaluating against your actual daily workflow rather than just checking a box that says “integrations available.” If your team already lives in Slack, having a fax notification land directly in a designated channel rather than requiring someone to remember to check a separate fax dashboard meaningfully reduces the odds of a time-sensitive document sitting unnoticed for a day or two. The Google Workspace and Microsoft 365 integrations similarly let you send a fax directly from a document you already have open, rather than exporting it, switching apps, and re-uploading it somewhere else.
Customer Support Experience
FAX.PLUS offers support through email and a help center with searchable articles covering common setup and troubleshooting scenarios. Reviewers generally describe support as responsive, though a subset of Capterra reviews mention billing disputes taking longer than expected to resolve, particularly around the page-counting confusion mentioned earlier. For a straightforward send-a-fax-occasionally use case, you are unlikely to need support beyond initial account setup, but it is worth knowing the support experience is solid rather than exceptional if something does go wrong.
Data Retention and Document Access
Faxed documents on FAX.PLUS are stored in your account’s dashboard indefinitely on paid plans, with storage described as unlimited rather than capped at a specific number of gigabytes. That matters more than it sounds for compliance-sensitive businesses, since being able to pull up a signed agreement or a submitted form from eighteen months ago without digging through old email threads or a physical filing cabinet can save real time during an audit, a dispute, or simply when a supplier asks you to resend something they claim never arrived. Documents remain searchable within the dashboard, and exporting a CSV log of your fax history is available starting on the Premium tier, which is useful if you need to hand a records summary to an accountant or auditor rather than exporting individual documents one at a time.
Verdict
FAX.PLUS earns its place as the fax tool I recommend to ecommerce clients specifically because it solves a narrow, occasional-but-unavoidable problem without asking you to buy hardware or commit to a phone contract you will barely use. The free tier is genuinely useful for testing whether you even need this at all, the paid tiers scale sensibly with real business usage, and the compliance certifications matter if your niche touches healthcare or financial services. The page-counting quirk and the HIPAA-behind-Enterprise pricing are real drawbacks worth knowing going in, but neither is a dealbreaker for the typical ecommerce use case of sending a handful of documents a month rather than running a high-volume fax operation.
Frequently Asked Questions
Is FAX.PLUS free to use?
FAX.PLUS offers a free plan with 10 total pages for sending faxes, no credit card required. It does not support receiving faxes on the free tier, and higher volume or receiving capability requires a paid plan starting at $6.99 a month.
Does FAX.PLUS work without a physical fax machine or phone line?
Yes, that is the entire point. FAX.PLUS sends and receives faxes over the internet through its web dashboard, mobile app, or email-to-fax, with no fax machine or dedicated phone line required.
Is FAX.PLUS HIPAA compliant?
FAX.PLUS offers HIPAA compliance with a signed Business Associate Agreement, but this is only available on the Enterprise plan at $79.99 a month, not the lower tiers.
Can I keep my existing fax number if I switch to FAX.PLUS?
Yes, FAX.PLUS supports number porting on the Premium plan and above, letting you transfer an existing fax number rather than starting with a new one.
How does FAX.PLUS compare to just using my email or a PDF signing tool?
FAX.PLUS exists specifically for situations where a recipient requires an actual fax transmission, not a PDF attachment or an e-signature link. Many banks, government agencies, and older institutions still only accept fax, which is exactly the gap FAX.PLUS fills.
If you are still building out the operational and financial foundation of your high-ticket dropshipping business, our guide on what high-ticket dropshipping actually is is a good starting point. From there, browse our guide to the best high-ticket niches to narrow down your direction.
Once you have a niche locked in, our guide on finding reliable suppliers is the natural next step. Our guide on business formation for high-ticket dropshipping covers exactly the kind of paperwork tools like FAX.PLUS help you push through faster.
If you would rather have a team handle your entire store setup and operations, our done-for-you services cover that end to end.
For a more hands-on approach, our one-on-one coaching program walks through the operational details alongside the rest of your business strategy. And for those just starting out, our beginner’s guide to high-ticket dropshipping is the place to begin.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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