Framer is a design-first site builder, and its pricing page makes the entry point look cheap: a free plan, a $10 Basic plan, and a $30 Pro plan. What the page does not show is where a store fits in. I could not find ecommerce features, annual prices, or the Scale plan the page’s own layout hints at, which matters if you plan to sell products and not only show a portfolio. I run my own stores and teach high-ticket dropshipping at Ecommerce Paradise, so I look at site builders the way a store owner would: what does it cost per year, and can it actually take an order?
Everything below comes from each vendor’s own pricing page as I reviewed it in October 2026. Where a page does not show a number, I write “not shown” instead of guessing, and where a vendor’s page is unclear or inconsistent, I say so. Prices change often, so confirm them before you sign up. Some links in this article are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you.
A good site still needs something to sell. If you are still choosing what to sell, start with my guide to what high-ticket dropshipping is, then come back and pick the builder that fits your store.
Framer Alternatives at a Glance
| Option | Starting price | Free option | Best for |
|---|---|---|---|
| Webflow | Basic site plan at $15 a month billed yearly, ecommerce from $29 | Free Starter site | Designers who want a CMS and a store on the same platform |
| Wix | Light at $17.77 a month, Core at $29.77 | Free plan, no card required | Beginners who want a drag-and-drop editor and a store |
| Squarespace | Basic at $19 or $25 a month depending on billing | 14-day free trial | Owners who want polished templates and a store |
| WordPress.com | Personal at $4 a month billed yearly, Commerce at $45 | Free plan with no expiration date | Owners who want plugins and WooCommerce |
| Shopify | Basic at $29 a month billed yearly, $39 monthly | 3 days free, then $1 a month for 3 months | Owners who want a store first and a website second |
A site builder gives you a place to sell, but it does not give you products or suppliers. If you want a high-ticket store built for you with the products and suppliers lined up, start here. See the done-for-you store build →
What Framer Costs and Where It Falls Short
The Framer pricing page lists Free at $0, Basic at $10 a month, Pro at $30 a month, and Enterprise with custom pricing. Annual prices are not shown, even though a yearly billing toggle appears and the page mentions a complimentary domain on yearly plans. A Scale plan is not listed.
Free lists 1 GB of bandwidth and a free Framer domain, and the FAQ says a custom domain needs an upgrade. Basic lists 30 pages, 2 CMS collections, 1,000 CMS items, 50 GB of bandwidth, and a free custom domain. Pro lists 150 pages, with more available at $20 per 100 up to 700, plus 10 CMS collections, 2,500 CMS items, and 100 GB of bandwidth.
So where does Framer fall short for a store owner? Mostly on what the pricing page leaves out. It lists no product limits, no checkout, and no transaction fees, so I cannot tell you what it costs to sell on Framer. If your site needs a cart, check that before you build anything. My Webflow alternatives guide covers a similar group of design-first tools.
How to Pick a Framer Alternative
Start with whether you need to sell. A portfolio or a brochure site has very different needs from a store. Decide what visitors should do on the site before you compare design tools.
Next, check the fees on sales. Some builders charge a percentage on every sale on lower plans, and some charge nothing beyond card processing. A cheap monthly price can hide a costly sales fee.
Finally, check who owns the setup. You want your content, your domain, and your customer list to move with you. My guide to finding suppliers for high-ticket products is worth a read too, because a clean product catalog is what a store builder needs from you.
1. Webflow
Webflow is the closest match to Framer for designers. The pricing page lists site plans billed yearly: Starter is free, Basic is $15 a month, and the CMS plan is $25 a month. Starter lists 2 static pages, 1 GB of bandwidth, 50 form submissions, and a limited CMS of 50 items.
Basic lists a custom domain, 300 static pages, 10 GB of bandwidth, and no CMS. The CMS plan lists 20,000 CMS items and 40 collections. Monthly prices for site plans are not shown.
The ecommerce plans, billed yearly, are Standard at $29 with 500 items and a 2% transaction fee, Plus at $74 with 5,000 items and 0%, and Advanced at $212 with 15,000 items and 0%. The page notes the transaction fees apply on top of Stripe or PayPal processing. I wrote a full Webflow alternatives guide if you want a longer list.
2. Wix
Wix is the beginner-friendly option. The plans page lists Light at $17.77 a month, Core at $29.77, Business at $39.77, and Business Elite at $159.77. The page says these are yearly subscriptions paid in full, that prices include GST, and that they vary by location.
Core lists 50 GB of storage and basic ecommerce, Business lists 100 GB and standard ecommerce, and Business Elite lists unlimited storage and advanced ecommerce. Light does not show ecommerce. A free plan with no credit card required is listed, and there is a 14-day money-back guarantee on the first upgrade.
The page also shows an unclear “$159” figure with a “Save 50%” label next to several plans, so verify the yearly price at checkout. Transaction fees are not shown. Wix suits beginners who want a drag-and-drop editor and a free plan to start.
3. Squarespace
Squarespace is the polished-templates option. The pricing page shows two figures per plan: Basic at $25 and $19, Core at $39 and $29, Plus at $65 and $49, and Advanced at $139 and $99. The page does not label them, but it says to pay annually to save up to 36%, so I read the lower figure as the annual price.
The online store fee is listed at 2% on Basic and 0% on the other three plans. Fees on digital content and memberships are listed at 7% on Basic, 5% on Core, 1% on Plus, and 0% on Advanced. A 14-day free trial with no credit card is listed.
Annual plans include a free domain for the first year, which then renews at the standard rate. Squarespace suits owners who want polished templates and a store on one plan. My Squarespace alternatives guide has more.
4. WordPress.com
WordPress.com is the plugin option. The pricing page lists Free at $0, Personal at $9 a month or $4 billed yearly, Premium at $18 or $8, Business at $40 or $25, and Commerce at $70 or $45. Longer terms lower the monthly figure further.
Free lists 1 GB of storage with no plugins and no expiration date. Personal lists 6 GB, Premium 13 GB, and Business and Commerce 50 GB. The page says plugins are available on paid plans, quoting both 60,000 and 50,000 as the count in different places.
A fee on paid subscriptions and payments is listed at 10% on Free, 8% on Personal, 4% on Premium, 2% on Business, and 0% on Commerce. WooCommerce transaction fees are listed at 0% on Business and Commerce. Commerce lists unlimited products and selling in 60-plus countries, and the FAQ says store extensions are not included out of the box on Business.
5. Shopify
Shopify is the store-first option. The pricing page lists Basic at $39 a month or $29 billed yearly, Grow at $105 or $79, Advanced at $399 or $299, and Plus from $2,300. The trial is listed as 3 days free, then $1 a month for 3 months.
Online card rates are listed at 2.9% plus 30 cents on Basic, 2.7% on Grow, 2.5% on Advanced, and 2.25% on Plus. A third-party gateway fee is listed at 2%, 1%, 0.6%, and 0.2% on those plans, and international online rates add 1%. The page does not explain the Plus “Try for $399” button.
Shopify suits owners who want a store first and a website second. It is the one option here where ecommerce is the whole product, so it fits best with the kind of stores I teach.
What Each Option Costs Per Year
These figures are my own math from the listed prices. They use one example: a store selling $2,000 a month, or $24,000 a year, on the cheapest plan that can sell, before card processing. Your numbers will differ.
Framer Basic is $120 a year at the listed monthly price, but I cannot add a sales cost because none is shown. Webflow Standard is $348 a year plus a 2% fee of $480, for $828, while Plus is $888 with 0% fees. Wix Core is about $357 a year, and Business about $477, with transaction fees not shown.
Squarespace Basic at the lower $19 figure is $228 a year plus a 2% fee of $480, for $708, while Core is $348 with 0% fees. WordPress.com Business on the yearly price is $300 a year with 0% WooCommerce fees, though the FAQ says store extensions are not included out of the box, and Commerce is $540. Shopify Basic on the yearly price is $348.
By the same math, Webflow Plus beats Standard once yearly sales pass about $27,000, and Squarespace Core beats Basic once sales pass about $6,000, if the lower figure is the annual price. The cheapest plan is not always the cheapest once you sell, so rerun the numbers with your own sales.
Which Option Fits Which Store Owner
If you only need a brochure or portfolio, Framer’s Basic plan and WordPress.com Personal are the lowest listed prices. If you want a store, Shopify, Wix Core, Squarespace Core, and Webflow Standard each list one on their plans.
If you want plugins and control, WordPress.com lists plugins on paid plans. If you want design polish, Squarespace and Webflow are the picks. If your store is the business, Shopify is the one built for it.
If Framer already works for you and you are not selling, there may be no reason to move. Moving a site costs time, and you need to redirect old links.
Features Worth Paying For
Checkout comes first. Webflow, Wix, Squarespace, WordPress.com, and Shopify all list ecommerce on at least one plan, while Framer’s pricing page shows none. If you plan to sell, confirm checkout before you commit.
The CMS comes second. Framer lists CMS collections and items, Webflow lists CMS items and collections, and Squarespace and Wix list it inside their plans. For a catalog of products, check the item limit.
Bandwidth and storage come third. Framer lists 50 GB on Basic and 100 GB on Pro, Webflow lists 10 GB on Basic, and Wix lists 50 GB on Core. If your site carries large product images, check the limits.
Using a Site Builder With a High-Ticket Store
A high-ticket store needs trust: clear photos, specifications, a phone number, and honest shipping details. Pick a builder that lets you edit those pages quickly. Fewer, richer product pages beat a large, thin catalog.
Choose a niche where buyers do their research before they purchase. My high-ticket niches list is a good place to start.
A Simple 30-Day Test Plan
Pick one builder and start on a free plan or trial. Build your homepage and one product page, and send the link to five people. Note what they ask about.
In week three, place one test order with your own card and check the fees you actually paid. Compare the result with the listed rates. Fix anything that confused your first visitors.
At the end of the month, decide whether the builder helped you sell. Cancel any trial before it converts, and keep a copy of every page and product.
Costs to Watch as You Grow
The first cost is the sales fee. A 2% fee on a lower plan looks small on a small store and large on a big one. The second cost is limits, such as Framer’s page and CMS caps, which charge extra above the plan limit on Pro.
The third cost is plan jumps. Webflow goes from $29 to $74 to $212 a month on its ecommerce plans, and Shopify goes from $29 to $79 to $299 on yearly pricing. Check where your needs would land before you scale.
Moving Away From Framer Safely
Do not cancel Framer the day you start a new site. Build the new site first, copy your text and images, and keep the old one live. Set redirects from old addresses to new ones so visitors and search engines find the right pages.
Check how your domain transfers, since the Framer page mentions a complimentary domain on yearly plans without explaining what happens at renewal. Launch the new site, test it, and close the old plan only after a full billing cycle.
When Framer Is Still the Right Pick
Framer may still be the right pick if your site is a portfolio or landing page and you value its design tools. The Free plan lists 1 GB of bandwidth and a free Framer domain, which is enough to test an idea. Basic lists a free custom domain at $10 a month.
If most of your needs match those cases, test the numbers before you switch. Match the builder to your plan, and do not switch only because a list told you to.
Hiring Help to Build Your Site
A site needs steady upkeep. A virtual assistant from OnlineJobs.ph can upload products, update pages, and answer simple questions from a short guide. Write down your standards first, then hand the work over.
For a one-off job, such as a logo or a homepage design, a freelancer on Fiverr can save you time. Share access carefully and remove it when the job ends.
Common Mistakes With Site Builders
The first mistake is picking a builder for its design and finding out later it cannot sell. The second mistake is comparing monthly prices and ignoring sales fees.
The third mistake is taking payments before your company exists. If you have not formed your company, read my guide to business formation for high-ticket dropshipping. To file an LLC quickly, Bizee is one option I recommend.
The fourth mistake is skipping the test order. Run one real purchase before you tell anyone the store is open.
Frequently Asked Questions
What is the best alternative to Framer?
It depends on your goal. Webflow is the closest design-first match, Wix and Squarespace are beginner-friendly, WordPress.com is the plugin option, and Shopify is the store-first option.
How much does Framer cost?
The pricing page lists Free at $0, Basic at $10 a month, Pro at $30 a month, and Enterprise with custom pricing. Annual prices are not shown.
Can I sell products on Framer?
The pricing page I read does not list ecommerce features, product limits, or transaction fees. Check Framer’s current documentation before you plan a store on it.
Which builder has the lowest sales fees?
Shopify Basic lists a card rate of 2.9% plus 30 cents, Squarespace lists 0% store fees above Basic, and WordPress.com lists 0% WooCommerce fees on Business and Commerce. Card processing applies on most platforms.
Do I need a website builder for a dropshipping store?
You need somewhere to sell, and a store platform such as Shopify is built for it. A general builder can work for a small catalog if its checkout fits.
Final Verdict on Framer Alternatives
Webflow is the pick for design-first sites with a CMS and a store, Wix is the pick for beginners, Squarespace is the pick for polished templates, WordPress.com is the pick for plugins, Shopify is the pick if the store is the business, and Framer is worth keeping if your site is a portfolio or landing page.
Start with a free plan or trial, confirm the current fees on each live page, and run the numbers at your real sales volume. Then put your attention on the products, because a beautiful site cannot fix an offer nobody wants.
Want a high-ticket store with the products, suppliers, and pages already set up? Let my team build it for you. Get your store built →
Prefer to learn the model yourself? Start with my free mini course, or go deeper in the masterclass and coaching. Free mini course → Masterclass → Coaching →
Related Articles
If you found this useful, these guides go deeper on related topics:
- Webflow Alternatives: 5 Site Builders Compared by Price, Store Fees and Fit (2026)
- Carrd Alternatives: 5 Site Builders Compared by Price, Store Fees and Fit (2026)
- 5 Best Wix Alternatives for Ecommerce in 2026
- Best Squarespace Alternatives in 2026: 6 Platforms Compared
- WordPress Alternatives: 5 Platforms Compared by Price and Fit (2026)
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
