InVideo’s cheapest plan costs $0.0222 per credit. Its most expensive plan, at $10,800 a year, costs $0.0212 per credit. That is a 5 percent difference for 54 times the spend.
There is no volume discount here. What the higher tiers buy is concurrency, storage, avatars and stock footage. The credits themselves cost effectively the same whether you spend $200 a year or $10,800.
I run Ecommerce Paradise, and that single fact reorganises the whole decision, because almost everyone approaches these tiers assuming the bigger plan is better value per unit of output. It is not.
Start on Plus and Buy Credits When You Need Them
$200 a year gets you 750 credits a month with access to every model. The bigger tiers do not make credits cheaper.
Every Plan, Both Billing Terms
| Plan | Billed monthly | Billed yearly | Effective per month | You save | Credits a month |
|---|---|---|---|---|---|
| Plus | $20 | $200 | $16.67 | $40 (16.7%) | 750 |
| Max | $100 | $1,000 | $83.33 | $200 (16.7%) | 3,900 |
| Generative | $200 | $2,000 | $166.67 | $400 (16.7%) | 8,000 |
| Elite | $1,000 | $10,800 | $900 | $1,200 (10%) | 42,500 |
| Team (2 seats) | $50 | $480 | $40 | $120 (20%) | 1,600 |
One presentation detail worth knowing. InVideo’s pricing page displays the annual tiers as $17, $85 and $170 a month. The actual billed amounts divided by twelve are $16.67, $83.33 and $166.67. The displayed figures are rounded up, so the real annual cost is slightly lower than the page implies rather than higher.
The annual discount is 16.7 percent on the three main tiers, not the 15 percent the toggle advertises. On Elite it drops to 10 percent, and on the Team plan it rises to 20 percent.
The Credit Price Is Flat, and That Changes Everything
Here is the arithmetic nobody runs. Take each plan’s annual cost from InVideo’s pricing page and divide it by the credits it delivers over twelve months.
| Plan | Cost per year | Credits per year | Cost per credit |
|---|---|---|---|
| Plus | $200 | 9,000 | $0.0222 |
| Max | $1,000 | 46,800 | $0.0214 |
| Generative | $2,000 | 96,000 | $0.0208 |
| Elite | $10,800 | 510,000 | $0.0212 |
Generative is the cheapest credit on the menu, and it beats Elite. Spending five times more than Generative gets you a marginally worse rate per credit.
So the tier decision is not about credit value. Between Plus and Generative you gain 1.4 tenths of a cent per credit, which on a year of Plus usage is worth about $12. Nobody should upgrade for that.
What you actually buy going up the tiers is capacity and assets, and those are worth stating plainly.
| Plus | Max | Generative | Elite | |
|---|---|---|---|---|
| AI avatars and voice clones | 4 | 16 | 40 | 200 |
| Storage | 20 GB | 100 GB | 2 TB | 10 TB |
| iStock assets | 100 | 200 | 1,000 | 5,000 |
| Concurrency | Limited | 2x Plus | 10x Plus | 20x Plus |
Concurrency is the one that matters if video is a production line rather than a hobby. It governs how many generations run at once, which is the difference between an afternoon of work and an afternoon of waiting.
Everything else on that table you can work around. Storage you can offload. Stock footage you can buy elsewhere. Avatars most stores never use at all.
The Three Terms That Decide Your Real Cost
Credits are a currency, and the terms attached to that currency matter more than the headline price.
Credits do not roll over. InVideo’s own FAQ states it plainly: unused credits do not carry into the next month. If you buy Generative at 8,000 credits a month and use 3,000, the other 5,000 evaporate. You paid $166.67 for them.
Cancelling forfeits what you have left. The FAQ says that on cancellation you are downgraded to the Free plan and any unused paid credits expire. So there is no running down a balance on the way out.
Credit costs can change without notice. This is the one to read twice. InVideo states that generative models are priced at their original API pricing, that model and agent prices are subject to change, and that they reserve the right to update credit costs at any time without prior notice.
Put those together and the honest description is this: you are buying a currency at a fixed price, whose purchasing power the vendor controls and can revise without telling you, which expires monthly and is forfeited on exit.
That is not a scandal. It is how every credit-based AI product works right now, because the underlying model costs genuinely move. But it means you cannot budget InVideo the way you budget a seat licence, and anyone telling you a plan delivers a fixed number of minutes of video is describing a product that no longer exists.
Want Video Without the Credit Meter?
Renderforest sells template-based video on flat subscription tiers rather than metered generation, which is a different and more predictable way to buy.
What a Credit Actually Buys
InVideo publishes one concrete conversion on its pricing page, and it is worth using as an anchor.
750 credits, the Plus monthly allowance, is described as enough for roughly 300 generations on one image model or 600 on a cheaper one. So on the image side you are looking at somewhere between one and three credits per generation.
Video is the expensive end and InVideo does not publish a per-second video rate, because it varies by model. Access includes the current frontier names, and a frontier video model costs materially more per second of output than an image model costs per image.
The practical consequence: 750 credits a month is a real allowance for image work and a thin one for video. If video is the point, model your usage on the Max tier at 3,900 rather than assuming Plus covers it.
And test before you commit to a year. The annual saving is 16.7 percent, which is not enough to justify locking in before you know your own burn rate.
The Team Plan Is Priced Oddly
The Team plan is $50 a month, or $40 a month billed yearly, and covers two seats with 1,600 credits between them.
Compare that to two Plus subscriptions. Two Plus seats billed yearly is $400 a year for 1,500 credits a month. Team billed yearly is $480 a year for 1,600 credits.
So Team costs $80 more a year and delivers 100 more credits a month. The extra you are paying for is shared workspace administration rather than output, which is worth it if two people genuinely collaborate and not worth it if they simply both need access.
Above two people there is a Premium seat add-on at $400 a month per seat billed yearly, carrying 16,000 credits per seat. At that level you are into a different conversation and should be pricing it against hiring an editor.
Seat mechanics are documented in InVideo’s help centre. Above that there is a separate enterprise track, quoted on request, which starts at ten seats and 6,000 credits.
How to Work Out Your Own Burn Rate
Since no article can tell you what a credit buys for your specific output, here is how to find out in a week without wasting money.
Take Plus billed monthly at $20. Make the actual assets you would make in a normal month, not test renders. Product demo clips, ad variants, thumbnails, whatever your real workflow produces.
Stop when you hit 750 credits and count what you got. That number is your monthly output at $20, and it is the only figure that matters for the tier decision.
If you burned the allowance in a week, you need roughly four times the credits, which points at Max. If you finished the month with 400 credits unspent, you are on the right tier and should switch to annual billing to capture the 16.7 percent.
Do this before committing to a year. The whole reason the flat credit price matters is that it removes the usual argument for buying a bigger plan speculatively. There is no bulk discount waiting for you, so there is no cost to starting small and moving up when the usage proves it.
What the Credit Model Changes About Budgeting
A seat licence is a fixed cost. A credit balance is a variable cost wearing a subscription’s clothing, and the two behave completely differently in a business.
With a seat licence, heavy use makes the tool cheaper per unit of output. That is the normal intuition, and it is why people upgrade. With credits, heavy use just means you run out sooner and buy top-ups at whatever the going rate is.
Three practical consequences. First, your video cost scales with output rather than sitting flat, so a busy launch month costs more than a quiet one and your monthly software line will move. Second, the vendor can change the exchange rate, so a budget built on today’s credit costs is an estimate rather than a commitment. Third, unused allowance is pure waste, which means over-buying is more expensive here than in a normal subscription.
None of that makes it a bad product. It makes it a metered utility, and the right way to hold a metered utility is to check the meter monthly rather than set it and forget it.
This is the same discipline that keeps ad spend and supplier terms from drifting. Recurring costs are rarely expensive because any one of them is large. They are expensive because nobody re-reads them after the first month.
What This Costs Over Three Years
| Plan | One year | Two years | Three years |
|---|---|---|---|
| Plus | $200 | $400 | $600 |
| Max | $1,000 | $2,000 | $3,000 |
| Generative | $2,000 | $4,000 | $6,000 |
| Elite | $10,800 | $21,600 | $32,400 |
Three years of Generative is $6,000. For a store doing serious volume that can be entirely reasonable, and for most it is a number that should prompt a conversation about whether the videos are producing revenue you can point at.
I would rather you tracked that honestly than assumed it. Video production is one of the easiest line items to justify by feel and one of the hardest to attribute.
One Thing the Tiers Do Not Fix
Every plan on this page includes access to the same models. Plus gets the same frontier video and image models as Elite.
That is unusual and worth appreciating, because it means quality is not gated behind price here. A store on the $200 a year plan can produce output identical to one on the $10,800 plan. It just produces less of it, more slowly, with fewer avatars and less storage.
So if someone tells you their AI video looks better because they are on a higher tier, that is not how this product works. The difference is throughput, and throughput is a workflow problem before it is a budget one.
Which Tier Actually Fits
| If this is you | Buy | Cost a year |
|---|---|---|
| Testing whether AI video works for your store | Plus, billed monthly | $20 a month |
| Mostly images and thumbnails | Plus, billed yearly | $200 |
| Regular video output, one operator | Max | $1,000 |
| Video is a production line | Generative | $2,000 |
| An agency running client volume | Elite or Team plus seats | $10,800 upward |
| Template video, predictable billing | Renderforest | Flat tiers, no meter |
| Product mockups rather than video | Placeit | Subscription |
The recommendation I would give most store owners is Plus billed monthly for the first two months, because you will learn your actual credit burn faster than any article can tell you, and the annual lock-in saves too little to be worth guessing.
Where Video Sits in the Build Order
Worth being direct, because video software is a classic thing to buy at the wrong moment.
Before you have products and suppliers, there is nothing to make a video about. The decision that matters at that stage is which market you are entering, and the high-ticket niches list is where that gets settled.
Video starts earning once you have approved suppliers and real product to show. In high-ticket dropshipping the video that converts is usually the least glamorous one: the product doing the thing the customer is worried it cannot do.
Getting to that point is a supplier problem before it is a production problem. The supplier outreach guide covers getting approved with real distributors, and many of them will hand you manufacturer footage for free once you are.
That last point is worth pausing on. A lot of stores pay for generative video to produce something their distributor already has in a shared asset folder. Ask before you generate.
And the entity paperwork distributors ask for first is covered in the business formation guide.
Get the Store Right Before the Content Budget
We build high-ticket stores end to end, including the supplier approvals that usually come with manufacturer photography and video attached.
Common Questions
How much does InVideo cost?
Plus is $20 a month or $200 a year. Max is $100 a month or $1,000 a year. Generative is $200 a month or $2,000 a year. Elite is $1,000 a month or $10,800 a year. A two-seat Team plan is $50 a month or $480 a year.
Is the annual plan worth it?
It saves 16.7 percent on Plus, Max and Generative, 10 percent on Elite and 20 percent on Team. That is a real saving but not a large one, and it is not enough to justify committing before you know your credit burn. Run a month or two monthly first.
Do unused credits roll over?
No. InVideo states that unused credits do not carry into the next month, and that cancelling downgrades you to the Free plan with unused paid credits expiring. Budget for the allowance you will actually use rather than the one that sounds generous.
Does a bigger plan make credits cheaper?
Barely. Cost per credit runs from $0.0222 on Plus to $0.0208 on Generative, and Elite is $0.0212, slightly worse than Generative. Upgrade for concurrency, storage and avatars, not for credit value.
Can InVideo change what a credit buys?
Yes, and they say so. Their pricing page states that model and agent prices are subject to change and that they reserve the right to update credit costs at any time without prior notice. That is standard for metered AI products and it is why you cannot treat this like a fixed seat licence.
How many videos do I get for 750 credits?
InVideo publishes an image conversion rather than a video one, describing 750 credits as roughly 300 generations on one image model or 600 on a cheaper one. Video costs materially more per output, and the rate varies by model, so there is no honest fixed answer. Plus is generous for images and thin for video.
Is there a free plan?
Yes. InVideo’s own FAQ refers to cancelled subscribers being downgraded to a Free plan, so a free tier exists. The paid tiers are the ones that remove watermarks and unlock the frontier models.
The Short Version
Credits cost the same on every tier, within half a cent. Do not upgrade expecting better value per generation, because it is not there.
Upgrade when you need concurrency, storage or avatars, and start on Plus billed monthly until you know your burn rate. The annual saving is 16.7 percent and the cost of guessing wrong is a year of credits you do not use and cannot carry forward.
And before any of it, ask your suppliers what footage they already have. It is free and it is usually better than anything a model will generate of a product it has never seen.
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Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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