If you’re pricing out Kajabi in 2026, the short version is this: plans run $179, $249 or $499 a month when you pay monthly, and $143, $199 or $399 a month when you pay annually. Those are the figures on Kajabi’s own pricing page as of October 2026, along with a 14-day standard trial and a 30-day money-back guarantee. Where the page doesn’t give a number, I’ll say so instead of guessing.
Kajabi is not a cheap platform, and the headline monthly price is only part of what you’ll pay. Contacts, products, payment processing and plan limits all change the real number. I run education and done-for-you services at Ecommerce Paradise, and I see course creators and coaches overspend on platforms they haven’t outgrown into yet, and underspend on ones they have.
This guide covers all three plans, the transaction fees, the limits that force upgrades, the real monthly cost in a worked example, and when a cheaper platform makes more sense. If you also sell physical or high-ticket products, my guide to what high-ticket dropshipping is shows how a store and a knowledge business can sit side by side. Some links below are affiliate links, so I may earn a commission if you sign up, at no extra cost to you.
Build Your Course, Community and Funnel in One Place
Kajabi bundles courses, landing pages, funnels, email and communities, and backs every plan with a 30-day money-back guarantee. Start the trial and build your first offer before you pay.
Kajabi Pricing at a Glance (October 2026)
Kajabi sells three plans, and the main differences are how many products, contacts and admin users you get. The table below shows every limit from the pricing page side by side.
| Feature | Basic | Growth | Pro |
|---|---|---|---|
| Monthly billing | $179 a month | $249 a month | $499 a month |
| Annual billing | $143 a month | $199 a month | $399 a month |
| Products | 5 | 50 | Unlimited |
| Contacts | 2,500 | 25,000 | 100,000 |
| Websites | 1 | 1 | 3 |
| Communities | 1 | 1 | 3 |
| Admin users | 2 | 11 | 26 |
| AI credits | 0 | 500 | 1,000 |
Funnels, landing pages, access groups and marketing emails are unlimited on every plan. That is a real advantage over platforms that cap those, and it is a big part of why creators call Kajabi an all-in-one.
What Annual Billing Really Saves
Kajabi advertises 20% off for paying annually. The math checks out on all three plans, and the savings grow with the plan you pick.
| Plan | 12 months, billed monthly | 12 months, billed annually | You save |
|---|---|---|---|
| Basic | $2,148 | $1,716 | $432 |
| Growth | $2,988 | $2,388 | $600 |
| Pro | $5,988 | $4,788 | $1,200 |
One caution: each annual card on the page shows the monthly price in a smaller note next to the discounted rate, which makes it unclear exactly what is charged up front. The page also doesn’t say whether the annual total is paid in a single payment. Confirm the charge at checkout before you commit to a year.
Basic Plan: $179 a Month ($143 Annual)
Basic is the entry plan, and it is more generous than the name suggests. You get five products, 2,500 contacts, one website, one community, and two admin users, plus unlimited funnels, landing pages and emails. For a coach with one core course and a small audience, that is plenty.
The limits that bite are contacts and AI credits. At 2,500 contacts you will hit the ceiling once a lead magnet or a webinar works, and Basic includes no AI credits. Kajabi’s FAQ says extra contacts come in blocks of 25,000 for $125 a month, so a growing list gets expensive quickly.
Best for: new course creators and coaches with a single flagship offer and a list under a few thousand people.
Growth Plan: $249 a Month ($199 Annual)
Growth lifts the limits to 50 products, 25,000 contacts and 11 admin users, and adds 500 AI credits. It also lowers your payment fees compared with Basic, which I cover below. This is the plan most established creators land on.
The jump from Basic to Growth is $70 a month on monthly billing and $56 a month on annual billing. That gap buys a 10x increase in contacts and a much bigger product catalog, so it is worth it if you are about to cross 2,500 contacts. It is not worth it just to save on payment fees, as I’ll show in the worked example.
Best for: creators with several products, a growing list and a small team.
Pro Plan: $499 a Month ($399 Annual)
Pro offers unlimited products, 100,000 contacts, three websites, three communities and 26 admin users, with 1,000 AI credits. The page also lists a branded mobile app and API access as included at Pro, with the app valued at $199 a month and the API at $25 a month. The extracted page didn’t make clear which plans include them, so see the vendor page before you count on either.
Pro is a serious commitment, at $4,788 a year on annual billing. It makes sense for large audiences, multiple brands and bigger teams, and it is overkill for a solo creator.
Best for: larger operations running several brands, big lists or a branded app.
Kajabi Transaction Fees Explained
Kajabi says it takes no revenue share as a platform, which is a genuine selling point. You still pay payment processing, and the rate depends on your plan and how you collect money.
| Payment type | Basic | Growth | Pro |
|---|---|---|---|
| Kajabi Payments (US cards) | 2.9% + $0.30 | 2.8% + $0.30 | 2.7% + $0.30 |
| Third-party providers | 2% | 1% | 0.5% |
The card rates apply to US entities, and other countries link to a separate help article. For third-party providers, the page lists those percentages but says the provider may charge additional fees on top, and it excludes PayPal and Kajabi Payments. Read the fine print for your payment setup before you assume you’ll pay only the listed rate.
A Worked Example: What Kajabi Really Costs Each Month
Let’s price a creator who collects $5,000 a month through Kajabi Payments across 50 sales of $100 each. The processing fee on each plan is the percentage of $5,000 plus 50 transactions at $0.30. All three scenarios use annual billing.
| Plan | Plan fee | Processing fees | Total per month |
|---|---|---|---|
| Basic | $143 | $160.00 | $303.00 |
| Growth | $199 | $155.00 | $354.00 |
| Pro | $399 | $150.00 | $549.00 |
The lesson is that the plan fee dwarfs the processing savings. Moving from Basic to Growth cuts your fees by $5 a month and adds $56 to the plan price. To break even on the lower percentage alone, you would need to run about $56,000 a month through Kajabi Payments, since the gap between the two plans is only 0.1%. Upgrade for limits and features, never for the fee discount.
What a Full Year on Kajabi Costs
Monthly figures feel small, so here is the first-year total using the same worked example: $5,000 a month in sales, 50 transactions, annual billing, and Kajabi Payments for processing. Postage, taxes, ads and any other tools are not included.
| Plan | Annual plan fee | 12 months of processing | Year-one total |
|---|---|---|---|
| Basic | $1,716 | $1,920 | $3,636 |
| Growth | $2,388 | $1,860 | $4,248 |
| Pro | $4,788 | $1,800 | $6,588 |
On $60,000 of yearly sales, the platform is roughly 6% to 11% of your revenue before you spend a dollar on marketing. That is the number to weigh against the time you save by not stitching tools together. If your sales are well below $5,000 a month, the platform share climbs fast, which is why a lighter tool can be the smarter first move.
What You Get for the Money
The value of Kajabi is consolidation. Courses, landing pages, funnels, email broadcasts, access groups and a community live under one login, so you aren’t paying separately for a page builder, an email platform and a course host. For a solo creator, fewer logins also means fewer things to break on launch day.
The cost of that convenience is flexibility. You are working inside Kajabi’s builders and limits, and moving a large audience and course library to another platform later takes real effort. Decide whether the all-in-one trade-off suits you before you commit a year of billing.
What the Pricing Page Doesn’t Tell You
This is where I’d slow down before signing up. The pricing page shows “Start Free Trial” buttons but doesn’t state the trial length. Kajabi’s help center says the standard trial is 14 days, with the exact length set at signup, so check the end date in your account settings the moment you start.
Trials also come with restrictions. According to the help center, you can’t edit site-wide email templates, send test emails from templates, run certain automation actions, or bulk import contacts until you activate a paid plan. That makes it hard to fully test an email-driven funnel before you pay.
Other gaps: Backstage and Expert Agents are listed as coming soon, with pricing to be determined. An AI credit top-up of $15 a month for 500 credits is mentioned as coming at the end of a cycle, so don’t plan around it. Course limits aren’t separately specified, because products are the only listed limit.
Who Should Use Kajabi, and Who Shouldn’t
Kajabi earns its price when you want one login for your course, landing pages, email, funnels and community. If you’re launching a coaching offer and want it to look polished without stitching together five tools, it saves real time. That convenience is the product you’re buying.
It’s a poor fit if you just need to host a handful of videos. At $143 a month on annual billing, a single simple course can cost more in platform fees than it earns for months. In that case, a lighter tool or a community platform is the better first step.
It also helps to know your own numbers. If you can’t yet say how many contacts and products you’ll have in six months, start on Basic with annual billing only after the trial convinces you, and revisit the plan when your list grows.
Compare Course Platforms Side by Side
Not sure Kajabi is the right size? Thinkific is another course platform worth running through the same checklist before you commit to a plan.
How Kajabi Pricing Compares With the Alternatives
I haven’t verified current list prices for every competitor, so I won’t put numbers beside them here. Instead, here is where each one fits and where to find the full comparison.
Kajabi vs Teachable
Teachable is the focused course platform.
I break down its tiers and fees in my Teachable pricing guide. The head-to-head is in Teachable vs Kajabi.
For a three-way view, see Teachable vs Thinkific vs Kajabi.
Kajabi vs Skool and Whop
If community is the main product, Skool takes a different approach, and I compare it in Skool vs Kajabi. Whop is more of a digital commerce marketplace, covered in Whop vs Kajabi.
Circle is the dedicated community option, and my Circle pricing guide shows what it costs.
Wider Roundups
For the full field, see my ranking of the best online course platforms.
If you’re building recurring revenue, my guide to the best membership platforms covers that angle.
Common Mistakes When Choosing a Kajabi Plan
The first mistake is buying Pro because it looks professional. Unlimited everything is useless until you have the audience to fill it, and the $4,788 annual price is a lot of runway to burn on capacity you aren’t using.
The second is ignoring the contact cap. Basic stops at 2,500 contacts, and extra blocks of 25,000 cost $125 a month. A successful lead magnet can push you past the limit within weeks, so plan the upgrade before launch day.
The third is paying monthly for a year. On Basic you’d spend $432 more than you would on the annual plan, so once the trial and the money-back guarantee have given you confidence, annual billing is the cheaper path.
The fourth is forgetting that the platform is not the business. A course on any platform still needs an audience, an offer and a way to reach people. Spend as much effort on traffic as you do on the tool.
How to Pick the Right Plan
Start by counting what you’ll actually need in the next six months: products, contacts and team members. If you have one offer and under 2,500 contacts, Basic covers it. If you have several products or a list heading past 2,500, Growth is the sensible step.
Next, use the trial and the guarantee together. Kajabi’s page says every plan has a 30-day money-back guarantee, which gives you a safety net after the trial ends. Build your real offer during the trial, not a demo.
Finally, choose annual billing only when you are certain. The 20% saving is real, but a platform you abandon after three months costs more than a month-to-month plan you cancel.
Building the Rest of Your Business Around Your Course
A course platform only matters once you have something to sell. If you’re also exploring physical products, pick a profitable category first with my high-ticket niches list. Then line up the supply side with my guide to finding dropshipping suppliers.
Whichever route you take, set up the business properly with my business formation guide. For a store alongside your course, Shopify is the platform I point people to.
Because you’ll be promoting tools and earning commissions, read the FTC’s disclosure guidance for influencers and make your affiliate relationships obvious. The US Census Bureau tracks how fast online sales are growing in its quarterly e-commerce report, which reported e-commerce at 17.1% of retail sales in the second quarter of 2026.
Kajabi also publishes its own plan details and billing terms on its official pricing page, which is the final word on any number in this article.
If you’re brand new, start with my free mini course. When you’re ready to go deeper, the High-Ticket Dropshipping Masterclass covers the full model.
Frequently Asked Questions
How much does Kajabi cost in 2026?
As of October 2026, Kajabi costs $179, $249 or $499 a month on monthly billing for Basic, Growth and Pro. Annual billing brings those to $143, $199 and $399 a month, a 20% saving. Payment processing is extra.
Does Kajabi have a free trial?
Yes. The pricing page offers a free trial without stating its length, and Kajabi’s help center says the standard trial is 14 days, set at signup. Some features, such as bulk contact imports and certain automations, stay locked until you activate a paid plan.
Does Kajabi take a percentage of my sales?
Kajabi says it takes no revenue share as a platform. You pay payment processing instead, which starts at 2.9% plus $0.30 per card payment on Basic with Kajabi Payments, falling to 2.7% plus $0.30 on Pro.
Is there a money-back guarantee?
Yes. Kajabi’s pricing FAQ says every plan has a 30-day money-back guarantee, and that you can cancel anytime. Read the refund terms at checkout so you know exactly how the guarantee applies to your billing choice.
What is the best Kajabi alternative?
It depends on what you sell. Thinkific is a common course-platform alternative. My Teachable alternatives guide covers many more. Run the same offer through two free trials and compare the real costs.
Ready to Launch Your First Offer?
Pick the smallest plan that fits your list, build the real thing during the trial, and use the 30-day guarantee as your safety net.
Want me to build the whole store for you? Check out my done-for-you store service → and skip the platform setup work entirely. Prefer to build it yourself with a guide? Join my coaching program →.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Teachable Pricing in 2026: Complete Plan Breakdown, Transaction Fees, and Hidden Costs Explained
- Teachable vs Kajabi in 2026: Focused Course Platform vs All-in-One Knowledge Commerce, Which Fits Your Business?
- Circle Pricing 2026: What It Really Costs (Full Breakdown)
- Skool vs Kajabi 2026: Community-First Learning or an All-in-One Creator Business?
- Best Online Course Platform in 2026: Ranked by Features, Revenue Control, and Student Experience
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
