Loox’s pricing page is straightforward on the surface, three tiers, no per-order math to calculate, but the jump between plans is bigger than it looks at first glance. I have set up Loox on several stores at different growth stages, and picking the wrong tier either leaves you paying for features you cannot use yet or blocks you from the video reviews that actually move the needle. This breaks down exactly what each plan includes so you are not guessing.
Getting review pricing right matters more than people think when you are running high-ticket dropshipping on Ecommerce Paradise-style stores, since a $50 monthly app fee is nothing against a single high-ticket sale, but only if the plan you pick actually unlocks the features driving that sale.
| Plan | Price | Order Cap | Video Reviews |
|---|---|---|---|
| Beginner | Free | 500 cumulative orders | No |
| Convert | $49.99/month | Unlimited | Yes |
| Unlimited | $299.99/month | Unlimited | Yes |
Beginner: Free
The Beginner plan is a genuinely usable free tier, not a crippled trial dressed up as a plan. It includes automated review request emails, a discount incentive for photo reviews, multilingual support for your emails and widgets, and the AliExpress reviews importer that pulls in up to 20 scanned reviews per product with unlimited products imported.
The catch is the 500 cumulative order cap. This is not a monthly limit, it is a lifetime total across your store’s history with Loox installed, so a store doing meaningful volume will hit it within a few months. Once you cross that threshold, you need to upgrade to keep collecting new review requests.
Convert: $49.99 Per Month
Convert is where Loox becomes what most people actually picture when they think of the app. It unlocks unlimited orders, video reviews, smart visual sorting that surfaces your best photo and video content first, review highlights, and removal of Loox branding from your widgets and emails.
This tier also adds the syndication features: Google Shopping integration, Meta Shops syndication, and the native referral program. For a store doing meaningful volume, Convert is typically the tier that makes financial sense, since video reviews and unbranded widgets are the two features most directly tied to conversion lift.
Unlimited: $299.99 Per Month
Unlimited is built for established, high-volume brands rather than growing stores. It includes everything in Convert plus unlimited review requests (Convert already covers most stores comfortably, but Unlimited removes any soft caps entirely), unlimited referrals, unlimited upsells, and priority support with faster response times.
Unless you are running a Shopify Plus store processing thousands of orders a month, most operators will never need to go past Convert. Unlimited exists for the businesses at the top end of Loox’s 3,000-plus Shopify Plus customer base, not for a typical growing dropshipping store.
What’s Included on Every Plan
Regardless of tier, every Loox plan includes photo review collection, a discount code incentive for photo submissions, bonus and reminder emails, delivery-based scheduling for review requests, QR codes and shareable review links, and the core AliExpress import functionality. The features that actually differentiate the tiers are video, branding removal, AI tools, and syndication integrations.
The AI Features and Which Tier Unlocks Them
Loox’s AI suite, smart visual sorting, review highlights, AI review stories, auto-translated reviews, and AI-generated review replies, sits behind the Convert and Unlimited tiers. The Beginner plan does not include any of the AI tooling. If automating review management is a priority as your review volume grows, that is another point in favor of jumping straight to Convert rather than lingering on the free tier.
How Billing Actually Works
Loox bills through your Shopify account on a standard 30-day subscription cycle, the same as any other Shopify app charge. There is no annual plan and no long-term contract, so you can cancel at any point without a penalty. Every paid tier includes a 14-day free trial, which is enough time to test whether the video review feature actually moves your conversion rate before committing.
See the Full Feature Breakdown Before You Choose
Read the complete Loox review for a hands-on look at what each tier feels like in practice.
Loox Pricing vs Judge.me and Yotpo
Judge.me undercuts Loox significantly on price, with a genuinely usable free tier and a $15 per month Awesome plan that covers Q&A and advanced styling. According to Capterra’s Loox alternatives comparison, pricing is consistently the top reason merchants switch away from Loox toward a lower-cost competitor. Software Advice’s ecommerce software category data shows a similar pattern across review and social proof tools generally, with price sensitivity rising sharply once a store moves past its first few hundred orders. Yotpo’s pricing is less transparent and typically runs higher than Loox once you need review syndication and loyalty features bundled together.
The tradeoff is that neither Judge.me nor most budget alternatives match Loox’s visual widget quality or AliExpress importer. My full Loox vs Judge.me comparison walks through exactly where the extra cost is and is not worth it.
Getting the Most From Whatever Tier You Choose
Whichever plan you land on, the review request email is doing the heavy lifting, so it is worth spending real time customizing the copy and discount offer rather than leaving Loox’s default template in place. G2’s Loox review data shows response rate is one of the most commonly cited factors separating stores that get strong review volume from those that do not, and a well-timed, well-worded request email is the single biggest lever you control.
If setting all of this up yourself is competing with actual supplier sourcing and business formation work, check out my Done-For-You Store Service for a full build including review app configuration.
Frequently Asked Questions
Is there a free version of Loox?
Yes, the Beginner plan is free and includes photo reviews, review request emails, and the AliExpress importer, capped at 500 cumulative store orders.
What is the cheapest paid plan?
Convert at $49.99 per month is the entry-level paid tier and the one most growing stores actually need, since it unlocks video reviews and removes order caps.
Do I need the Unlimited plan?
Most stores do not. Unlimited is built for high-volume Shopify Plus brands; Convert covers the needs of the vast majority of growing stores.
Does Loox charge per order like some review apps?
No. Loox uses flat monthly pricing per tier rather than a per-order fee structure, so your cost is predictable regardless of order volume within a tier.
Can I switch plans later?
Yes, you can upgrade or downgrade at any time through your Shopify billing dashboard with no long-term contract or penalty.
Our Services
If you want the full system built around you instead of piecing together tools one at a time, check out my Done-For-You Store Service, Turnkey Store Package, Private Coaching, Supplier Recruiting, Google Shopping Ads Management, and Ecommerce SEO Service.
Free Resources
Get started with the Free Beginner’s Guide, the Free Mini Course, the Free Niches List, and the Free Supplier Directory.
Every tool decision should support the bigger picture of what high-ticket dropshipping actually is and the right niche to build it around. Learn more about the model and the rest of my resources at Ecommerce Paradise.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
