Every out-of-stock product page is a leak in your revenue, a shopper who wanted to buy, could not, and probably will not remember to come back on their own. I run Ecommerce Paradise. There, I teach high-ticket dropshipping.
I have spent the past several weeks testing Notify Me! against the other back-in-stock apps I have set up for clients over the years.
Here is my honest take on Notify Me! after digging into its pricing, features, and real user feedback from thousands of Shopify merchants running it.
Turn Out-of-Stock Pages Into a Waiting List of Ready Buyers
Back-in-stock alerts, preorders, and wishlists start free, with 3,500+ Shopify reviews averaging 4.9 out of 5.
What Is Notify Me!?
Notify Me! is a Shopify and BigCommerce app built to recover the sales you lose the moment a product page shows sold out. Instead of a shopper hitting a dead end and leaving for a competitor, they click a button, leave their email, phone number, or WhatsApp contact, and get notified automatically the second the item is back.
The app has grown well beyond a simple notify button. It now bundles preorders with partial payment support, low stock urgency counters, and guest wishlists into one widget suite, which means a single install covers most of the demand-capture gaps that open up around inventory, not just the restock moment itself.
According to the company’s own numbers, Notify Me! now runs on more than 35,000 stores and processes over $270 million in GMV monthly, a scale that suggests this is not a niche side tool but one of the more established players in the back-in-stock category specifically.
Core Features
Back-in-stock alerts sit at the center of the app. A customer clicks “Notify Me” on a sold-out product, chooses email, SMS, or WhatsApp, and gets an automatic message the moment inventory syncs back above zero. You can customize the button placement, the notification copy, and even bundle multiple variants into one request so a shopper only signs up once per product rather than once per size or color.
Preorder functionality lets you keep selling a product before it is physically back in stock, with support for partial deposits and automatic discounting to reward early commitment. Low stock counters display an “Only X Remaining” message on products that are running low but not yet sold out, adding urgency without waiting for a full stockout to start the conversation.
Wishlist and save-for-later tools let shoppers bookmark products for a future purchase, including guest wishlists for visitors who have not created an account yet. Reporting and forecasting dashboards show which sold-out products are generating the most notification requests, which is genuinely useful signal for prioritizing what to restock first rather than guessing.
Stop Losing Sales the Moment a Product Sells Out
Automated email, SMS, and WhatsApp alerts mean you never have to manually track who wanted what.
What Real Users Say
Notify Me! holds a 4.9 out of 5 rating across more than 3,500 reviews on the Shopify App Store, with 97 percent of ratings landing at 5 stars, an unusually strong showing even by the generous standards of the app marketplace. Merchants consistently point to responsive customer support and straightforward setup as the standout strengths, with several reviewers specifically calling out support staff walking them through custom widget styling by hand.
According to Prediko’s roundup of Shopify back-in-stock apps, Notify Me! stands out for combining back-in-stock alerts with preorder flows and discounting in one widget, though the review also flags non-transparent transaction fees and limited multi-SKU functionality as real drawbacks worth knowing about upfront.
The most common criticism, echoed across multiple review platforms, is that the interface takes a little time to learn when you are trying to navigate between the back-in-stock, preorder, and wishlist modules for the first time. Most reviewers who mentioned this also noted that support resolved their specific confusion quickly once they reached out.
Pricing Breakdown
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | New stores testing demand for restock alerts |
| Kickstart | $9.90/mo | Small stores wanting unlimited requests |
| Starter | $19.90/mo | Growing stores wanting brand customization |
| Standard | $39.90/mo | Higher-volume stores needing more monthly alerts |
| Enterprise | Custom | Larger operations needing API access and custom builds |
The free plan is capped at 100 back-in-stock requests lifetime and 10 notifications a month, plus a small lifetime allowance of SMS and WhatsApp sends, enough to validate whether restock alerts convert on your specific store before committing budget. Most small to mid-size stores land on Kickstart or Starter once they outgrow the free tier’s lifetime caps.
Who Notify Me! Is Built For
Notify Me! fits any Shopify or BigCommerce store that regularly runs into stockouts, whether from limited-run products, supplier delays, or simply strong demand outpacing inventory. If you sell in a high-ticket niche where a single sold-out product represents real revenue, capturing that demand automatically instead of losing it silently is close to free money once the app is configured correctly.
It is also a strong fit for stores that want preorder functionality bundled with restock alerts rather than paying for two separate apps. Brands running limited drops or managing supplier-dependent inventory get real value from combining “notify when back” with “let me buy now, deliver later” inside the same widget system.
Where It Falls Short
The free plan’s lifetime caps, rather than monthly caps, mean a store with consistent stockouts will burn through the 100-request allowance faster than the “10 notifications per month” framing might suggest at first glance. Budget for an upgrade sooner than the plan names might imply if your store restocks frequently.
Notify Me! is also fundamentally a demand-capture tool, not an inventory management platform. It tells you who wants a product back, but it does not forecast purchasing or automate reordering with suppliers, so pair it with dedicated inventory tooling if that is a separate gap in your stack. The Kickstart plan’s discounted pricing is also explicitly limited to Basic Shopify stores in their first year, which is worth confirming applies to your account before assuming that price point going forward.
Setup and Onboarding
Installing Notify Me! from the Shopify App Store takes a few minutes, and the widget buttons appear on out-of-stock product pages automatically once installed, with default styling that matches most themes reasonably well out of the box. Most merchants have their first back-in-stock button live within the hour, and customizing the copy and placement is a straightforward point-and-click process rather than requiring custom code.
Connecting integrations like Klaviyo or Omnisend for downstream email automation takes a bit more setup time, but the native integrations mean you are not manually exporting notification lists and re-importing them into your email platform.
Multi-Language and International Store Support
Notify Me! supports 13 languages out of the box, which matters more than it might seem for a store selling internationally. A restock alert button in a shopper’s native language converts noticeably better than an English-only prompt, and having that translation handled natively means you are not manually maintaining a separate widget configuration for every storefront locale you run.
For stores running multi-currency or multi-region storefronts through Shopify Markets, the app’s B2B and multi-location support also becomes relevant once you are managing inventory across more than one warehouse or fulfillment region, since a restock in one location does not always mean the product is actually available everywhere.
Comparing the Free Plan to Paid Competitors’ Entry Tiers
Most competing back-in-stock apps offer some kind of free tier, but the specific limits vary enough that a direct comparison matters before you assume any free plan will cover your actual volume. Notify Me!’s 100 lifetime requests is generous for a brand new store still validating demand, but a store already doing meaningful traffic will burn through that allowance within the first month or two of real use.
The practical takeaway is to treat the free plan as a genuine test period rather than a permanent home for your restock alert strategy. Once you see real request volume coming through, budgeting for Kickstart or Starter becomes an easy call given how directly restock alerts tie to recoverable revenue.
Notify Me! AI and Newer Features
The company has started rolling out AI-assisted features under the Notify Me! AI banner, aimed at helping merchants optimize notification timing and messaging without manually A/B testing every variant themselves. Details on the exact scope of these features are still emerging as the rollout continues, so treat this as a developing part of the platform rather than a fully mature feature set yet.
Merchants who want to be an early adopter of these AI capabilities should check the current plan requirements before assuming access, since newer features on fast-growing SaaS platforms often launch on higher tiers first before rolling down to lower-priced plans over time. Treat AI-assisted timing suggestions as a starting point rather than a final answer, and still spot-check a few notification sends manually until you trust the automation on your specific store’s traffic patterns.
Notify Me! vs Building This Manually
Some smaller stores try to handle restock requests manually, a shared inbox or a spreadsheet where a customer service rep jots down who asked about a sold-out item. That approach works at a handful of requests a month and falls apart fast once volume grows, since manually emailing every person who asked about a restock does not scale and reliably gets missed during busy periods.
The math on paying for dedicated software here is usually straightforward. Even the $9.90 Kickstart tier pays for itself if it recovers a single sale on a mid-priced product, and the automation removes the operational burden of a staff member manually tracking who wanted what across dozens of sold-out SKUs.
How Restock Alerts Fit Into a Supplier-Dependent Business
For a dropshipping or wholesale-backed store, stockouts are often driven by a supplier delay rather than your own demand forecasting. Notify Me!’s reporting shows you exactly which sold-out products are generating the most requests, which is useful leverage when you are pushing a supplier for a faster restock timeline or deciding which vendor relationship to prioritize.
That data also feeds directly into how you evaluate suppliers and wholesale partners going forward. A supplier who consistently causes long stockouts on your best sellers is costing you measurable revenue, and having the notification request count in hand turns a vague complaint into a concrete negotiating point.
Budgeting Notify Me! Into Your Software Stack
A restock alert app is a recurring line item, not a one-time cost, and it is worth planning for from the start rather than adding reactively once a popular product sells out and you realize you have no way to capture that lost demand. If you are still working through business formation and financial planning for your store, factor a realistic software stack cost into your projections now.
Even at the Standard tier, the subscription cost is small relative to what a single recovered high-ticket sale is worth. Run the math against your own average order value, and the case for paying for dedicated software usually settles itself quickly once you see the numbers side by side.
Third-Party Data on Notify Me!’s Performance
According to Rankbase’s ranking of Shopify restock alert apps, Notify Me! carries the Built for Shopify badge and holds a 4.9 rating across more than 3,500 reviews, corroborating the same numbers found directly on the Shopify App Store rather than being an outlier specific to one review source.
Mobile Experience for Shoppers
The back-in-stock and preorder widgets render responsively on mobile, which matters given how much ecommerce traffic now comes from phones. A shopper browsing a sold-out product on their phone should be able to sign up for a restock alert in two taps without the widget breaking layout or requiring a desktop-optimized form to load first, and Notify Me!’s mobile rendering handles this cleanly across the themes I have tested it on.
SMS and WhatsApp notification channels also lean into mobile-first behavior naturally, since those messages land directly on a shopper’s phone rather than requiring them to check an email inbox they may not open for days. For time-sensitive limited restocks, that speed advantage can be the difference between a shopper buying and a competitor selling out the same restock first, especially on a popular item where the window between restock and sellout can be measured in hours rather than days.
My Verdict: 8.4/10
Notify Me! earns a strong 8.4 out of 10 from me. The combination of back-in-stock alerts, preorders, low stock urgency, and wishlists in one app covers most of the demand-capture surface area a growing store needs, and the 4.9/5 rating across 3,500-plus reviews is a genuinely strong signal that the app delivers on its promise in practice, not just on paper.
Dock a bit for the lifetime-cap structure on the free plan being easy to misread at a glance, and for the app being a demand-capture layer rather than a full inventory management solution. For a growing ecommerce store losing silent revenue every time a popular product sells out, it is one of the more complete, well-reviewed options on the market right now.
Ready to Capture Every Sold-Out Sale You Are Currently Losing?
Start free with up to 100 lifetime requests, no credit card required to test your first product page.
If you are earlier in the process and still deciding whether to build your own store setup or have someone build it for you, my done-for-you store build service handles the entire setup for you. My one-on-one coaching covers exactly how to plug demand-capture tools like this into a real high-ticket sales process.
Frequently Asked Questions
Is Notify Me! good for a small ecommerce store?
Yes, especially since the free plan is genuinely usable rather than a stripped-down demo, letting you validate whether restock alerts convert before spending anything.
Does Notify Me! have a free plan?
Yes, free with 100 back-in-stock requests lifetime and 10 notifications a month, plus small lifetime SMS and WhatsApp allowances.
How does Notify Me! compare to PushOwl?
PushOwl is built primarily around web push and abandoned cart recovery with back-in-stock as one feature among several, while Notify Me! is purpose-built around back-in-stock, preorders, and wishlists specifically. See my full Notify Me! vs PushOwl comparison for the complete breakdown.
Does Notify Me! work outside of Shopify?
Yes, it supports BigCommerce in addition to Shopify, though Shopify remains the primary and most mature integration.
Is there a learning curve for new users?
A short one navigating between the back-in-stock, preorder, and wishlist modules, though most reviewers report support resolves any confusion quickly.
Can Notify Me! handle preorders as well as restocks?
Yes, including partial deposit payments and automatic discounting for early commitment, which is useful for limited drops or supplier-delayed inventory.
Or grab my free beginner’s guide to see how a tool like this fits into building a real high-ticket ecommerce operation, not just a side hustle.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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