A wishlist is the save-for-later button of ecommerce, and on a high-ticket store it matters more than most apps. Someone shopping for a $2,500 sofa, treadmill, or telescope rarely buys on the first visit. They compare, ask a partner, wait for payday, and come back days or weeks later, and a wishlist gives them a way to come back to the exact product instead of starting over. I run my own stores and help coaching students and done-for-you clients at Ecommerce Paradise choose apps that earn their place on a product page.
Everything below comes from each vendor’s own Shopify App Store listing, plus pages from the FTC and Shopify, as I reviewed them in October 2026. Where a page does not show a number, I write “not shown” instead of guessing, and you should confirm current pricing before you install anything. Some links in this article are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you.
Wishlists work best when the store already has products worth saving. If you are still choosing a niche, start with my high-ticket niches list. If you are new to the model, read my guide to what high-ticket dropshipping is first.
Shopify Wishlist Apps at a Glance
| App | Starting price | Free plan or trial | Best for |
|---|---|---|---|
| Wishlist Hero | Silver at $4 a month for 1,000 additions | Free plan with 500 additions a month; 14-day trial on paid plans | Small stores that want low prices and alert emails early |
| Swish (Wishlist King) | Basic at $19 a month | 30-day trial on every plan | Stores that want public lists, multiple lists, and heavy customization |
| SE Wishlist Engine | Basic at $7.99 a month for unlimited wishlists | Free plan with 100 wishlist items; 5-day trial on paid plans | Stores that want a clear free plan and a cheap unlimited upgrade |
| Hulk AI Wishlist and Favorites | Growth at $9.90 a month for 5,000 additions | Free plan with 500 additions; 14-day trial on paid plans | Stores that want alerts plus Klaviyo, Omnisend, and Shopify Flow links |
| Wishlist by Square | Listed as free; no paid plans shown | Free | Stores that want a simple, no-cost wishlist |
This is not every wishlist app on Shopify, since the category lists 236. These are five that I could verify from the official listings, and they are among the most reviewed pure wishlist apps in the category.
Want a Shopify store built for high-ticket sales, with the apps and systems chosen for you? My team can do it. See the done-for-you store build →
Why Wishlists Matter for High-Ticket Stores
A low-priced item gets bought on impulse, while a large purchase gets researched. That gap is where wishlists live. The shopper is interested enough to save the product but not ready to pay, and without a wishlist the only thing connecting them to you is a browser tab they may close.
A wishlist also gives you information. It shows which products people want but do not buy, and several apps below report the most-wishlisted products. If a product is saved often and sells rarely, that tells you to look at the price, the shipping cost, or the product page itself.
The best use is the follow-up. Apps that send a price-drop or back-in-stock email turn a saved product into a reason to return, and that email is where this tool earns its fee. For the wider set of tools that work alongside it, see my list of the best Shopify apps for high-ticket dropshipping.
Guest Wishlists, Accounts, and Why It Matters
Many shoppers will not create an account just to save a product. Several apps here list guest wishlists that work without login, including Wishlist Hero, SE Wishlist Engine, and Hulk, and Wishlist by Square says it works without customer accounts. That lowers friction, though a wishlist tied to a browser can disappear if the shopper clears cookies or switches devices.
Shopify’s help page on customer accounts explains that accounts are tied to the sign-in email and can use passwordless email codes, Sign in with Shop, or Google and Facebook sign-in. The page does not say whether customers can check out without an account, so confirm how your store is set up before you plan around it.
My advice is to keep guest wishlists on, and to ask for an email only when the shopper wants an alert. That is the moment they have a reason to share it.
What Wishlist Apps Really Cost
The listed monthly price is only part of the bill, because most of these apps cap wishlist activity or tie the price to your Shopify plan. To compare them, here is my own illustration at two activity levels. It uses only the prices and limits each listing shows and excludes taxes.
| App | 800 wishlist additions a month | 8,000 wishlist additions a month |
|---|---|---|
| Wishlist Hero | $4 (Silver, 1,000 additions) | $29 (Platinum, 10,000 additions) |
| Swish (Wishlist King) | $19 to $99, set by your Shopify plan; limit not shown | $19 to $99, set by your Shopify plan; limit not shown |
| SE Wishlist Engine | $7.99 (Basic, unlimited), or $14.99 for alerts | $7.99 (Basic, unlimited), or $14.99 for alerts |
| Hulk AI Wishlist | $9.90 (Growth, 5,000 additions) | $24.90 (Pro, 25,000 additions) |
| Wishlist by Square | $0 (limits not shown) | $0 (limits not shown) |
Hero and Hulk count wishlist additions, while SE Wishlist Engine’s free plan counts wishlist items, so the free tiers are not a perfect match. Swish prices by your Shopify plan, which means the same app costs more as your store grows. My guide to Shopify pricing plans covers the other costs that stack up around any app.
1. Wishlist Hero
The Wishlist Hero listing shows a 4.7 rating from 416 reviews and developer Revamp. It is the most reviewed pure wishlist app here, though the listing does not show a Built for Shopify badge.
Plans are Free with up to 500 wishlist additions a month, Silver at $4 for 1,000, Gold Plus at $17 for 5,000, and Platinum at $29 for 10,000, with higher volume available by contacting the vendor. The paid plans include a 14-day trial. Silver adds custom branding, Klaviyo, GA4, Facebook and TikTok pixels, and low-stock and on-sale email reminders, while Gold Plus adds SendGrid, Klaviyo, and Omnisend integration and a REST API.
The listing also shows guest wishlists, sharing by email and social media, multi-currency and multi-language support, and one-click setup for popular themes. The page does not show how the alert emails look or how they are sent when you are not using the integrations.
Hero is where I would start if you want the lowest paid entry price and alert emails from day one. The catch is that the Omnisend and SendGrid integration sits on the $17 plan.
2. Swish (Wishlist King)
The Swish listing shows a 4.9 rating from 289 reviews, a Built for Shopify badge, and developer Swish. Every plan includes a 30-day free trial, and the plans are matched to your Shopify plan: Basic at $19 a month, Shopify at $29, Advanced at $49, and Plus at $99 for up to 100,000 monthly sessions.
The feature list is the deepest here. It shows public wishlists, favorites, save for later, guest wishlists, multiple lists, import and export, add to cart, and conversion analytics. Customization includes branding, layouts, icons, email templates, and purchase, price, and stock alerts, and Klaviyo, GA4, and Meta are listed as available out of the box.
The page does not show a wishlist cap on the Basic plan, and there is no free plan. Choose Swish if you run a larger store and want one polished tool with onboarding included, and skip it if you are testing wishlists on a tight budget.
3. SE Wishlist Engine
The SE Wishlist Engine listing shows a 4.9 rating from 276 reviews, a Built for Shopify badge, and developer Script Engine. The Free plan covers up to 100 wishlist items with a customizable button, a wishlist page and popup, social sharing, and basic insights.
Basic is $7.99 a month or $79.99 a year for unlimited wishlists. Advanced is $14.99 a month or $149.99 a year and adds low-stock, price-drop, and restock alerts, product recommendations, import and export, customizable emails, and Facebook pixel and Klaviyo integration. Premium is $21.99 a month or $219.99 a year with multi-language and multi-currency email templates. Each paid plan has a 5-day trial.
The detail to note is that alerts start on the $14.99 plan, so the cheapest upgrade does not give you the feature that brings shoppers back. If you want alerts at a middle price and Klaviyo, Advanced is the plan to look at.
4. Hulk AI Wishlist and Favorites
The Hulk AI Wishlist listing shows a 4.9 rating from 141 reviews, a Built for Shopify badge, and developer HulkApps. The Free plan covers 500 wishlist items a month with a wishlist page, guest wishlists, email and social sharing, and Shopify AI product recommendations.
Growth is $9.90 a month or $99.99 a year for 5,000 items, adding price-drop and back-in-stock alerts, multiple wishlists, branding removal, and Klaviyo, Mailchimp, Omnisend, and Shopify Flow integration. Pro is $24.90 for 25,000 with advanced reporting, Google Sheets export, Zapier, and POS support, and Scale is $49.90 for unlimited items with priority support and API access. The paid plans include a 14-day trial.
This is the app I would look at first if your email platform matters. It lists Klaviyo and Omnisend on the same plan, and it also supports gift registries and B2B workflows. The page does not show whether the free plan has a trial.
5. Wishlist by Square
The Wishlist by Square listing shows a 5.0 rating from 138 reviews, a Built for Shopify badge, and developer Square Apps. Pricing is listed as free, and the page does not show any paid tiers or usage limits.
It is a simple tool. It gives shoppers a one-click wishlist button, works without customer accounts, and lets them manage saved items and add them to the cart from a wishlist page. You can customize text, colors, icons, and placement, and the insights show saved products, wishlist value, and shopper interest. It launched on June 24, 2025, so its track record is shorter than the others.
The listing does not show alert emails, so this is a save-for-later tool and not a follow-up tool. If you want to test whether your shoppers use wishlists at all, it is the cheapest way to find out.
Price-Drop and Back-in-Stock Alerts Done Right
Alerts are the feature that turns a wishlist into revenue, and also the one most likely to go wrong. A price-drop email should go out when the price really drops, not on a schedule, and a back-in-stock email should go out only when you can actually ship. If you promise a sale deadline in the email, back it with a real end date, as I explain in my guide to countdown timer apps.
These emails are also marketing messages, so the rules apply. The FTC’s CAN-SPAM compliance guide says you must give recipients a clear way to opt out, honor opt-out requests within ten business days, and include a real postal address. Each violating email can carry a penalty of up to $53,088, and I am not a lawyer, so check with an attorney if you are unsure.
Several of these apps list integrations with email platforms such as Klaviyo. The listings do not show how sending and opt-outs are handled between the two systems, so test that before you launch alerts.
Wishlists, Email, and the Rest of the Stack
A wishlist is only as good as the email behind it. I recommend Klaviyo for established stores and clients who need deeper segmentation. For beginners and smaller stores, I recommend Omnisend. Several apps above list integration with one or both, so check which plan unlocks it before you commit.
My guide to ecommerce email marketing flows covers where a wishlist reminder fits next to welcome and abandoned cart emails. For shoppers who got as far as the cart, see my comparison of abandoned cart recovery apps.
Wishlists also connect to the rest of the conversion stack. A loyalty app can reward repeat visitors.
A pre-order app can capture demand for products that are not in stock yet. For the wider picture, see my list of the best Shopify apps for conversions.
Want to learn the model yourself? Start with my free mini course, or go deeper in the masterclass and coaching. Free mini course → Masterclass → Coaching →
Do Wishlist Apps Slow Your Store?
Any app that adds a button and a page adds code. None of the five listings I reviewed show speed data, so I cannot rank them on performance. Test your product pages before and after you install one, and remove anything that hurts your scores.
My guide on choosing Shopify apps without slowing down your store walks through that process. It matters more on a wishlist app than most, because the button loads on every product page.
How to Choose
Pick based on what you want the wishlist to do. If you want the cheapest test, start with the free plans from Hero, SE Wishlist Engine, Hulk, or Square. If you want alerts with your email platform, Hulk Growth and Hero Gold Plus list the integration, and SE Wishlist Engine Advanced lists Klaviyo. If you run a larger store and want one polished tool with onboarding, Swish is built for that.
Whatever you pick, use the free plan or trial seriously. Save a product on a phone as a guest, return the next day, and check what the shopper sees, then trigger a test alert and read the email. A wishlist that loses the shopper’s list costs you trust, and a careful test costs you an afternoon.
Setting Up the Business Side
Wishlist apps collect emails and shopper data, so set up the business properly first. If you have not formed your company yet, read my guide to business formation for high-ticket dropshipping.
I recommend Bizee for a simple LLC setup. If you want a registered agent with a privacy focus, look at Northwest Registered Agent instead.
A back-in-stock alert is only as honest as your supplier’s stock. Use my guide to finding suppliers for high-ticket dropshipping to find ones that can confirm availability before you tell a shopper it is back.
Common Mistakes With Wishlist Apps
The first mistake is installing a wishlist and never emailing it. A wishlist with no follow-up is a bookmark button, and the value is in the alert. The second is sending a price-drop email when the price has not really dropped, which teaches shoppers to ignore you.
The third is picking a plan by price alone and finding out later that alerts or your email integration sit one tier higher. The fourth is placing the button where it competes with the add-to-cart button on mobile. Test the placement on a phone before you publish it.
Frequently Asked Questions
What is the best wishlist app for Shopify?
It depends on your budget and whether you want alerts. Wishlist Hero has the lowest paid entry price at $4 a month, Hulk lists Klaviyo and Omnisend on its $9.90 plan, and Swish is the most feature-rich for larger stores. Test a free plan first before paying for anything.
Is there a free wishlist app for Shopify?
Yes. Wishlist by Square is listed as free with no paid tiers shown, and Hero, SE Wishlist Engine, and Hulk all list free plans with limits. Check each listing for the current limits before you rely on one.
Do wishlists increase sales?
None of the listings I reviewed show verified sales data, so I cannot give you a number. A wishlist gives shoppers a reason to return, and an alert email gives you a reason to contact them, but test it on your own store.
Do wishlist alert emails need an unsubscribe link?
Yes, they are marketing emails. The FTC CAN-SPAM guide I reviewed says recipients need a clear way to opt out and that you must honor requests within ten business days, so ask an attorney how it applies to your store.
Do shoppers need an account to use a wishlist?
Not always. Several apps list guest wishlists that work without login, though a guest list can be lost if the shopper clears cookies or changes device. Check how each app saves guest lists before you install it.
Final Verdict on Shopify Wishlist Apps
For most stores, I would start with a free plan from Wishlist Hero, SE Wishlist Engine, Hulk, or Square, and move to a paid plan once wishlist activity or the need for alerts outgrows it. Choose Hulk if you want Klaviyo and Omnisend on the same plan, and Swish if you run a larger store and want the deepest feature set. Whichever you choose, only send alerts that are true, because a wishlist only pays off when the follow-up email is one shoppers are glad to get.
Check each vendor’s listing before you commit, since fees and plan limits change.
Ready to build a store that sells high-ticket products with the right apps and suppliers behind it? Let my team set it up for you. Get your store built →
Want ongoing help and a community of store owners? Join the Ecommerce Paradise Academy on Skool or my Patreon. See the Academy → Patreon →
Related Articles
If you found this useful, these guides go deeper on related topics:
- Shopify Loyalty Apps in 2026: 3 Apps Compared by Price and Fit
- Shopify Countdown Timer Apps in 2026: 5 Apps Compared by Price and Fit
- Shopify Pre-Order Apps in 2026: 5 Apps Compared by Price and Fit
- Shopify Bundle Apps in 2026: 4 Apps Compared by Price and Fit
- Best Shopify Apps in 2026: The Complete Stack to Build, Grow, and Scale Your Store
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
