Ticket Tailor’s pricing model is unusual in a good way: no monthly subscription, no contract, and a flat per-ticket fee instead of the percentage-based cut most ticketing platforms take. I run Ecommerce Paradise, where I have spent over 15 years teaching high-ticket ecommerce, and understanding exactly how this pricing works before you commit to a ticketed event helps you avoid surprises on your first payout.
| Plan | Cost | Best For |
|---|---|---|
| Free Events | $0 (up to 5,000 tickets/year) | No-charge launch parties, community meetups |
| Pay As You Go | $0.85/ticket | Occasional or first-time paid events |
| Pre-Paid Credits | As low as $0.30/ticket | Recurring or high-volume events |
Want the full feature breakdown too? Read my complete Ticket Tailor review for the whole picture.
Free Events: What $0 Actually Gets You
If your event doesn’t charge admission, Ticket Tailor is completely free for up to 5,000 tickets issued annually, and you still get the full feature set: the event page builder, the free check-in app, order management, and analytics. There is no feature-stripped free tier here. A brand running a no-charge launch party or a customer appreciation meetup can use the exact same tool a paying customer uses, at zero cost.
Pay As You Go: The Standard Paid Event Rate
Once you start charging for tickets, the Pay As You Go plan charges $0.85 per ticket sold, with no monthly fee and no contract locking you in. This is the right starting point for a first paid event or for a brand that runs events infrequently, since you are never paying for capacity you are not using. Payment processing fees from Stripe, PayPal, or Square apply on top of this, charged separately by whichever processor you connect.
Pre-Paid Credits: Where the Real Savings Kick In
For stores running paid events regularly, Pre-Paid Credits bring the effective per-ticket cost down to as low as $0.30, a genuinely significant discount over the Pay As You Go rate. Credits are purchased in advance starting at a 100-credit minimum and never expire, so there is no pressure to use them within a specific window. This is the tier I recommend to any client planning more than a handful of paid events per year, since the savings compound quickly.
Reserved Seating: The Add-On Cost to Budget For
Events using Ticket Tailor’s reserved seating chart tool cost roughly double the standard per-ticket rate, since seat-level reservations require more backend processing than general admission tickets. Budget for this explicitly if you are planning a seated workshop, dinner, or performance-style event, since the doubled cost catches some first-time organizers off guard when they check their final billing.
Discounts Worth Knowing About
Registered charities, certified B Corps, and PTAs qualify for a 50 percent discount off Ticket Tailor’s standard fees. Separately, any ticket priced under $5 automatically qualifies for a 50 percent discount as well, a deliberate design choice meant to help organizers running low-cost community events retain more of their revenue rather than losing a disproportionate share to fees on cheap tickets.
Optional Add-Ons
White-label branding, which removes Ticket Tailor’s own branding from your event pages and checkout flow, costs $49 per month. A custom domain alone, without full white-labeling, costs $8 per month. Text message reminders to ticket holders cost $0.10 per event included in the order. None of these are required to run a functional event, but they matter if brand consistency across your event page and your main store is a priority for you.
How This Compares to Eventbrite
According to Eventbrite’s own published pricing, the platform charges roughly 3.7 percent plus $1.79 per ticket in service fees, on top of a separate 2.9 percent payment processing fee per order. On a $50 ticket, that adds up to well over $3 in combined fees, compared to Ticket Tailor’s flat $0.85 or as little as $0.30 with Pre-Paid Credits. The gap only widens as your ticket price climbs, since Eventbrite’s percentage component scales directly with price while Ticket Tailor’s flat fee stays fixed regardless of what you charge.
The Free Trial: What You’re Actually Risking
There isn’t really a “trial” in the traditional sense, since the free plan for no-charge events lets you test the entire platform, including the event page builder, check-in app, and reporting dashboard, at zero cost indefinitely. You only start paying once you charge for a ticket, which means the real financial risk of testing Ticket Tailor is close to zero.
Budgeting for Event Software Alongside Your Broader Ecommerce Stack
Event ticketing is one revenue stream among several worth considering as your store matures. My guide to high-ticket niches worth pursuing covers categories where ticketed events pair especially well with product sales. Separately, my guide to what high-ticket dropshipping actually is covers the underlying business context for why diversifying revenue streams like this matters as order values rise.
Before you commit budget to a new revenue channel, make sure your underlying business structure supports it. My guide to business formation for high-ticket dropshipping covers entity and payment processing considerations directly relevant to running ticketed events. The vendor vetting framework in my guide to finding the best suppliers for high-ticket dropshipping applies equally to vetting event-related vendors like venues and caterers.
Getting Help Choosing the Right Plan
If you want a second opinion on whether Pay As You Go or Pre-Paid Credits makes more sense for your specific event calendar, my team offers done-for-you setup services to configure the right tools for your operations. My coaching program also covers how to layer additional revenue streams like ticketed events into a broader high-ticket ecommerce business.
Hidden Costs to Watch For
The most commonly overlooked cost is payment processing fees, which are separate from Ticket Tailor’s own per-ticket charge and are billed directly by Stripe, PayPal, or Square. The second is the doubled per-ticket cost for reserved seating events, which can meaningfully change your math if you assumed the standard rate would apply. Factor both into your budget before pricing your tickets, so your actual net revenue matches what you expected going in.
Reviewing Your Plan as Your Event Calendar Grows
A store running one or two events a year rarely benefits from Pre-Paid Credits, since the volume needed to justify the upfront purchase isn’t there yet. Once you are running quarterly or monthly events, revisit the math, since the savings from Pre-Paid Credits scale directly with how many tickets you are actually selling across the year.
Comparing Total Cost at Different Ticket Prices
On a $20 ticket, Ticket Tailor’s flat $0.85 fee represents just over 4 percent of the ticket price, while Eventbrite’s combined percentage and flat fees land closer to 13 to 15 percent depending on processing. On a $200 ticket, the gap becomes dramatic: Ticket Tailor’s fee stays at $0.85 (or $0.30 with credits), while a percentage-based competitor’s fee scales up proportionally, often exceeding $10 to $15 per ticket once processing is included.
Negotiating or Reducing Your Effective Rate
The most reliable way to reduce your effective per-ticket cost is simply moving to Pre-Paid Credits once your event volume justifies it, since there is no sales negotiation process the way there is with enterprise software. Registered charities and B Corps should also confirm their discount eligibility directly with Ticket Tailor’s support team before their first paid event, since the 50 percent discount is not always applied automatically without verification.
Evaluating Whether the Investment Pays for Itself
For most ecommerce brands, the question isn’t whether Ticket Tailor’s fees are worth it in isolation, but whether ticketed events themselves generate enough incremental revenue and customer engagement to justify the operational effort. Given how low the platform’s own fees are relative to competitors, the breakeven point for a ticketed event is almost always driven by attendance and ticket price rather than by platform costs.
Contract Length and Cancellation
There is no contract to cancel. Both Pay As You Go and Pre-Paid Credits are usage-based, meaning you can stop running events entirely at any point without an ongoing subscription to cancel or a notice period to worry about. Unused Pre-Paid Credits simply remain in your account indefinitely since they never expire.
Refund Fee Handling
When you issue a refund to a ticket buyer, it is worth confirming directly whether Ticket Tailor’s own platform fee is refunded along with the ticket price or retained, since policies here can vary and directly affect your net cost on cancelled orders. Payment processors like Stripe and PayPal also typically retain their own processing fee on a refunded transaction even when the merchant refunds the full ticket price, so factor that into your cancellation policy math as well.
Currency and International Pricing Considerations
Ticket Tailor’s published pricing varies by region, with UK-based accounts seeing rates in pounds and US-based accounts seeing rates in dollars. If your ecommerce brand sells to an international audience and is deciding which currency to price your event in, confirm your account’s default currency and rate structure directly in your Ticket Tailor billing settings before finalizing your ticket pricing, since a mismatch here can quietly shift your effective margin on international sales.
Seasonal Budgeting for Peak Event Periods
If your ecommerce brand runs a concentrated season of events, such as multiple holiday pop-ups or a series of product launches clustered around a specific quarter, purchasing Pre-Paid Credits ahead of that season locks in the lower rate before your volume spikes. Planning this a month or two in advance avoids paying the higher Pay As You Go rate during your busiest and most revenue-critical stretch of the year.
What Independent Reviews Say About Value for Money
Reviewers on Capterra, where Ticket Tailor holds a 4.9 out of 5 rating across 596 verified reviews, consistently cite pricing transparency and low fees as a primary reason for choosing the platform over percentage-based competitors. G2 reviewers, where the platform scores 4.8 out of 5 across 198 reviews, echo the same theme, frequently noting that the flat-fee structure makes budgeting for events significantly more predictable than a percentage-based alternative.
How Mention Volume Scales With Event Size
A small event selling 50 tickets at $30 each generates roughly $42.50 in Ticket Tailor fees on the Pay As You Go plan, a trivial amount relative to $1,500 in gross ticket revenue. A larger recurring event selling 500 tickets at the same price generates $425 in fees on Pay As You Go, which is exactly the volume threshold where switching to Pre-Paid Credits starts to meaningfully reduce your effective cost, potentially cutting that fee total by more than half.
What Happens When You Exceed the Free Tier
If a free event issues more than 5,000 tickets in a calendar year, Ticket Tailor requires you to contact their support team directly for custom pricing rather than automatically charging a default rate. This is worth knowing in advance if you are planning a large-scale free community event, since you will want to reach out well before you approach that threshold rather than discovering the limit mid-campaign.
Comparing Cost Per Attendee Across Event Types
For a free workshop or community meetup, cost per attendee is effectively zero regardless of how many people register, since the free tier covers the full feature set. For a paid VIP customer event with a higher ticket price, say $150 per ticket, Ticket Tailor’s flat fee represents well under 1 percent of revenue, compared to a percentage-based competitor where the same event could see fees exceeding 5 to 7 percent once processing costs are included.
Building Event Costs Into Your Overall Event Budget
Ticket Tailor’s platform fees are typically one of the smaller line items in a full event budget once you account for venue costs, catering, staffing, and marketing spend. Still, building the platform fee into your ticket pricing from the start, rather than treating it as an afterthought, ensures your actual net revenue matches your financial projections for the event.
When Switching From Pay As You Go to Pre-Paid Credits Makes Sense
As a general rule of thumb, if you expect to sell more than a few hundred paid tickets across your next 12 months, running the math on Pre-Paid Credits is worth the five minutes it takes. The breakeven point depends on exactly how steep the volume discount is at your specific purchase tier, but the direction of the math almost always favors credits once you move past occasional, one-off paid events.
Multi-Event Organizers and Portfolio Pricing
If your ecommerce brand runs multiple distinct event series, such as separate workshop and pop-up event lines, each event can be priced and billed independently within the same account, giving you flexibility to apply Pre-Paid Credits selectively to your highest-volume series while running lower-volume events on Pay As You Go. This portfolio approach lets you optimize your effective fee rate across a full calendar of events rather than committing to a single pricing model for everything.
Comparing Ticket Tailor’s Pricing Transparency to the Industry Norm
One of the more frustrating aspects of shopping for event ticketing software generally is how many platforms require a sales call before revealing real pricing. Ticket Tailor publishes its exact per-ticket rates directly on its pricing page, letting you calculate your actual expected cost for a specific event before you ever create an account. This transparency is worth factoring into your decision even beyond the raw dollar figures, since it removes a genuine friction point that slows down planning for time-sensitive events.
Planning Your First Full Year of Ticketed Events
If you are building out a full calendar of ticketed events for the first time, start by estimating your total expected ticket volume across all planned events for the year, then run the Pay As You Go versus Pre-Paid Credits math against that combined total rather than evaluating each event in isolation. Combining volume across multiple smaller events often crosses the threshold where credits become worthwhile even when no single event alone would justify the upfront purchase.
Frequently Asked Questions
Does Ticket Tailor charge a monthly subscription fee?
No. There is no required monthly fee or contract. You only pay per ticket sold on paid events, plus optional add-ons like white-label branding.
What is the cheapest way to use Ticket Tailor?
Free events cost nothing for up to 5,000 tickets annually. For paid events, Pre-Paid Credits bring the cost down to as low as $0.30 per ticket versus $0.85 on Pay As You Go.
Do I still pay payment processing fees separately?
Yes. Stripe, PayPal, or Square charge their own standard processing fees on top of Ticket Tailor’s per-ticket fee.
Is reserved seating more expensive?
Yes, reserved seating events cost roughly double the standard per-ticket rate due to the added backend processing required.
Are there discounts for nonprofits?
Yes, registered charities, B Corps, and PTAs qualify for a 50 percent discount on standard fees.
Do unused Pre-Paid Credits expire?
No, Pre-Paid Credits never expire, so there is no urgency to use them within a specific timeframe.
If you are weighing event ticketing costs against other software priorities for your store, my free beginner’s guide covers how to sequence tools like this alongside the rest of your growth strategy.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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