The advertised price on Trainerize’s pricing page is rarely what you’ll actually pay once you’ve added the nutrition tools, payments, and branding most growing coaching businesses end up needing. I put this breakdown together for Ecommerce Paradise readers running or considering a coaching business alongside their high-ticket dropshipping operation, so you can budget the real monthly number before signing up.
| Plan | Starting Price | Client Limit | Best For |
|---|---|---|---|
| Basic | Free | 1 client | Testing the platform |
| Grow | $9/month | 2 clients | Just starting digital coaching |
| Pro | $23 to $135+/month | 5 to 200 clients | Established coaches with a real client base |
| Studio Plus | $248/month per location | Up to 500 (1,000 on higher tier) | Studios and multi-location businesses |
The Base Plans Explained
Basic is free forever and caps you at one coaching client, which is enough to test the app’s mechanics but not to run a business. Grow starts at $9/month for up to 2 clients and is really a stepping stone tier for someone just starting to take on digital clients. Pro is where most working coaches land, starting at $23/month for 5 clients and scaling through 15, 30, 50, 75, 100, and 200-client tiers, with the price climbing at each step. Annual billing saves 10% across every paid tier.
Studio Plus Pricing for Gyms and Multi-Location Businesses
Studio Plus starts at $248/month per location and covers up to 500 members, with a higher tier available for up to 1,000. Unlike Grow and Pro, Studio Plus bundles in most add-ons at no extra cost: the studio-level branded app, Advanced Nutrition Coaching, Video Coaching, Stripe Payments, and the Business add-on are all included rather than sold separately, which changes the math considerably for a business that would otherwise be paying for several add-ons individually.
The Add-On Costs Nobody Budgets For
This is where the real Trainerize bill diverges from the marketing page. Advanced Nutrition Coaching costs $20/month on Grow and lower Pro tiers, jumping to $45/month on Pro 30 and above. Video Coaching runs $10/month, Stripe Integrated Payments is another $10/month, and the Business add-on is $25/month. Stack even two or three of these onto a $23/month Pro plan and your real monthly cost can be double or triple the advertised starting price.
A Custom Branded App on the Pro plan is a one-time $169 setup fee rather than a recurring cost, which is comparatively reasonable if white-labeling matters to your business, but it’s still an upfront cost that doesn’t appear anywhere on the pricing page’s headline numbers.
A Realistic Budget for a Growing Solo Coach
A coach with 15 clients on the Pro tier, plus Advanced Nutrition Coaching and Stripe Payments, lands around $23 to $70/month for the base plan depending on the exact client-count tier, plus roughly $30/month in add-ons. That puts a realistic all-in monthly cost somewhere in the $60 to $110 range for a coach who wants nutrition and payments handled inside the app rather than through a separate tool.
If you’re managing this alongside a high-ticket dropshipping business, that’s a manageable software line item, but it’s worth modeling out before you commit to a specific client-count tier, since upgrading later is easy but you want to avoid paying for a 50-client tier when you’re actually serving 12.
How Trainerize Pricing Compares to TrueCoach
TrueCoach has no free tier at all, starting at $29.98/month for just 5 clients, with a Standard tier at $69.98/month for 20 clients and a Pro tier at $164.98/month for 50 clients. TrueCoach also charges a 5% transaction fee on client billing as of this year, which Trainerize’s Stripe add-on doesn’t add on top of standard Stripe processing fees. My full Trainerize vs TrueCoach comparison breaks down the rest of the differences beyond pricing.
How Trainerize Pricing Compares to Everfit
Everfit undercuts both on the low end, with a genuinely free-forever Starter plan for up to 5 clients, more generous than Trainerize’s 1-client free tier. Its Pro plan then scales from $19 to $290/month by client count, and Studio runs $105 to $430/month. Everfit’s add-ons follow a similar unbundling pattern to Trainerize: meal plans, automation, and payments are all separate line items. See my Trainerize vs Everfit breakdown for the full feature-by-feature comparison.
How Trainerize Pricing Compares to My PT Hub
My PT Hub takes a different approach, starting around $40/month flexible or $36/month billed annually, with a mid-tier plan offering unlimited clients on a flat monthly fee rather than Trainerize’s per-client-count tier structure. That flat-fee model can work out considerably cheaper than Trainerize once you’re past 30 or 40 clients, though My PT Hub’s client-facing app and program-building tools are generally considered less polished than Trainerize’s in independent comparisons.
Pricing for Nutrition-Focused Coaches
If nutrition coaching is a core part of your offer rather than an occasional add-on, the Advanced Nutrition Coaching add-on cost needs to be treated as a fixed part of your monthly bill rather than optional. At $20 to $45/month depending on your client-count tier, a nutrition-heavy coaching business should factor this into pricing their own packages to clients, since it’s a real, recurring cost of delivering that specific service through the platform.
What a 50-Client Studio Actually Pays
A single-location studio running 50 active clients on the Pro tier lands in the $95 to $135/month range for the base subscription alone, before any add-ons. Add Advanced Nutrition Coaching at the $45/month rate that applies at this client count, Video Coaching at $10/month, and Stripe Payments at $10/month, and the realistic all-in monthly cost climbs to somewhere between $160 and $200. Compare that directly against Studio Plus at $248/month, which bundles all of those add-ons in at no extra charge, and the math starts favoring Studio Plus specifically once your add-on usage is heavy enough.
Annual vs Monthly Billing Over a Full Year
On a $79/month Pro tier, monthly billing costs $948 over a full year, while annual billing at the 10% discount brings that down to roughly $853, a savings of about $95 for committing upfront. That gap widens proportionally as you move up to higher-priced tiers, so a Studio Plus customer paying $248/month monthly versus annually is looking at a meaningfully larger dollar savings by committing to the annual cycle, assuming you’re confident you’ll stay on the platform for the full year.
Industry Context: What Coaches Typically Charge Clients
Software cost only matters relative to what you’re charging clients for the service it supports. According to the Bureau of Labor Statistics Occupational Outlook Handbook, fitness trainer and instructor employment continues to grow faster than the average occupation, reflecting sustained demand for both in-person and remote coaching services. Against that backdrop, even a fully loaded $100 to $200/month Trainerize bill is a small fraction of the revenue a coach charging $150 to $300/month per client across even a modest roster can generate.
External Reviews on Trainerize’s Pricing Transparency
Pricing pages on both G2 and Capterra list Trainerize’s published tiers, and user reviews on both platforms frequently flag the add-on structure as something to budget for carefully rather than assume is included. This lines up with what we’ve covered above: the base subscription price is real and accurate, but it’s rarely the complete picture for a coach who wants nutrition, video, and payment features active.
When Studio Plus Actually Saves You Money
Studio Plus stops being a premium upsell and starts being the cheaper option once your Pro-tier add-on stack would otherwise cost more than the gap between your current Pro tier and Studio Plus itself. As a rough rule, once you’re running 50 or more clients and using at least three of the four major add-ons (nutrition, video, payments, and branding), it’s worth running the actual numbers side by side rather than assuming Pro is automatically the cheaper path.
Common Pricing Mistakes Coaches Make
The most common mistake is picking a client-count tier based on where you hope to be in a year rather than where you actually are today, which means overpaying for months of unused capacity. The second most common mistake is adding every available add-on immediately instead of starting with the base plan and adding Advanced Nutrition Coaching or Video Coaching only once clients are actually asking for those specific features.
Not sure which tier fits your current client count? Start free with 1 client and upgrade only once you need the room. Try Trainerize free →
Upgrading and Downgrading Between Tiers
Trainerize lets you change plans yourself at any time directly from your account. Upgrading to a bigger plan or a longer billing cycle applies immediately with a pro-rated charge, while downgrading takes effect at the end of your current billing cycle rather than immediately, and there are no refunds issued for the unused portion of a subscription you’re downgrading out of.
What Happens to Add-Ons When You Downgrade
If you downgrade from Studio Plus to Pro or Grow, you lose access to whatever add-ons were bundled into Studio Plus (Custom Branded App, Video Coaching, Advanced Nutrition Coaching, Stripe Payments) as of your next billing cycle, unless you separately re-add them at their individual add-on cost. This is worth mapping out carefully before downgrading a multi-location business down to a smaller plan.
Negotiating Enterprise and Multi-Location Pricing
For businesses beyond the published Studio Plus tier, Trainerize’s enterprise sales team handles custom pricing for large health clubs, community recreation centers, and corporate wellness programs. If you’re operating multiple locations or need Single Sign-On and API access at scale, contacting sales directly usually gets you a better rate than trying to stack multiple Studio Plus subscriptions.
Total Cost of Ownership Beyond the Subscription
Beyond the subscription and add-ons, budget for Stripe’s own processing fees on top of the Trainerize Stripe add-on cost, plus the $99 Apple charges for publishing a custom branded app to the App Store. None of these are hidden exactly, but they don’t show up on the pricing page’s headline numbers, so build them into your real cost estimate before comparing Trainerize’s total price to a competitor’s.
Budgeting Software Cost Into Your Client Pricing
A common mistake new coaches make is treating software cost as a personal expense separate from what they charge clients, rather than building it into their pricing model from day one. If your Trainerize bill, add-ons included, runs $100/month and you’re serving 15 clients, that’s roughly $6.67 per client per month in platform overhead, a number worth knowing so you can make sure your package pricing comfortably covers it along with your actual time and expertise.
This matters more as you scale, since the per-client software cost shrinks the more clients you add within a given tier, which is one of the underappreciated benefits of Trainerize’s tier structure: your marginal cost per additional client within the same tier is effectively zero until you cross into the next pricing bracket.
How Add-On Costs Change as You Move Up Tiers
It’s worth noting that Advanced Nutrition Coaching pricing isn’t flat across every tier, it steps up from $20/month on Grow through Pro 15 to $45/month once you’re on Pro 30 or higher. That’s a meaningful jump to plan for if you’re approaching that client-count threshold and already have the nutrition add-on active, since your total monthly bill increases at that tier boundary even if your base plan price only moved up modestly.
Comparing the True Cost of Free Tiers Across Platforms
Trainerize’s free plan covers exactly 1 client, while Everfit’s free tier stretches to 5 clients, which matters if you’re testing the waters with a handful of friends or family before charging anyone. That said, a genuinely free tier that covers a small number of real paying clients is different from a marketing-only free trial that reverts you to something unusable after 30 days, and Trainerize’s Basic plan does function as a real, permanent option for a single client rather than a time-limited trial.
Is the Free Trial Worth Using Before Committing?
Every paid plan includes a 30-day free trial with no credit card required, and the trial gives you full access to core features so you can actually load in a real client or two and test the workflow rather than clicking through an empty demo account. Use the full 30 days rather than deciding in the first week, since your read on the platform changes once you’ve run a real billing cycle and a few weeks of client check-ins through it.
Canceling Your Subscription
Canceling moves your account to the free Basic plan, limited to 1 active client, and any clients above that limit are automatically deactivated. Active recurring products sold through Trainerize Payments stop renewing, and a Custom Branded App gets deactivated, moving clients back onto the standard shared app. Export any client data you want to keep before canceling, since access to historical records becomes limited once you’re back on the free tier.
If you’re canceling to switch to a competitor rather than closing your coaching business entirely, do the export step first and confirm the new platform can actually import your program history, since not every competitor offers a clean migration path for years of accumulated client data and workout templates.
Building the business side of your coaching offer too? My guide to business formation covers the legal groundwork worth having in place. Read the guide →
Frequently Asked Questions
What’s the cheapest way to actually use Trainerize?
The free Basic plan covers 1 client indefinitely, and the $9/month Grow plan covers 2 clients if you need slightly more room without paying for add-ons.
Does the advertised price include nutrition coaching and payments?
No. Basic nutrition tracking is included, but the Smart Meal Planner, Video Coaching, and Stripe Payments are separate add-ons on Grow and Pro plans, and only bundled in at no extra cost on Studio Plus.
Is annual billing actually worth it?
Annual billing saves 10% across every paid plan, which is worth it if you’re confident you’ll stay at roughly the same client count for the next year.
How much should I actually budget per month as a growing solo coach?
Most coaches with 10 to 20 clients using nutrition and payment add-ons land somewhere between $60 and $110 a month once add-ons are factored in on top of the base Pro plan.
Can I switch from Grow to Pro without losing my data?
Yes, upgrading is immediate and your existing programs, client data, and history carry over automatically without needing to rebuild anything.
Does Trainerize charge its own transaction fees on top of Stripe?
The Stripe Integrated Payments add-on charges its flat monthly add-on fee, and standard Stripe processing fees still apply on top of that as they would with any Stripe integration, so factor both into your total payment-processing cost.
Once your coaching pricing is dialed in, my complete guide to finding suppliers for high-ticket dropshipping is worth a read if ecommerce is still your primary business. And if you’d rather have your entire store built for you while you focus on growing a coaching offer, that’s exactly what my done-for-you store build service covers.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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