Trust & Will is a solid online estate planning platform, but it’s not the only option, and it’s not the cheapest or the most attorney-heavy either, depending on what you need. I run E-Commerce Paradise, where I cover business formation for high-ticket dropshipping, and I’ve put together the real alternatives worth considering, with honest notes on where each one wins and where it falls short.
Still Think Trust & Will Is Your Best Fit?
Its Trust Plan includes a step-by-step guide for actually funding a trust, including transferring your LLC into it.
If you’re building a high-ticket dropshipping business, you know how much time and money goes into getting a store profitable. Estate planning is the step most entrepreneurs put off, but it’s the same protective instinct applied to what you’ve already built.
1. LegalZoom
LegalZoom is the biggest name in online legal services, and its estate planning bundle covers wills, trusts, and power of attorney documents alongside its much larger catalogue of business formation and legal document services. If you’re already using LegalZoom for your LLC formation, keeping your estate planning under the same account has some convenience value.
Where it falls short compared to Trust & Will: LegalZoom’s interface and document flow are less specifically tailored to estate planning since the company handles so many other legal services, and reviewers commonly note the checkout process pushes more add-ons than Trust & Will’s more streamlined tiers.
2. Rocket Lawyer
Rocket Lawyer takes a subscription-first approach, bundling will and trust document access into a monthly membership rather than a one-time plan purchase. This works well if you anticipate needing multiple legal documents beyond estate planning, business contracts, lease agreements, and so on, since the membership covers a broad library rather than charging per document.
For estate planning specifically, though, Rocket Lawyer’s ongoing subscription model often ends up costing more over a few years than Trust & Will’s one-time plan purchase plus optional low-cost annual membership.
3. Nolo’s Quicken WillMaker & Trust
Quicken WillMaker & Trust is genuinely the budget option here, running roughly $109 a year as a software subscription that lets you generate a will, trust, and several related documents yourself. It’s a strong choice if you’re comfortable working through legal document creation without any attorney involvement and want to minimize cost.
The tradeoff is real: there’s no attorney review built in, and if your situation has any complexity, blended family, business ownership, out-of-state property, the DIY approach carries more risk of a mistake that only surfaces after you’re gone and it’s too late to fix.
4. Gentreo
Gentreo markets itself explicitly as a lower-cost alternative to both LegalZoom and Trust & Will, with individual will pricing starting around $39.99 and tiered Gold and Platinum plans for more complete estate plans including trusts and healthcare directives. Gentreo also includes a digital vault for storing and sharing documents with family members, similar to Trust & Will’s approach.
Gentreo is worth a look if budget is your primary concern and you want something more guided than a pure DIY software tool, but it doesn’t have the same brand recognition or volume of user reviews as Trust & Will or LegalZoom.
5. Fabric by Gerber Life
Fabric offers a genuinely free basic will, which is hard to beat on pure price. It’s owned by Gerber Life Insurance and often gets bundled with term life insurance offerings, so if you’re already shopping for life insurance, checking Fabric’s will tool alongside it can save a step.
The catch: Fabric’s free will doesn’t include power of attorney or healthcare directive documents, both of which come standard in every Trust & Will paid plan. You’re getting one piece of a full estate plan, not the whole picture.
6. FreeWill
FreeWill is a nonprofit-funded platform that lets you create a basic will at no cost, funded by charitable organizations that hope you’ll include a bequest to them in your will (you’re never obligated to). It’s a legitimate option if your estate planning needs are simple and you’re comfortable with a will-only solution.
Like Fabric, FreeWill doesn’t offer the full suite of documents, healthcare directives, powers of attorney, trust funding guidance, that Trust & Will bundles into its paid tiers, and it’s not built with business owners’ asset complexity in mind.
Compare Before You Commit
Trust & Will’s Will Plan starts at $199 and its Trust Plan includes dedicated business asset funding guidance.
How These Alternatives Compare on Price
| Service | Starting Price | Attorney Review |
|---|---|---|
| Trust & Will | $199 (Will Plan) | Add-on or Pro membership |
| LegalZoom | Varies by bundle | Available as add-on |
| Rocket Lawyer | Monthly membership | Included with membership |
| Quicken WillMaker & Trust | ~$109/yr | Not included |
| Gentreo | ~$39.99 | Not included |
| Fabric by Gerber Life | Free (will only) | Not included |
| FreeWill | Free (will only) | Not included |
What to Weigh Before You Switch
Price alone shouldn’t drive this decision. If you own a business, the ability to properly fund a trust with your LLC membership interest, something Trust & Will’s Trust Plan explicitly walks you through, matters more than shaving off a hundred dollars up front. A cheap will that doesn’t account for your business assets can leave your family and your niche business in limbo during probate.
On the other hand, if your estate is genuinely simple, no business, no real property, minimal assets, one of the free options like FreeWill or Fabric might be all you actually need. Don’t pay for complexity you don’t have.
LivingTrustify: A Trust-Focused Alternative Worth a Closer Look
Worth calling out separately: LivingTrustify is another platform focused specifically on living trust creation, and it’s worth comparing directly if a trust, not a will, is your primary need. I’ve covered it in a full LivingTrustify review, and the short version is that it’s a more narrowly scoped tool than Trust & Will, focused almost entirely on trust documents rather than a broader estate planning suite that also covers wills, powers of attorney, and healthcare directives in one package.
If you already know you want a trust and nothing else, it’s worth comparing LivingTrustify’s pricing directly against Trust & Will’s Trust Plan. If you want a full estate plan in one purchase, Trust & Will’s bundled approach is generally the more efficient path.
How to Actually Decide Between These Options
Start by being honest about your asset picture. If you own an LLC, have supplier accounts, ad spend history, or any business banking relationships tied to your name, you need a platform that explicitly addresses funding a trust with those assets, not just a generic will template. That narrows the realistic field to Trust & Will, LegalZoom, and possibly Rocket Lawyer if you want ongoing legal document access beyond estate planning.
If your estate is simple, renting, minimal savings, no dependents beyond a spouse, the free options genuinely make sense. There’s no reason to pay $199 or more for a will template when Fabric or FreeWill covers the same basic need at no cost.
If cost is your main constraint but you still want more than a bare-bones will, Gentreo and Quicken WillMaker & Trust both sit in the affordable middle ground, trading some polish and attorney access for a meaningfully lower price tag.
What Happens If You Pick the Wrong Platform
The real risk with any of these services isn’t picking the “wrong” one in some abstract sense, it’s picking a tool that doesn’t match your actual situation. A free will-only tool won’t address power of attorney if you become incapacitated. A DIY software subscription without attorney review might miss a state-specific witnessing requirement that invalidates part of your plan. And skipping trust funding guidance entirely means your trust exists on paper but doesn’t actually control the assets you meant to protect.
This is why Trust & Will’s tiered structure, and honestly why most of the platforms on this list offer tiers at all, matters more than the sticker price alone. Match the tier to your actual complexity, not to whatever feels cheapest in the moment.
What the Data Says About Skipping Estate Planning Altogether
According to the Consumer Financial Protection Bureau, dying without a will (intestacy) means state law, not your own wishes, decides who gets your assets, which can create real complications for unmarried partners, blended families, or anyone with a business partner who isn’t a legal spouse, per CFPB guidance on planning for unexpected events. Whichever platform you choose from this list, having something in place beats having nothing.
Forbes Advisor’s review of online will makers also notes that platforms offering trust funding guidance, not just document creation, tend to deliver meaningfully more real-world value for business owners specifically, according to Forbes Advisor’s ranking of online will makers. That’s the exact gap Trust & Will’s Trust Plan is built to close.
What Estate Attorneys Cost Compared to All of These Platforms
Every platform on this list exists because traditional estate attorneys are expensive. A comparable will and trust package drafted by a dedicated estate planning attorney typically runs $1,000 to $3,000 or more depending on complexity and your state, according to pricing benchmarks cited by Nolo’s overview of estate planning costs. Every option on this list, even the priciest, Trust & Will’s Custom Plan, generally lands well below that range while covering the same core documents.
That doesn’t mean an attorney is never the right call. Complex situations, contested family dynamics, significant tax planning needs, multiple trusts, blended families with competing claims, genuinely benefit from dedicated legal counsel that a templated platform can’t replicate. But for the majority of ecommerce sellers with a standard LLC and a reasonably straightforward family picture, a platform from this list covers the real need.
Reading Reviews Before You Choose
Every platform on this list has a mix of praise and complaints in independent reviews, and it’s worth spending fifteen minutes reading recent ones before committing. Common complaint patterns worth watching for: unexpected renewal charges (common with subscription-based platforms like Rocket Lawyer), confusing state-specific requirements not clearly flagged during the document flow, and customer support response times during the actual signing and notarization process, which is when most people have urgent, time-sensitive questions.
Trust & Will has generally strong independent review scores, and I’ve covered the specifics in my full Trust & Will review, including where it falls short and who it’s genuinely not the right fit for.
Frequently Asked Questions
What is the cheapest Trust & Will alternative?
Fabric by Gerber Life and FreeWill both offer completely free basic wills, though neither includes power of attorney or healthcare directive documents.
Which alternative includes attorney review?
LegalZoom and Rocket Lawyer both offer attorney access as part of their packages, similar to Trust & Will’s Pro membership or attorney support add-on.
Is Quicken WillMaker & Trust a good option for business owners?
It’s budget-friendly at roughly $109 a year, but it’s a DIY tool with no attorney review, which carries more risk if your estate includes business assets or complex family circumstances.
Does Gentreo include a digital vault like Trust & Will?
Yes, Gentreo includes document storage and sharing similar to Trust & Will’s digital vault feature.
Should I choose based on price alone?
No. Consider whether the platform includes attorney review, trust funding guidance, and support for business assets, not just the lowest sticker price.
State-Specific Considerations Across These Platforms
Estate planning rules aren’t uniform across the United States. Witnessing requirements, notarization rules, and community property considerations vary by state, and some states (Louisiana notably) have entirely different legal frameworks rooted in civil law rather than common law. Trust & Will, LegalZoom, and Rocket Lawyer all build state-specific logic into their document generation, adjusting requirements automatically based on where you live.
The DIY software options, Quicken WillMaker & Trust in particular, place more responsibility on you to understand your own state’s requirements correctly, since there’s no attorney review layer catching a mistake before you sign. If you live in a state with unusual estate planning rules, or you’re unsure, leaning toward a platform with attorney access is the safer call regardless of the extra cost.
Digital Assets and Online Business Accounts
One thing worth checking regardless of which platform you pick: does it address digital assets specifically? For an ecommerce seller, that means Shopify store access, domain registrations, ad account credentials, supplier portal logins, and any cryptocurrency or digital payment accounts. Older estate planning tools built before ecommerce was common sometimes overlook this entirely.
Trust & Will’s digital vault feature is designed partly around this need, letting you store access information for your executor or trustee alongside your legal documents. Gentreo offers something similar. If you’re evaluating LegalZoom, Rocket Lawyer, or one of the free tools, specifically check whether digital asset planning is addressed or whether you’ll need to document that separately.
Bottom Line
Trust & Will earns its spot as one of the top picks specifically because it balances price, attorney access, and genuinely useful trust funding guidance better than most of the alternatives on this list. If your estate is simple, a free option like FreeWill or Fabric might cover your needs. If you own a business and want your trust to actually be funded correctly, Trust & Will’s Trust Plan remains the strongest fit among the platforms here.
Whatever you choose, pair your estate plan with the rest of your business foundation. If you haven’t yet handled business formation or found reliable suppliers for your store, those pieces matter just as much as protecting what you’ve already built.
Related Articles
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LLC vs Trust: Asset Protection for Online Business Owners
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
