Before anything else, a filter that will save some of you the next fifteen minutes. If your store sells to consumers, neither of these tools will do anything useful for you. Visitor identification works by matching a visitor back to a business record, and a person shopping from their phone on their home wifi does not have one. No tool resolves them, and any vendor implying otherwise is selling you a number that will not convert.
These tools earn their money when your buyer is a business. Commercial kitchen equipment, medical and dental supply, office furniture, industrial parts, wholesale accounts, B2B service offers. That is a real slice of the high-ticket world, and if you are in it, an anonymous visitor who spent nine minutes on a $14,000 product page is worth identifying.
With that out of the way, here is how these two compare.
The Fundamental Difference
RB2B publishes its prices and meters you on resolutions per month. VisualVisitor quotes you and charges based on successful identifications rather than a fixed tier. One is a self-serve product with a free plan you can start today. The other is a sales conversation.
That is not a criticism of either. It reflects two different businesses. RB2B is built to be bought without talking to anyone and to plug into Slack in ten minutes. VisualVisitor sits closer to a full sales-intelligence platform, and platforms of that shape almost always price by conversation.
| Tool | Pricing model | Entry price | Person-level ID | Geography | Trial |
|---|---|---|---|---|---|
| RB2B | Published tiers, capped resolutions | Free, then $79/mo | Yes, on paid tiers | Person-level is US focused | 7-day full-featured trial |
| VisualVisitor | Quote, priced per successful identification | Quote based | Yes, company and person level | Broader coverage | Trial, no card required |
RB2B Pricing in Full
RB2B puts its whole ladder on the page, which makes it easy to plan against. Here is what each tier includes.
| Plan | Price | Resolutions per month | Person-level | Email addresses | Integrations |
|---|---|---|---|---|---|
| Free | $0 | 150 | Company level only | No | Slack push |
| Starter | $79/mo | 300 | LinkedIn URLs | No | Slack and Teams only |
| Pro | $149/mo | 600, scaling higher | LinkedIn URLs | Business emails included | All integrations |
| PRO+ | $199/mo | 600, scaling higher | Premium resolution | Business emails included | All integrations |
Read the email column again, because it is the detail that catches people. On the Free and Starter plans you get a LinkedIn URL and nothing else. You cannot email the person. You can look them up manually, connect on LinkedIn, and work the lead by hand, but any workflow that involves pushing identified visitors into an email sequence starts at the $149 Pro tier, not the $79 one.
If your plan was to spend $79 and wire identified visitors into Klaviyo or your CRM, that plan does not work. Budget $149 from the start or accept that you are doing manual LinkedIn outreach.
See who is researching your high-ticket products
VisualVisitor identifies company and person level visitors and prices on successful identifications, with a trial that does not ask for a card.
How VisualVisitor’s Pricing Model Changes the Decision
VisualVisitor does not publish a plan table. It prices on successful identifications, which means your bill tracks the value delivered rather than a fixed cap you might not use.
That model has a genuine advantage and a genuine risk, and both are worth naming.
The advantage is that you do not pay for headroom. A capped plan charges you for 600 resolutions whether you use 90 or 600. A model priced on successful identifications charges for what it actually delivered, so a slow month costs less.
The risk is that a model priced on output has no natural ceiling unless you negotiate one. Before you sign anything, ask for the cap in writing. Ask what happens when you exceed it, whether unused identifications roll over, and what a duplicate counts as when the same person visits four times in a week. That last question matters more than people expect, because a single serious buyer researching a $20,000 purchase will hit your site repeatedly over a fortnight.
I covered the questions worth asking on that call in more detail in my breakdown of how VisualVisitor’s identification-based pricing actually works, including a method for estimating your own identification volume before the conversation starts.
Work Out Your Resolution Volume First
Both pricing models depend on the same underlying number, and almost nobody calculates it before they buy. Do this first.
Start with monthly sessions. Then estimate the share that is business traffic rather than consumer. For a genuinely B2B-leaning store this is often between 5 and 20 percent, and you can sanity-check it against your own order data by counting how many orders carry a company name or a business shipping address.
Then apply a match rate. Identification tools do not resolve everyone. A realistic working assumption is that a fraction of your business traffic resolves, and vendors will quote you their own figure, which you should treat as an upper bound rather than a promise.
Run the numbers on a concrete example. A store with 20,000 monthly sessions where 10 percent is business traffic has 2,000 candidate sessions. If a quarter of those resolve, that is roughly 500 identifications a month. On RB2B that puts you above the 300 cap on Starter and into Pro territory. If your store does 4,000 sessions a month with the same ratios, you land around 100 identifications and the free plan covers you.
The point of the exercise is not precision. It is to know whether you are a 100-resolution store or a 1,000-resolution store, because that single number decides which tool and which tier makes sense. Guessing costs you either a wasted subscription or a cap you hit on the eighth of the month.
Geography Is a Hard Constraint, Not a Detail
RB2B’s person-level identification is built around US visitors. If a meaningful share of your traffic comes from the UK, the EU, Canada, or Australia, those visitors will not resolve to a person, and you are effectively paying for a US-only tool while serving a global audience.
This is worth checking against your actual analytics before you spend anything. Pull your sessions by country for the last 90 days and work out what percentage is US. If the answer is 80 percent, RB2B’s constraint barely bites. If the answer is 35 percent, you are buying a tool that cannot see two thirds of your traffic, and the resolution cap you were worried about is no longer the binding limit.
VisualVisitor covers a broader footprint, which is one of the clearer reasons to choose it over RB2B for a store that sells internationally. Confirm the specific countries during your trial rather than taking a coverage map at face value.
The Privacy Question You Should Actually Think About
Person-level identification means a tool is telling you the name of an individual who did not fill in a form. That is a different thing from company-level identification, and it sits in a different regulatory position depending on where your visitor is.
The European Union’s framework treats personal data as protected regardless of how it was obtained, and the European Commission’s data protection overview is the starting point if you sell into the EU or UK. In the United States the picture is looser at federal level but tightening at state level, and the FTC’s privacy and security guidance for businesses sets out what regulators expect around disclosure and consumer expectations.
I am not a lawyer and this is not legal advice. What I will say plainly is that the vendor’s compliance page describes the vendor’s obligations, not yours. You are the one running the script on your store, and you are the one whose privacy policy needs to reflect what that script does. If you sell into regulated markets or handle anything sensitive, run this past someone qualified before you install a tag that names individuals.
There is also a commercial dimension that has nothing to do with law. Emailing someone who never gave you their address, referencing a product page they viewed, reads as surveillance to a lot of buyers. It can work, and it can also permanently sour a relationship with a serious prospect. The teams that get value out of these tools tend to use identification as a routing and prioritisation signal rather than as an excuse for cold outreach that quotes browsing behaviour back at people.
Test the match rate on your own traffic
Coverage maps and quoted match rates mean nothing until you run them against your visitors. Both tools offer a trial, so use it on real traffic before you commit.
Where the Data Goes
An identified visitor is worth nothing sitting in a dashboard nobody opens. What matters is whether the tool pushes the signal into the place where you actually work.
RB2B is Slack-first, and that is genuinely its strongest feature. Identified visitors land in a channel as they happen, which turns identification into something a small team notices in real time rather than a report reviewed on Friday. Teams integration is included from Starter. Every other integration waits until the Pro tier.
VisualVisitor’s integration story is broader and closer to a sales-intelligence platform, which suits a team already running a CRM as the centre of its process. If your sales motion lives in a CRM rather than a chat channel, that difference matters more than the price gap.
Whichever you pick, decide the destination before you install anything. The most common failure with these tools is not a bad match rate. It is that identified visitors pile up somewhere nobody has a habit of looking, and three months later the subscription gets cancelled having produced nothing.
The Follow-Up Problem Neither Tool Solves
Identification tells you who visited. It does not tell you why, what they need, or whether they have budget. That gap is where almost all the disappointment with this category comes from.
A store owner installs the tag, sees a recognisable company name in Slack, feels a jolt of excitement, and then has no idea what to do next. The name alone does not give you an opener. Knowing that someone from a regional distributor looked at three product pages is a weak signal on its own, and a cold email built on it lands badly.
The setups that work pair identification with something else. A quote request form so serious buyers can self-identify. A retargeting audience so identified companies see relevant ads rather than getting a cold call. A rule that only alerts you when the visit crosses a threshold, such as multiple sessions or time on a specific high-value page, rather than firing on every resolution.
If you have not built that layer yet, build it before you buy either tool. Identification amplifies an existing sales process. It does not create one, and paying $149 a month to amplify nothing is a common and avoidable mistake.
What the Tag Costs You in Page Speed
Both tools work by adding a script to your store, and every script you add has a cost that nobody mentions during the sales conversation. On a high-ticket store where a single lost session can be a four-figure order, that cost deserves five minutes of attention.
The risk is not that one tag will wreck your site. It is that identification tags tend to arrive on top of a heatmap tool, a chat widget, two pixels, a review app, and a currency converter, and the cumulative weight is what pushes a product page past the point where mobile visitors start dropping. Google publishes the thresholds it uses in its Core Web Vitals documentation, and those are worth measuring against before and after you install anything.
Do the measurement properly. Run your heaviest product page through a speed test, note the numbers, install the tag, wait a day, and run the same page again. If the change is negligible, forget about it. If your largest contentful paint moved meaningfully, you now have a real decision to make about whether identification is worth the traffic it costs, rather than discovering the tradeoff six months later when conversion rate has quietly slipped.
One practical note: load these scripts asynchronously and, where the tool allows it, restrict them to the pages where identification actually matters. There is no reason to run a visitor identification tag on your blog archive or your returns policy page. Scoping the tag to product, category, and quote pages cuts the performance cost and stops you burning resolutions on visitors who were never going to buy anything.
Which One to Pick
Choose RB2B if your traffic is mostly US and your team lives in Slack. The free plan at 150 resolutions is a real way to test whether identification produces anything useful for your store before spending anything, and that alone makes it the better starting point for most people reading this. Just be clear that $79 gets you LinkedIn URLs, not email addresses, and plan for $149 if you want the data anywhere other than a chat channel.
Choose VisualVisitor if you sell internationally or you want company and person level in one tool. The broader geographic coverage is the strongest argument, and the pricing model means a quiet month costs you less than a capped plan would. Go into the quote conversation knowing your expected identification volume so you are negotiating against a number rather than accepting whatever tier gets proposed.
Choose neither if your buyers are consumers. This costs me a commission and it is still the right answer. A DTC store selling to individuals will get almost nothing from either tool, and the money is better spent on heatmaps and session recordings that show you what people do rather than who they are.
Start with the free plan if you are unsure. RB2B’s free tier gives you 150 company-level resolutions a month at no cost. Run it for 30 days. If the companies appearing in Slack are recognisably your buyers, you have proved the category works for your store and you can then choose a tool properly. If the list is noise, you have saved yourself a year of subscription fees and learned something true about your traffic.
Related Reading
If European coverage or company-level identification is closer to what you need, I compared the other main option in VisualVisitor against Leadfeeder, which explains the credit system and why the real entry price is higher than the headline.
If you are still deciding whether this category makes sense at all, my guide to how website visitor identification actually works covers the matching mechanics and where the accuracy limits sit.
For a wider field than these two, I compared the category in my roundup of the best visitor identification tools for 2026. The full set of substitutes for one side of this comparison is in my list of VisualVisitor alternatives, which covers Leadfeeder, Albacross, Warmly, and Lead Forensics alongside RB2B.
Turn anonymous high-ticket traffic into named buyers
Company and person level identification, broader geographic coverage than US-only tools, and a trial that does not require a card.
RB2B pricing verified against its public pricing page in September 2026. VisualVisitor does not publish plan pricing, so confirm your quote directly. Plans change, so check current figures before you buy.
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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