Wix vs Webflow (2026): Pricing, Store Fees and Which to Pick

Wix and Webflow can both run a real online store, and they could hardly be more different to work in. Wix is a hosted builder that tries to hand you a finished site quickly. Webflow is a visual design tool that gives you the controls of a developer and expects you to know what to do with them.

I have been in ecommerce for 15+ years, and at Ecommerce Paradise the platform question is one of the first decisions anyone opening a store has to make. If you are still working out the business model, start with my guide on what high-ticket dropshipping is, because the platform is the smaller decision, even though you pay for it every month.

Everything below comes from Wix’s and Webflow’s own plans pages and help documents as I read them in October 2026, plus independent reviews and news coverage. I have not built a store on each platform for this article, so I say where a number comes from and where sources disagree. Prices change, so confirm anything that decides your purchase on the signup page. This is general information about software and fees, not legal or tax advice.

Disclosure: I may earn a commission if you sign up through my Wix link, at no extra cost to you. Webflow is the better tool for some builders, and I say where it wins.

Wix vs Webflow in One Minute

Wix is a hosted website builder with a drag-and-drop editor, an AI site builder and a large template library. TechRadar’s Wix review, last updated in February 2026, recommends it and lists “above average prices” and the inability to change a template once chosen among its cons. Webflow publishes standards-based code from a visual canvas, which is why it gives designers far more control and asks far more of everyone else.

Neither is a giant next to WordPress. W3Techs’ content management system report for October 2026 shows Wix on 4.2% of all websites (6.1% of sites with a known CMS) and Webflow on 0.8% (1.2%), against 40.1% for WordPress and 5.4% for Shopify. Share does not make a tool better, but it tells you Wix is the far more common choice and Webflow the specialist one.

For a store, the practical split is easy to state. Wix charges no platform fee on sales and lets one $29 plan sell up to 50,000 products. Webflow keeps site plans and ecommerce plans separate, caps items at 500 on its entry store plan, and only reaches a 0% platform fee at $74 a month. The rest of this article is about what that does to your bill and your time.

Ease of Use and Learning Curve

With Wix you start free, describe your business to the AI builder or pick a template, and refine it in the editor. Wix says you can build and preview a full site before you pay, and you can open a free Wix account to see whether the editor suits you. A paid plan only becomes necessary when you want a custom domain, payments or to remove Wix ads.

The price of that simplicity is flexibility. TechRadar’s review says you cannot change a template once you have chosen it, and Wix’s help center says the same. If you want a different look later, you build a new site, so use the preview on a template before you add 40 product pages. If you want the full click-by-click, my guide to using Wix walks through it.

Webflow also lets you start free. Its Starter plan gives you a webflow.io address, 2 static pages, 1 GB of bandwidth and 50 form submissions, and you only need a paid site plan when you want a custom domain. That makes it an easy tool to test before you spend anything.

Independent reviewers have long rated Webflow as the harder tool. Website Builder Expert’s Webflow review scored ease of use at 2.1 out of 5, the lowest of the builders it tested, and recommended it for designers and developers rather than beginners. That review was last updated in September 2023 and quotes old prices, so I use it only for the learning-curve point.

My advice is to build one real product page on Webflow’s free plan before paying for anything. If the layout logic clicks, you have a powerful tool. If you are fighting it after a weekend, count those hours as part of the cost, because a store you never launch earns nothing.

Design Control and Templates

Wix’s own plans page advertises 2,000+ templates, while TechRadar counts 900+ and Wix’s help center says 800+. The number varies by source, so judge by whether one fits your industry. Inside a template you can drag elements almost anywhere, and TechRadar counts more than 500 apps in the App Market.

Webflow goes the other way. Its pricing page lists custom shopping cart and checkout design on every ecommerce plan, custom code, code components and a Webflow AI tool that builds a site from a prompt. You are working with real layout logic, which is the point if you want a design that does not look like a template.

There is also a Wix product aimed squarely at Webflow’s audience. Wix describes Wix Studio as a platform for designers, developers and marketers working with clients, with custom breakpoints, a no-code CMS, customizable checkout flows and custom React components. I could not confirm current Wix Studio prices from Wix’s own pages (TechRadar’s review says Studio plans start at $19 a month, but I did not check its ecommerce tiers), so this article prices the standard Wix plans. If you are a designer, compare Studio separately before you decide.

What Each Platform Costs in 2026

All prices below are US dollars before taxes, and both companies price differently by country. Annual billing means you pay for twelve months up front. Webflow’s monthly prices come from the toggle on its pricing page, which I read in the page data, and I cross-checked the Basic plan against press coverage.

Wix Plans

Website Builder Expert’s Wix pricing page, updated September 15, 2026, lists the plans below. Wix’s own plans page shows the same plan names, and the version I loaded listed $29.77 for Core and $39.77 for Business with GST noted, which fits the $29 and $39 figures, so your total depends on where you live.

One discrepancy to know about: TechRadar’s February 2026 review listed Business at $36 on annual billing and $43 monthly, while the newer Website Builder Expert page shows $39 and $46. TechRadar’s table also lists longer terms, such as Core at $21 a month on a three-year plan, which is a three-year commitment rather than a cheaper way to start. Light has no payment features, so the realistic starting point for a store is Core.

On top of the plan, Website Builder Expert puts .com domain renewal after the free first year at about $21.35. Wix’s plans page says the one-year domain voucher is only valid for a new domain bought from Wix, and TechRadar notes that business email is a paid extra.

Webflow Site Plans

Webflow reshaped these plans this year. Per nocode.tech’s May 2026 coverage, the old CMS and Business plans merged into Premium, Basic moved to $15 a month on yearly billing and $25 monthly, and legacy plans are grandfathered until renewal. Any article still quoting a $14 Basic or a $23 CMS plan is out of date.

Webflow Ecommerce and Workspace Plans

As I read the pricing page, an ecommerce plan is the site plan for that site, so you pay for it instead of Basic or Premium, not on top. It includes a custom domain, CMS items (2,000 on Standard, up to 10,000 on Plus and Advanced), Stripe and PayPal, Apple Pay, automatic tax calculation and unlimited sales volume. A March 2026 guide listed annual sales caps of $50,000 on Standard and $200,000 on Plus, but that predates the overhaul and the current page shows the unlimited row ticked on all three, so confirm before you rely on either.

Webflow also sells Workspace plans, and this is the second bill people miss. A free Starter Workspace includes one full seat and unlimited paid hosted sites, so a solo store owner can stay on it. Core is $19 a month on yearly billing ($28 monthly) and adds code export, and Growth is $49 ($60 monthly).

What the Numbers Mean in Practice

Here is my own arithmetic, not a quote from either company. Take a store doing $5,000 a month across 20 orders. Card processing at 2.9% + $0.30 is $151 on either platform (Wix Payments and Stripe both list that US rate), so Wix Core costs $29 + $151 = $180 a month. Webflow Standard costs $29 + $100 (its 2% fee) + $151 = $280, and Webflow Plus costs $74 + $151 = $225.

That puts the break-even between Webflow Standard and Plus at about $2,250 a month in sales, because 2% of $2,250 is $45, the price gap. Above that Plus is cheaper, so a serious Webflow store lives on Plus, which is $45 a month or $540 a year more than Wix Core for the same card volume.

Now a high-ticket example: 10 orders at $1,500, or $15,000 a month. Processing is $438 on both platforms. Wix Core totals $467 and Wix Business $477, Webflow Plus totals $512, and Webflow Standard totals $767 because its 2% fee alone is $300. The platform bill is a small slice of that total, but the fee structure is not, so put your expected sales volume into the math before you pick a plan.

Whichever one you choose, put the subscription on a business account in your company’s name, not your personal card. My business formation checklist covers setting that foundation up before you start paying for tools.

Ecommerce Fees, Payments and Limits

People mix up two charges. The first is the platform’s own transaction fee, a percentage of every sale on top of everything else. The second is card processing, which you pay to a payment provider whichever platform you use.

Transaction Fees and Processing

TechRadar says Wix charges no transaction fees of its own, and Wix Payments lists 2.9% + $0.30 per US card transaction. Wix’s service fee page adds 3.7% + $0.30 for American Express, 3.49% + $0.49 for PayPal, a 1.5% cross-border fee, a 1% currency conversion fee and a $15 chargeback fee. Wix Payments rates are listed by region, so it is not a given everywhere, and TechRadar reports support for 80+ other gateways. Check that your country is covered before you build around it.

On Webflow, the pricing page says its transaction fee is charged in addition to Stripe or PayPal fees. Stripe’s own pricing lists 2.9% + 30 cents for domestic cards, plus 1.5% for international cards and 1% when currency conversion applies. So a $1,500 order costs $43.80 in processing on Wix Core, and $73.80 on Webflow Standard once the $30 platform fee is added.

Webflow’s pricing grid lists Stripe, PayPal and Apple Pay on its ecommerce plans, and Stripe and PayPal are not available in every country. If you live outside the US, check your country’s options on both platforms before you build around either one.

Catalog and Variant Limits

This is where the two differ most for stores. Wix’s help center says you can upload up to 50,000 products, with up to 6 options per product, 100 choices per option and 1,000 variants per product. Webflow caps ecommerce items at 500, 5,000 and 15,000 by plan, and its pricing page says the count covers products, variants and categories.

Webflow’s help center adds that a product can have up to 3 option sets and 50 variants in total, and that each variant counts toward your item limit. A product offered in 8 sizes and 7 finishes is 56 combinations, which is over the ceiling. By my own arithmetic, ten products with 50 variants each would use up the whole 500-item Standard allowance on their own. If your catalog is wide or your products are configurable, that matters more than the monthly price.

For a high-ticket store, I usually want a small, well-chosen catalog, and my high-ticket niches list is where I would sanity-check a category before choosing a platform. A tiny catalog fits inside Webflow’s limits, while a supplier feed with thousands of SKUs does not.

Features That Matter for Bigger Orders

Webflow’s ecommerce grid lists custom shipping rules, Meta and Google Shopping sync, a Mailchimp connection, automatic tax calculation and full control of cart and checkout design on all three plans. I did not see payment plans or abandoned cart recovery in that grid, which does not prove they are missing, so check before relying on either.

On Wix, Website Builder Expert’s January 2026 ecommerce review lists abandoned cart recovery from Core, and its Wix review (updated December 2025) ties multiple currencies and automated sales tax to Business and above. Wix’s own multi-currency help page names no plan and says eligibility depends on your payment provider, so confirm what you need on the plan you choose. For dropshipping, compare what your suppliers offer first, and my supplier guide lists the questions to ask a dealer about product feeds and order handling.

SEO, Content and Page Speed

Both platforms cover the basics. TechRadar says Wix took care of common SEO tasks automatically, such as XML sitemaps and robots.txt, and added an AI tool that analyzes your page content to suggest meta tags. Webflow’s ecommerce plans list 301 redirects, sitemap controls, schema markup support and Open Graph tags, plus an AI audit tool for SEO and answer-engine visibility.

Content is where Webflow pulls ahead for people who want structure. Its CMS lets you define collections and templates, and Premium allows up to 20,000 items across 40 collections. If you plan hundreds of buying guides or a directory-style catalog, that is a real strength, though Wix’s blog is adequate for most stores that publish a few dozen articles.

Speed deserves some skepticism on both sides. Google’s Core Web Vitals guidance sets “good” targets at 2.5 seconds for Largest Contentful Paint, 200 milliseconds for Interaction to Next Paint and 0.1 for Cumulative Layout Shift, measured at the 75th percentile of page loads. TechRadar’s GTmetrix test of a Wix site returned a Performance Grade A (91%), and Webflow says its hosting uses Cloudflare’s CDN. I have not run speed tests on either platform and found no independent head-to-head, so test your own template before you commit.

Support, Upkeep, Trials and Refunds

Wix’s plans page promises 24/7 customer care on every plan, and TechRadar says you can use live chat or set up a callback. Website Builder Expert’s January 2026 ecommerce review describes it differently: no email support and live chat in weekday business hours, so the sources disagree. Webflow offers email support with a stated target of replying within 48 hours, plus a Help Center, Webflow University and a community.

Both are hosted, so servers, SSL certificates and core software updates are the vendor’s job. What you add is still yours. The FTC’s Start with Security guide puts it plainly: “Outdated software undermines security. The solution is to update it regularly and implement third-party patches.” Apps, embedded widgets and custom scripts fall in that bucket on either platform.

On refunds, Wix’s plans page says you can cancel within 14 days and receive a full refund, and that this applies to the initial upgrade to a Premium plan. TechRadar says it covers monthly and annual plans. Wix also has a free plan, which works as a trial for the editor.

Webflow’s sources conflict. Its terms of service say annual plans are billed up front and are non-refundable, with no credits for partial terms. A Webflow Refund Policy page, which says it was last updated in September 2026, says new Site and Workspace plan purchases are fully refundable within 14 days of the initial purchase, while renewals, add-ons and overage-triggered plan upgrades are not. Webflow’s pricing FAQ also says you can cancel at any time but still pay the remainder of your term, and Webflow University’s billing lesson says it generally does not provide refunds. I cannot tell which document controls in every case, so read the refund policy at checkout and treat a free Starter build as your real trial.

Exporting Your Site and Lock-In

This is the biggest practical difference after pricing. Wix’s help center says you cannot export a Wix site to host it elsewhere, because the site has to run on Wix’s servers. You can connect your own domain, and you can export your product list as a CSV file, but Wix says exporting a store XML file for external shopping directories is not supported.

If you leave, TechRadar describes two routes to WordPress: an automated migration plug-in or importing posts through the RSS feed and rebuilding the rest by hand, and it says Wix’s own import tool for WordPress blogs did not work reliably. Plan on a rebuild and on redirects so you keep your search traffic. My Wix vs WordPress comparison covers that move.

Webflow is more open on one point: its pricing FAQ says paid Workspace plans let you export your site and host it anywhere, with no attribution required. The limits matter, though. Dynamic content has to be exported collection by collection, forms stop working, CMS items and pages cannot be exported through the code export, and exported code cannot be re-imported. I found nothing saying the store itself travels with an export, so treat the shop as staying on Webflow.

That means the free Starter Workspace does not give you the exit door. If portability is part of why you chose Webflow, budget the $19 a month yearly Core Workspace plan on top of your site plan, and test an export early rather than during a crisis.

Who Should Choose Wix and Who Should Choose Webflow

Choose Wix If

You want a store online quickly, you are not a designer, and you would rather pay one predictable bill. Wix’s Core plan at $29 a month on annual billing gives you ecommerce, up to 50,000 products, 1,000 variants per product and no Wix transaction fee. It also fits a first store where you are still testing whether the niche works, because the 14-day guarantee limits the risk.

The trade is a fixed template, a harder exit and less control over layout. If you plan to dropship, my guide to setting up a Wix store for dropshipping shows the flow.

Choose Webflow If

You are a designer or developer, or you work with one, and you want pixel-level control, custom interactions and a real CMS. It also fits a content-heavy site with a small catalog where structure matters more than launch speed. Expect to pay for the privilege: a store that avoids the 2% fee starts at $74 a month on yearly billing, and a clean exit needs a paid Workspace plan on top.

If you would rather have someone else do the building, that is a normal choice too. My team offers a done-for-you store build. If you want to learn it yourself first, my free mini course covers the fundamentals.

Consider a Third Option

For the high-ticket stores I teach, neither is my usual starting point. I normally point people to Shopify, because it is built around selling rather than around websites, and I explain why in my best ecommerce platform for high-ticket dropshipping guide. Wix and Webflow are better fits when the site matters as much as the shop.

My Verdict: Wix vs Webflow in 2026

For most store owners reading this site, I would choose Wix. It is faster to launch, the Core plan sells at $29 a month with no Wix transaction fee, the catalog limits are far looser, and the 14-day guarantee lets you test with real money on the line. The downsides are real: a fixed template, a site that cannot be exported, prices that run above average and conflicting reports on support.

Webflow wins when design control or a large CMS is the whole point and you have the skills to use it. Its free plan is a generous way to try it, but a store that avoids the platform fee needs the $74 Plus plan, variants are capped at 50 per product, and a clean exit needs a paid Workspace plan on top. Add that up and the gap over Wix is larger than the matching $29 entry prices suggest.

So the deciding question is not which tool is more powerful. It is whether you will use that power, or whether you just need a good-looking store running this month. If you want a second opinion on your situation, my one-on-one coaching is built for exactly that.

Frequently Asked Questions

Is Wix or Webflow better for an online store?
It depends on your skills. At the time of writing, Wix is simpler and cheaper to run, with ecommerce from $29 a month, no Wix transaction fee and up to 50,000 products. Webflow offers more design control and a bigger CMS, but its store plans start at $29 with a 2% fee and only reach 0% at $74 a month.

Does Webflow charge transaction fees?
Yes on its Standard ecommerce plan, where the pricing page lists 2% on top of Stripe or PayPal processing fees. Plus and Advanced list 0%. For comparison, Wix charges no transaction fee of its own, though card processing still applies.

Is Webflow harder to learn than Wix?
Yes, according to independent reviews. Website Builder Expert’s older review scored Webflow 2.1 out of 5 for ease of use, and TechRadar recommends Wix as a top builder. Try Webflow’s free plan before paying.

Can I try either one for free?
Yes, in different ways. Wix has a free plan and a 14-day money-back guarantee on a new paid plan, so you can start with Wix for free and test a paid plan with a refund window. Webflow has a free Starter plan with a webflow.io domain, though you need a paid site plan to use your own domain.

Can I move my site if I change my mind?
Webflow lets you export code on a paid Workspace plan, with limits on dynamic content and forms. Wix says a site must run on its servers, so leaving means a rebuild, and you can export your product list as a CSV file.

Related Articles

If you found this useful, these guides go deeper on related topics:

• Wix vs WordPress (2026): Which Should You Build Your Store On?
• 5 Best Wix Alternatives for Ecommerce in 2026
• Best Website Builders for Dropshipping Stores in 2026
• Squarespace vs Webflow (2026): Pricing, Store Fees and Which to Pick
• Best Ecommerce Platform for High-Ticket Dropshipping in 2026

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

Still deciding what to sell?

Grab the free list of 1,000+ niches that work for high-ticket dropshipping, sorted by category.

Free. Unsubscribe any time.

80

SHARES

Share on Facebook

Post on X

Save

Share