As of November 2026, Yotpo Reviews & UGC has a free plan for up to 50 orders a month, then Starter from $15 and Pro from $119, with the price rising as your monthly order volume grows. Yotpo Loyalty & Referrals has a $0 plan and a Pro plan from $199 a month that includes 500 orders. Premium and Enterprise are custom-quoted for both products. I teach high-ticket dropshipping at Ecommerce Paradise, and I rebuilt this guide so a store owner can look up what Yotpo costs at a given number of orders, with the arithmetic shown.
Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you. Every Yotpo figure here comes from Yotpo’s own pricing pages, which I read in my own browser because the prices change with an order-volume calculator. Where a number is not shown, I say “not shown.” Prices and terms change, so confirm them on the live page before you buy. This is not financial or tax advice.
Review and loyalty software only pays off once real orders are flowing, so the first job in a high-ticket store is the model itself. If you are still deciding what to sell, start with my guide to what high-ticket dropshipping is and then come back to tools like this one.
Yotpo Pricing at a Glance (November 2026)
| Product | Plan | Price shown | What drives the price |
|---|---|---|---|
| Reviews & UGC | Free | $0 a month | Available up to 50 orders a month |
| Reviews & UGC | Starter | From $15 a month, up to $129 a month at 1,000 orders | Monthly order volume; self-serve “Sign up” button |
| Reviews & UGC | Pro | From $119 a month, rising with orders | Monthly order volume; “Contact us” button |
| Reviews & UGC | Premium, Enterprise | Not shown, custom quote | Sales conversation |
| Loyalty & Referrals | Free | $0 a month | No order cap shown on the page I read |
| Loyalty & Referrals | Pro | From $199 a month, includes 500 orders | $0.20, then $0.10, then $0.05 per extra order |
| Loyalty & Referrals | Premium, Enterprise | Not shown, custom quote | Sales conversation |
| Bundle (Reviews + Loyalty) | Pro | From $199 a month; $368 a month in the 100 to 599 order range | Monthly order volume |
| Discover (AI visibility) | For Brands, For Agencies | Not shown, custom pricing | Sales conversation |
Two details shape every quote. The first is order volume: both Reviews and Loyalty move with how many orders you process each month, so a quiet store pays less than a busy one on the same plan. The second is that the top plans are quote-only, so there is no public price for Premium or Enterprise in any product.
Reviews and loyalty tools only matter once a store has customers. If you want a high-ticket store built for you, with products, suppliers, and pages already lined up, start here. See the done-for-you store build →
Yotpo Reviews & UGC Pricing
The Reviews pricing page lists five plans: Free, Starter, Pro, Premium, and Enterprise. The Free plan is $0 and covers up to 50 orders a month. Starter starts at $15 a month and climbs to $129 a month at 1,000 orders. Pro starts at $119 a month and scales with order volume. Premium and Enterprise are custom-quoted.
The page has an order volume calculator, and I stepped through it to read the prices. These are the Starter and Pro prices it showed in my browser, each with the order limit printed on the card.
| Orders I set in the calculator | Starter, per month | Pro, per month | Order limit printed on the card |
|---|---|---|---|
| 0 | $15 | $119 | Up to 250 |
| 100 | $24 | $119 | Up to 250 |
| 200 | $59 | $119 | Up to 250 |
| 300 to 500 | $89 | $169 | Up to 500 |
| 600 to 1,000 | $129 | $269 | Up to 1,000 |
| 2,000 | Greyed out | $299 | Up to 2,000 |
| Higher settings I tried | Greyed out | $379, shown as up to 4,000 orders | Cards were greyed out above this |
I did not step through every possible volume, so treat the table as the points I confirmed, not a complete price list. Your exact price depends on your real order count, and the page’s own calculator is the final word.
What Each Reviews Plan Includes
Yotpo’s Reviews FAQ spells out the plan differences. Free covers the essentials: automatic review requests, a reviews widget with star ratings, moderation tools, an SEO page, an analytics dashboard, and email support, plus 200 bonus review credits in your first month. Starter adds photo and video reviews, manual review requests, the option to remove Yotpo branding, Google rich snippets, a reviews carousel, and live chat support.
Pro adds AI-powered review summaries and smart sorting, seller ratings, Community Q&A, custom questions in review requests, multi-user access, syndication to Google Shopping Ads, integrations with tools such as Klaviyo and Gorgias, and 24/7 support. Premium adds AI highlights, a custom CSS editor, multi-store management, API and webhook access, an AI insights dashboard, and a dedicated onboarding manager and customer success strategist. Enterprise builds on Premium for multiple markets and brands, dedicated security and compliance, and priority access to professional services.
The pricing page also lists a “Product Sampling” add-on on the Pro, Premium, and Enterprise cards. A price for it: not shown on the pages I loaded.
The Free Plan, Starter and the Jump to Pro
The free plan is real. The catch is the 50 orders a month limit, and the free plan does not include photo and video reviews or branding removal. Those start at Starter, which is the plan most small stores will actually run.
The step from Starter to Pro is where the budget jumps. At 500 orders a month, Starter is $89 and Pro is $169, which is $80 more, or about 90% higher. At 1,000 orders it is $129 against $269, which is $140 more. Whether Pro is worth it depends on whether you use syndication to Google Shopping Ads or the AI review summaries.
Order Limits and Contract Terms for Reviews
Yotpo’s FAQ says it has flexible month-to-month plans for brands just getting started, and annual contracts for brands that want extra service and support. That is a change from how I described Yotpo before, when I wrote that Yotpo locked you into 12-month terms. I cannot confirm from the page which specific plans are offered monthly, so ask when you sign up.
When you pass your order limit, the FAQ says Pro brands can either turn on a “reviews booster” that lets extra review requests go out for an additional fee, or upgrade to a plan with more orders and pay only the prorated difference. The booster’s price: not shown.
Yotpo Loyalty & Referrals Pricing
Loyalty is easier to price because Yotpo prints the formula. The Free plan is $0 and includes a basic points and referral program, fraud prevention, and performance dashboards. The page does not state an order cap for the Free plan in the text I read.
Pro starts at $199 a month and includes your first 500 orders each month. Above that, a per-order rate applies: $0.20 for orders 501 to 1,000, $0.10 for orders 1,001 to 3,000, and $0.05 for orders 3,001 to 10,000.
| Monthly orders | Math | Loyalty Pro per month |
|---|---|---|
| 500 | $199, orders 1 to 500 included | $199 |
| 1,000 | $199 + (500 x $0.20) = $199 + $100 | $299 |
| 1,500 | $199 + $100 + (500 x $0.10) = $199 + $100 + $50 | $349 |
| 2,000 | $199 + $100 + (1,000 x $0.10) = $199 + $100 + $100 | $399 |
| 3,000 | $199 + $100 + (2,000 x $0.10) = $199 + $100 + $200 | $499 |
I checked the 1,500-order row in Yotpo’s own payment breakdown box, which showed an estimated monthly cost of $349, matching my math. The other rows are my arithmetic using the same rates.
What Each Loyalty Plan Includes
Pro adds more ways for shoppers to earn and redeem points, plus points expiration, a customizable rewards page, checkout redemption, live chat support, and integrations with Klaviyo, Recharge, and ShoppingGives. Premium adds VIP tiers, audience-targeted campaigns, scheduled promotions, a custom CSS editor, plus a dedicated onboarding manager and customer success manager. Yotpo also lists Shopify POS support for Loyalty, which matters if you sell in person.
One correction to my earlier version belongs here. I used to say VIP tiers and a referral program were Pro features. On the current page, referrals sit in the Free plan and VIP tiers start at Premium.
The Bundle and Discover
The bundle combines Reviews & UGC and Loyalty & Referrals. Yotpo’s FAQ says it starts at $199 a month on the Pro plan and scales with order volume, with $368 a month given as an example for the 100 to 599 order range. Premium and Enterprise bundles show an “Unlock discount” button instead of a price.
Here is a check worth doing with your own numbers. At 500 orders, Reviews Pro is $169 and Loyalty Pro is $199, which adds up to $368, the same as the bundle price. So at that volume I see no discount at the Pro level. The FAQ says savings grow on higher tiers, and the discount may show up there. Ask for a combined quote before you assume a saving.
Yotpo Discover is a separate product for tracking visibility in AI engines such as ChatGPT and Gemini. It has “For Brands” and “For Agencies” versions, both on custom pricing, so there is no public price to quote. Most small high-ticket stores will not need it before they have reviews and a steady flow of orders.
What Changed: Email, SMS and Subscriptions
An older version of this guide spent a lot of space on Yotpo’s email and SMS products. Yotpo’s own blog says it is sunsetting its Email and SMS products, with full deprecation scheduled for December 31, 2025. The same post says Yotpo recommends Attentive and Omnisend as partners for email and SMS. It does not name Klaviyo as a recommended partner, which corrects my earlier wording that listed Klaviyo alongside them.
If you need email and SMS alongside Yotpo, you buy those separately. I compare the tools in my Klaviyo pricing guide. The other option Yotpo names is covered in my Omnisend pricing guide.
Yotpo’s homepage now lists Reviews & UGC, Loyalty & Referrals, Discover, and Sampling, and it does not list Subscriptions, so I removed the Subscriptions pricing I had before. If you used Yotpo Subscriptions in the past, ask Yotpo about its status.
What a Store Pays: Six Worked Examples
These examples combine Reviews and Loyalty using the prices above. They are illustrations built from the pages I read, not quotes, and they exclude tax, the Product Sampling add-on, and any booster fees.
| Store (monthly orders) | Plans | Math | Per month | Per year |
|---|---|---|---|---|
| 40 orders | Reviews Free + Loyalty Free | $0 + $0 | $0 | $0 |
| 100 orders | Reviews Starter + Loyalty Free | $24 + $0 | $24 | $288 |
| 200 orders | Reviews Starter + Loyalty Pro | $59 + $199 | $258 | $3,096 |
| 500 orders | Reviews Pro + Loyalty Pro | $169 + $199 | $368 | $4,416 |
| 1,000 orders | Reviews Pro + Loyalty Pro | $269 + ($199 + $100) | $568 | $6,816 |
| 2,000 orders | Reviews Pro + Loyalty Pro | $299 + ($199 + $100 + $100) | $698 | $8,376 |
A few comparisons make the choices clearer. At 500 orders, swapping Reviews Pro for Starter changes the combined bill from $368 to $89 plus $199, which is $288, so you save $80 a month or $960 a year. At 1,000 orders, Starter at $129 plus Loyalty Pro at $299 comes to $428, which is $140 a month less than the $568 above.
A High-Ticket Store Example
Suppose a high-ticket store sells 200 orders a month at an average order of $1,500, which is $300,000 in monthly sales. Reviews Starter plus Loyalty Pro is $258 a month. That is $258 divided by $300,000, or about 0.086% of sales. Those inputs are assumptions, so swap in your own figures. The point is that review software is cheap compared with the cost of a lost $1,500 sale, as long as you use the features you are paying for.
A store with 100 orders a month and no repeat buyers may not need loyalty at all, because the free Loyalty plan or no program costs nothing and a $199 Pro plan has little to work on. Big-ticket categories often have long gaps between repeat purchases, which I cover in my high-ticket niches list.
Which Plan Fits Which Store
- Brand-new store with under 50 orders a month: Reviews Free and Loyalty Free cost $0. You give up photo and video reviews and branding removal.
- Store with 100 to 250 orders a month that wants photo reviews: Reviews Starter at $24 to $59 in my calculator readings is the entry point.
- Store at 500 to 1,000 orders that sells to repeat buyers: Reviews Starter or Pro plus Loyalty Pro, from $288 to $568 a month in my examples.
- Store above about 2,000 orders or several brands: Pro in both products or a quote for Premium and Enterprise.
Reviews also depend on what you sell and who supplies it. Product pages with real specs and delivery promises earn better reviews, and that starts with suppliers you trust, which I cover in my guide on how to find suppliers for high-ticket products. If you also run a helpdesk, Yotpo’s Reviews Pro page lists a Gorgias integration. I break down that tool’s costs in my Gorgias pricing guide.
The plans I used there come from Gorgias’s own pricing page.
Hidden Costs and Things to Watch
- Order volume creep: both products move with orders, so a busy month can lift your price or push you to the next card.
- Loyalty per-order rates: $0.20, $0.10, and $0.05 above 500 orders on Pro, as printed in the payment breakdown.
- Reviews booster: an additional fee for Pro brands that pass their order limit, with the amount not shown.
- Product Sampling add-on: listed on Pro, Premium, and Enterprise, with no price shown.
- Contract length: the FAQ says month-to-month and annual plans both exist, so check which one you are signing.
- Quote-only tiers: Premium, Enterprise, and Discover have no public price, so budget for a sales call.
- Tax: not shown on the pages I loaded.
Review software is a business expense, so keep clean records of what you pay. If you run your store through a company, my guide to business formation for high-ticket dropshipping covers why separating business spending from personal spending matters. The IRS page on deducting business expenses points to Publication 334 for the rules, and your accountant can tell you how to treat a software subscription.
Alternatives
If Yotpo’s order-based pricing does not fit, compare it with other review and loyalty tools before you commit. My Yotpo alternatives guide covers replacements for reviews, loyalty, and email and SMS. For a direct matchup on reviews, read my Yotpo vs Judge.me comparison. I do not quote competitor prices here because I did not verify them for this update.
What I Could Not Confirm
- Premium and Enterprise prices for Reviews and Loyalty: not shown, custom quote.
- Discover pricing: not shown, custom pricing.
- Price of the reviews booster and the Product Sampling add-on: not shown.
- Whether the Loyalty Free plan has an order cap: not shown in the text I read.
- Reviews prices between the points in my calculator table: not confirmed, so use the live calculator.
- Which Reviews plans are offered monthly and which need an annual contract: not shown.
- Renewal price changes and negotiated discounts: not shown, so I removed the percentages I used before.
- Subscriptions pricing and status: not listed on the pricing page or homepage I read.
A Simple Way to Choose
Start with your monthly order count and open both calculators. Price Reviews Starter first, add Loyalty only if repeat purchases are part of your model, and compare the total with the free plans. Then ask for a combined quote if you are near 500 orders, where the bundle and the separate plans came out the same in my check.
Before committing to an annual contract, make sure you have used the paid features for a month or two. A $4,416 yearly bill at 500 orders is reasonable if syndication and AI summaries move your conversion rate, and wasteful if you only use basic review requests.
Frequently Asked Questions
How much does Yotpo cost?
As of November 2026, Yotpo Reviews & UGC is $0 for up to 50 orders a month, then Starter from $15 and Pro from $119 a month by order volume. Yotpo Loyalty & Referrals is $0 on the Free plan and from $199 a month on Pro, with Premium and Enterprise custom-quoted.
Does Yotpo have a free plan?
Yes. Reviews & UGC has a Free plan at $0 a month for up to 50 orders, and Loyalty & Referrals has a Free plan at $0 a month. The Free plans leave out features such as photo and video reviews and branding removal on Reviews, and several earning and redemption options on Loyalty.
How much does Yotpo Loyalty cost?
Loyalty Pro starts at $199 a month and includes 500 orders. Above that it adds $0.20 per order from 501 to 1,000, $0.10 from 1,001 to 3,000, and $0.05 from 3,001 to 10,000, so 1,000 orders cost $299 and 1,500 orders cost $349.
How much is Yotpo Premium?
Yotpo does not publish a Premium price for Reviews or Loyalty. Both are custom quotes, so you need to contact sales. Premium adds features such as VIP tiers for Loyalty and a custom CSS editor and AI insights dashboard for Reviews.
Does Yotpo require an annual contract?
Yotpo’s Reviews FAQ says it has flexible month-to-month plans for brands just getting started, as well as annual contracts for brands that want extra service and support. The page does not say which plans are monthly, so confirm before you sign up.
The Bottom Line on Yotpo Pricing
Yotpo prices by order volume: Reviews runs from $0 to $129 a month on Starter and from $119 to a shown $379 on Pro, while Loyalty Pro is $199 plus per-order rates above 500 orders. For a store with 100 to 500 orders a month, the realistic range from my examples is $24 to $368 a month for both products, rising to $568 at 1,000 orders and $698 at 2,000.
Pick the plan that matches your real order count, use the free plans to test, and get a written quote before you move into Premium. Then compare one alternative before you lock in a year.
Would you rather spend your time on customers than on software bills? Let my team build you a high-ticket store with the products and suppliers sorted. Get your store built →
Want to learn how to build a store that earns reviews and repeat buyers yourself? Start with my free mini course. Free mini course →
If you want to try Yotpo, Yotpo’s sign-up page is the place to start, and the free plans cost nothing to test.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Yotpo Review 2026: Is This the Best Reviews and Loyalty Platform for Ecommerce Stores?
- 10 Best Yotpo Alternatives in 2026: Reviews, Loyalty, and SMS/Email Replacements After the December 2025 Product Sunset
- Yotpo vs Judge.me in 2026: Enterprise Retention Marketing Suite vs Shopify-Native Unlimited Reviews, Which Fits Your Ecommerce Store?
- Shopify Loyalty Apps 2026: 3 Compared by Price
- Gorgias Pricing 2026: Plans, Ticket Overage, AI Agent Costs and What a Store Pays
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
