Short answer: for a one-week unlimited plan covering most of Europe, the USD prices these providers show are close together, $27.00 for Airalo and $27.50 for Holafly (as of October 2026). The real differences are in the fine print: which countries are on the list, how the unlimited plan is throttled, whether you can share a hotspot, and whether you get a phone number. I compared six providers (Airalo, Holafly, Saily, Nomad, iRoamly and eTravelSIM) using each provider’s own plan pages, and I wrote this for readers of Ecommerce Paradise who run a store and also fly to trade shows and supplier meetings.
Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you. I have not tested any of these eSIMs myself. Everything here comes from the providers’ own pages and two official sources (the European Commission and Apple), read in October 2026. Prices and terms change often, and a plan page can show different numbers at checkout, so confirm before you buy.
Best eSIM for Europe: Price and Data Comparison (as of October 2026)
The first table covers what each provider shows for its Europe plan: data, validity and the USD price on the page. Where a page did not show a number, I say so instead of filling the gap.
| Provider | Fixed-data plans as shown | Unlimited plans as shown | Notes on the page |
|---|---|---|---|
| Airalo | Fixed-data filter exists, but no fixed packages appeared on the page I could load | 3 days $11.50, 5 days $19.50, 7 days $27.00, 10 days $35.00, 15 days $49.00, 30 days $71.00 | Labeled “UnlimitedGB”; the Europe page does not define the allowance |
| Holafly | None, one product sold by duration | 3 days $11.90, 5 days $20.50, 7 days $27.50, 10 days $37.50, 15 days $51.50, 30 days $76.50 | 1 day shown as 3.90 euros, no USD price for 1 day |
| Saily | 1 GB 7 days $4.99, 3 GB 30 days $12.49, 5 GB 30 days $19.49, 10 GB 30 days $35.99, 50 GB 90 days $95.99 | 15 days $49.99 | Durations of 1 to 30 days or 90 days are offered |
| Nomad | 1 GB 7 days $5.50, 3 GB 30 days $12, 5 GB 30 days $17.50, 10 GB 30 days $23 | 5 days $19, 10 days $34 | 20 GB and 50 GB plans are marked on sale, but the page runs the prices together, so check checkout |
| iRoamly | 20 GB 30 days $23.50 (data, SMS and calls plan) | 1 service day $5.50 (data-only plan, bought per day) | Two separate Europe pages with different country lists |
| eTravelSIM | 1, 2, 3, 5, 10, 25 and 50 GB for 30 days, 30 GB for 7 days; “from $4.50” for 1 GB | 5, 7, 10, 14 and 30 days; 5 days “from $11.16” per the FAQ | Per-variant prices were not shown on the page I could load |
The second table covers what matters once you are on the ground: country lists as shown, UK and Switzerland, unlimited terms, hotspot and calling. The country counts are the providers’ own numbers, and lists differ in small ways that can matter for a specific trip.
| Provider | Countries as listed | UK / Switzerland | Unlimited terms as shown | Hotspot | Voice / SMS |
|---|---|---|---|---|---|
| Airalo | 41 “Countries and Networks”; list not shown on the page | Switzerland not named; the UK appears only as a link to a separate EU and UK package | Airalo’s unlimited page cites 3 GB per day at 20 Mbps, then reduced speeds | Unlimited page says tethering is supported and counts toward the daily allowance | Not stated for the Europe plan |
| Holafly | 33; includes Andorra, not Turkey | Both included | No numeric limit; speed may be reduced for up to one day under a fair usage policy | Yes, 1 GB per day of plan length can be shared | Data only, no number |
| Saily | 35; includes Turkey, Gibraltar, Liechtenstein, San Marino | Both included | 5 GB per day at full speed, then up to 1 Mbps | Page says unlimited sharing | Data only; page also describes phone number, text and minutes plans but shows no prices, and an FAQ says data-only |
| Nomad | 35 listed (plan selector also shows a 36 country option); not Turkey | Both included | No fair-use or speed terms stated on the page | FAQ says tethering and hotspot are supported | Not described on the page |
| iRoamly | 35 on the calls plan; 33 on the unlimited plan (includes Ukraine and Moldova) | Both included on both plans | Reduced to 5 Mbps after the daily high-speed allowance; allowance not stated | Allowed on both plans | Calls plan: French number, unlimited calls within covered countries, 200 SMS; unlimited plan is data only |
| eTravelSIM | 34; includes Turkey, Serbia, Belarus; no Poland or Cyprus | Both included (Switzerland via Swisscom) | 4 GB per day at high speed, then 1 Mbps | Fixed-data plans yes; unlimited plans no | 100 minutes of local calls on call variants with a UK +44 number; free incoming calls |
One more caution on counts: a headline number such as 33 or 41 is not a promise about any particular country. Every provider tells you to check the country list before buying, and I would do the same, especially for border regions and microstates.
How I Compared These Plans
I used only the providers’ own plan pages for prices, country lists, hotspot rules and calling. I did not use review sites for facts, and I did not buy or test any plan, so nothing here is a speed test or a coverage test. If you want my longer notes on how the big brands differ in general, my international travel eSIM comparison covers the global picture, while this article stays on Europe.
Some plan pages hide details behind menus or scripts, so where I could not get a figure I wrote “not shown on the pages I could load.” I also could not load a usable Europe page for Ubigi, and Orange Holiday’s site refused automated access, so neither is in the tables. If you are an Orange or Ubigi customer already, check their Europe pages yourself. That is why the six above are the six I could verify.
Quick Picks by Situation (My Opinion)
These are opinions built on the numbers above, not test results.
- Lowest listed price for a 5 to 10 day unlimited trip: Nomad shows $19 for 5 days and $34 for 10 days, against $19.50 and $35.00 on Airalo and $20.50 and $37.50 on Holafly. Nomad’s page states no throttling terms for its unlimited plans, so read its fine print at checkout.
- Clearest unlimited terms: Saily (5 GB per day, then up to 1 Mbps) and eTravelSIM (4 GB per day, then 1 Mbps) both give numbers. Airalo gives one on its separate unlimited page. Holafly gives none.
- Need to make calls or receive a text on a local number: iRoamly’s calls plan and eTravelSIM’s call variants include numbers. Saily describes calling and text add-ons, but I could not see prices and its FAQ says data only.
- Light data for a short stay: a 1 GB plan runs $4.99 on Saily and $5.50 on Nomad, both for 7 days.
- Poland on the itinerary: Poland is not on the iRoamly unlimited or eTravelSIM lists as shown. Holafly, Saily and Nomad list it. I could not confirm Airalo either way.
- Turkey on the itinerary: Saily and eTravelSIM list it. Holafly, Nomad and iRoamly do not. I could not confirm Airalo.
Provider by Provider
Airalo
Airalo’s Europe page lists six packages from 3 to 30 days, from $11.50 to $71.00, all labeled unlimited, and says the plan covers 41 countries and networks without naming them. The page does not mention hotspot, voice or fair usage. A separate unlimited packages page says high-speed data is limited by a fair usage policy, cites 3 GB per day at 20 Mbps, and says unlimited eSIMs support tethering, with tethered use counting toward the same allowance. That page also lists a European Union and United Kingdom unlimited package from $10.00, but I could not load its plan page, so I cannot tell you how it differs.
Airalo’s page says you can renew a package when 10 percent of data remains and that top-ups are available in many cases. I compare it head to head with Holafly in Airalo vs Holafly for digital nomads, which is more about long stays than a one-week trade show.
Holafly
Holafly’s Europe eSIM is one product sold in durations from 1 to 90 days. The USD table shows $11.90 for 3 days, $27.50 for 7 days and $76.50 for 30 days. It covers 33 countries including the UK and Switzerland, plus Andorra, but not Turkey, and the site menu links to separate Eastern Europe and Balkans eSIM pages. It is data only, with no phone number.
Two terms stand out. The fair usage policy has no numeric threshold, but the page says speed can be reduced for no more than one day at a time. And the hotspot allowance is capped at 1 GB per day of plan length, so a 7-day plan includes up to 7 GB of shareable data. If you share a connection with a colleague at a trade show, that cap matters more than the headline price.
Saily
Saily’s Europe page shows a full fixed-data ladder and an unlimited plan together, in USD. Fixed plans run from 1 GB for 7 days at $4.99 to 50 GB for 90 days at $95.99. The unlimited plan is 15 days at $49.99, with 5 GB per day at full speed and then up to 1 Mbps. The page lists 35 countries including the UK, Switzerland and Turkey, and says hotspot sharing is unlimited.
The data plans are data only. Saily says SMS needs a Saily phone number plus a text plan, and calls need a minutes plan for Europe. I could not see prices for those add-ons, and another FAQ on the same page says Saily currently offers data-only plans, so confirm at checkout whether calling is available before you plan around it. Per-gigabyte, the ladder gets cheaper as you go up: $4.99 per GB at 1 GB, about $3.60 at 10 GB and about $1.92 at 50 GB.
Nomad
Nomad’s Europe page shows fixed plans from 1 GB for 7 days at $5.50 to 10 GB for 30 days at $23, and unlimited plans at $19 for 5 days and $34 for 10 days. The country list has 35 names including the UK and Switzerland, and the plan selector also shows a “36 Countries Plan” option without naming a 36th country. Turkey is not listed. The FAQ says Nomad eSIMs support tethering and hotspot, and the page does not state any speed cap on the unlimited plans.
The page marks its 20 GB and 50 GB plans as on sale but prints the numbers run together, so I am not quoting a price for them. I wrote more about the brand in my Nomad eSIM review. Nomad’s page also says to activate within 60 days of purchase and that some Europe eSIMs need manual activation, so read the install email.
iRoamly
iRoamly has two Europe pages, and the difference is worth understanding. The data, SMS and calls plan is 20 GB for 30 days at $23.50, with unlimited calls inside the covered countries, 30 minutes to other countries, 200 SMS and a French number. It lists 35 countries including Monaco, Andorra, the UK and Switzerland. The page contradicts itself in two places: its title and description say unlimited data while the plan panel shows 20 GB total, and it gives both 60 days and 30 days for install timing. Confirm both at checkout. It also says top-ups are not available.
The iRoamly unlimited plan is a different product: 1 service day at $5.50, data only, covering 33 countries including Ukraine and Moldova, with speed dropping to 5 Mbps after the daily allowance, which the page does not quantify. Poland is not on that list. Because it is sold per day, a 10 day trip costs $55.00, which is the highest 10-day unlimited price among the plans that print one.
eTravelSIM
The eTravelSIM Europe eSIM has the widest menu: by my count 13 data tiers and 25 selectable variants. Fixed plans run 1 to 50 GB for 30 days (30 GB is 7 days), and unlimited plans run 5, 7, 10, 14 or 30 days. The page shows “from $4.50” for 1 GB and “from $11.16” for 5-day unlimited but does not print a price per variant, and it also shows a headline price I could not tie to a variant, so treat the pricing as incomplete until you reach checkout.
Its terms are unusually specific. Unlimited plans give 4 GB per day at high speed and then 1 Mbps, and hotspot and tethering are not enabled on unlimited plans, though fixed-data plans support them. Call variants add 100 minutes of local calls and a UK +44 number, with free incoming calls. The list has 34 countries, including Turkey, Serbia and Belarus, and omits Poland and Cyprus. Those details come from eTravelSIM’s Europe product page. My eTravelSIM vs Airalo comparison goes deeper on the calling angle.
Worked Cost Examples
These examples use the USD prices from the tables above and nothing else. They are illustrations of arithmetic, not predictions of what you will pay, and they ignore taxes, exchange fees or checkout changes.
Example 1: a 7-day trade show week with unlimited data. Airalo shows $27.00, which is $3.86 a day (27.00 / 7). Holafly shows $27.50, or $3.93 a day. The gap is $0.50, about 1.9 percent. iRoamly’s per-day unlimited plan costs 7 x $5.50 = $38.50, which is $11.50 more than Airalo, about 42.6 percent.
Example 2: a 10-day supplier tour. Nomad unlimited is $34, Airalo $35.00 and Holafly $37.50. Holafly costs $3.50 more than Nomad (about 10.3 percent) and $2.50 more than Airalo (about 7.1 percent). The iRoamly daily plan for 10 days is 10 x $5.50 = $55.00, which is $21.00 more than Nomad. If you only need maps, email and a few video calls, a fixed-data plan is cheaper: Nomad’s 10 GB for 30 days is $23.
Example 3: a 30-day stay. Airalo unlimited is $71.00, or about $2.37 a day. Holafly is $76.50, about $2.55 a day, so Holafly costs $5.50 more (about 7.7 percent). A fixed plan changes the picture: Nomad 10 GB is $23 (about $0.77 a day), iRoamly’s 20 GB calls plan is $23.50 (about $0.78 a day), and Saily 10 GB is $35.99 (about $1.20 a day). Saily costs $12.99 more than Nomad for the same 10 GB, about 56.5 percent. Whether the unlimited price is worth it depends on how much you actually use.
Example 4: roughly 60 GB over 90 days. Three iRoamly 20 GB plans would total 3 x $23.50 = $70.50 for 60 GB, about $1.18 a GB. One Saily 50 GB plan is $95.99, about $1.92 a GB. The iRoamly route costs less per gigabyte, but it means installing three eSIMs in sequence, and its 35-country list omits Cyprus, so confirm your countries.
What EU Roaming Rules Actually Change
The European Commission’s roaming page says “roam like at home” applies in the 27 EU countries plus Iceland, Liechtenstein and Norway, and that Ukraine and Moldova were added from 1 January 2026. It says the rule is meant for periodic travel, not permanent roaming, and that after Brexit it does not apply to the UK, though some operators keep the benefits. Switzerland does not appear in the list as I read the page.
The page also describes fair use limits for unlimited plans, a wholesale data cap of 2 euros per GB falling to 1 euro per GB by 2027, spending alerts at 50 and 100 euros, and a possible surcharge if you spend more than 4 months roaming in another country than at home. My reading, not the Commission’s wording, is that these rules govern plans from operators in those countries and do not change what a travel eSIM company charges you. That is the main reason a regional eSIM can still make sense if you hold a US plan.
Setting Up an eSIM on iPhone
Apple’s eSIM setup page lists iPhone XS, XS Max, XR or later as the requirement and says you can manage up to eight or more eSIMs. The QR code flow is simple: you scan the code you were emailed and follow the prompts. Apple’s page does not say how many eSIMs can be active at once, so I will not claim a number.
For travel use, Apple’s international travel eSIM page says to choose which line carries cellular data in Settings, keep your home line on if you want FaceTime and iMessage to continue, and turn off travel lines you no longer need. It adds that on iOS 26 and later your iPhone may switch the travel eSIM off automatically when you return home, depending on your region. I did not find a comparable official page for Android phones, so check your phone maker’s support site.
- Install the eSIM on Wi-Fi before you fly, but do not connect it to the destination network until you land if the provider starts validity on first connection.
- Pick the travel line for cellular data, and keep your home line on for texts if your bank sends codes to it.
- Turn off roaming on the home line if your carrier charges for it, and read the carrier’s terms.
- Screenshot the QR code and the plan terms, since some pages change after purchase.
Why a Store Owner Should Care About Europe Connectivity
If you run high-ticket dropshipping, a single missed supplier call or a delayed reply to a buyer asking about a $4,000 order is expensive. Trade show weeks and supplier visits are exactly when your store keeps selling while you are in a hall with weak Wi-Fi, so a reliable data plan is a business tool rather than a luxury. Many high-ticket categories have European trade fairs, and my high-ticket niches list is a good place to decide which fairs are worth the flight.
Connectivity also helps with the sourcing side. If you are following my guide on how to find suppliers for high-ticket products, a supplier visit usually means calls, messages and shared files from places with poor signal. A plan with a local number can help when a factory contact wants a call back, while a data-only plan works if everyone uses WhatsApp or email.
On the money side, ask your accountant whether a travel data plan counts as a business expense for your situation, and keep the receipt in the same place as your other store costs. If you are still setting up your entity, my guide to business formation for high-ticket dropshipping explains why keeping business and personal spending separate helps from the first day.
Logging in to Shopify, Stripe or your bank from a new foreign IP can also trigger security checks, which I cover in running a store on eSIM data. If you plan to spend months in Europe rather than days, my post on the ETIAS launch date has the border side.
Things the Pages Did Not Tell Me
- Airalo’s Europe country list, hotspot rules for that specific package, and voice or SMS terms were not on the page I loaded.
- Nomad’s 20 GB and 50 GB sale prices, voice or SMS terms, and unlimited fair-use terms were not clearly shown.
- iRoamly’s daily high-speed allowance on the unlimited plan was not stated.
- eTravelSIM’s price for each data tier and validity was not printed on the page I could load.
- Saily’s prices for phone number, text and minutes plans were not shown.
- Network partners and real-world speeds were not part of what I could verify, so I make no claim about quality.
If one of these gaps matters to your trip, the provider’s support chat or help center is the fastest way to close it, and it is worth screenshotting the answer.
Frequently Asked Questions
Which eSIM covers the most European countries?
By the providers’ own numbers, Airalo says 41 “countries and networks” but does not name them on the page I loaded. Of the lists I could read in full, Saily and Nomad show 35 each and iRoamly’s calls plan shows 35, with Holafly at 33 and eTravelSIM at 34. Lists differ on Turkey, Poland and microstates, so check yours.
Do these eSIMs work in the UK and Switzerland?
Holafly, Saily, Nomad, iRoamly and eTravelSIM all list both the UK and Switzerland. Airalo’s Europe page did not show a country list, so I cannot confirm it from the page. The European Commission says EU roaming rules do not apply to the UK after Brexit, so the UK depends on each provider’s own plan.
Is an unlimited plan really unlimited?
Not at full speed. Saily shows 5 GB a day then up to 1 Mbps, eTravelSIM 4 GB a day then 1 Mbps, Airalo’s unlimited page cites 3 GB a day at 20 Mbps, and iRoamly drops to 5 Mbps after an unstated allowance. Holafly gives no number but says speed can be reduced for up to a day.
Can I use a hotspot with a Europe eSIM?
Often, with limits. Holafly caps shareable data at 1 GB per day of plan length, Airalo says tethered data counts toward the daily allowance, and eTravelSIM does not enable hotspot on unlimited plans. Saily, Nomad and iRoamly say hotspot is supported.
Will I get a phone number for calls?
Only on some plans. iRoamly’s calls plan includes a French number and eTravelSIM’s call variants include a UK +44 number. Holafly and iRoamly’s unlimited plan are data only, and Saily describes calling add-ons without prices while an FAQ says data only. If you rely on calls, use WhatsApp or check the plan page for a number.
Related Articles
If you want more on staying connected while you run a store from the road, these are the pieces I would read next.
- Best eSIMs for Travel in 2026
- Best eSIM for International Travel in 2026
- Airalo vs Holafly: Best eSIM for Digital Nomads in 2026
- Nomad eSIM Review 2026
- How to Run an Ecommerce Business on Travel eSIM Data
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
