As of November 2026, LinkedIn lists Sales Navigator Core at US$119.99 per month or US$1,079.88 per year, and Advanced at US$159.99 per month or US$1,799.88 per year. Advanced Plus has no public price and is quoted after a demo request. Annual billing works out to about $89.99 a month for Core and $149.99 a month for Advanced, and those prices are per license. I run Ecommerce Paradise, and store owners ask me whether Sales Navigator is worth paying for once they start doing B2B outreach, supplier sourcing or wholesale deals.
This guide covers the three plans, the monthly versus annual math, what each plan includes according to LinkedIn’s comparison table, the free trial rules, how seats work, three worked cost examples and who should skip it. Where LinkedIn’s pages do not show something, such as the trial length in days, I say so. LinkedIn is not an affiliate partner of mine, so there are no affiliate links in this article.
LinkedIn Sales Navigator Pricing at a Glance (November 2026)
| Plan | Billed monthly (per license) | Billed annually (per license) | Annual price per month (my math) | LinkedIn says it is best for |
|---|---|---|---|---|
| Core | US$119.99 | US$1,079.88 | $89.99 | Individual sellers |
| Advanced | US$159.99 | US$1,799.88 | $149.99 | Sales teams |
| Advanced Plus | Custom quote | Custom quote | Not published | Sales teams using a listed CRM |
Source: the prices come from the LinkedIn Sales Navigator compare plans page, which stamps its pricing answer as updated on September 27, 2026. LinkedIn words the Core and Advanced prices as per license and “starts at,” says they are estimates that may exclude VAT, GST or promotional discounts, and says they are subject to change. I read the US dollar figures on the page itself, and the page also lists Australian dollar, Canadian dollar, euro and pound prices. Check your own checkout screen before you budget.
What Sales Navigator Is and Who Pays for It
Sales Navigator is LinkedIn’s paid tool for sellers. It sits on top of the regular LinkedIn network and adds lead and account search, saved lists, alerts and outreach features. It is separate from LinkedIn Premium and from LinkedIn’s own free profile, and it has its own plans and its own billing.
LinkedIn describes the audience as B2B sellers. The compare page says the tool is for individual sellers on Core and for sales teams on Advanced and Advanced Plus. That matters for a store owner because most consumer stores sell to shoppers on Google, Meta or marketplaces, and those shoppers do not appear in a B2B lead search. If you sell to businesses, buy in bulk, negotiate with manufacturers or run a wholesale side of the store, the tool starts to make sense. If you are new to this model, start with my explainer on what high-ticket dropshipping is. I cover the sourcing side in my guide on how to find suppliers for high-ticket dropshipping.
The cost is a business expense, so it should run through a business account. If you have not separated your store from your personal finances yet, my guide to business formation for high-ticket dropshipping explains how an LLC and a business bank account keep software subscriptions like this one clean.
Monthly vs Annual Billing: The Math
LinkedIn’s page says annual billing saves 25 percent on Core and 6 percent on Advanced. I rechecked both numbers with the listed prices.
- Core: 12 months at $119.99 is $1,439.88. The annual price is $1,079.88. The difference is $360, which is about 25 percent.
- Advanced: 12 months at $159.99 is $1,919.88. The annual price is $1,799.88. The difference is $120, which is 6.25 percent, and LinkedIn rounds that to 6 percent.
The gap between the two plans is also worth seeing. On annual billing, Advanced costs $720 more per license per year than Core ($1,799.88 minus $1,079.88), which is $60 a month. On monthly billing the difference is only $40 a month ($159.99 minus $119.99). In other words, the annual discount on Core is deep, while the annual discount on Advanced is thin.
The Break-Even Point for Paying Yearly
You can estimate how long you must keep the tool for the annual plan to win. Divide the annual price by the monthly price.
- Core: $1,079.88 divided by $119.99 is 9.0 months. If you will use it for more than nine months, annual is cheaper.
- Advanced: $1,799.88 divided by $159.99 is 11.25 months. Annual wins only if you will use it for nearly a full year.
LinkedIn’s cancellation answer adds a practical detail. For annual plans, cancellation takes effect at the end of the paid year, and for monthly plans it takes effect at the end of the current month. The page I loaded does not describe refunds, so I would not assume a mid-term refund exists.
What Each Plan Includes
LinkedIn’s comparison table marks each feature with a check in the plan column. I read the table structure directly, so the table below reflects which columns carry a check mark. LinkedIn’s own plan descriptions are short, so treat my table as a summary and confirm details on the live page.
| Feature (as LinkedIn names it) | Core | Advanced | Advanced Plus |
|---|---|---|---|
| 50+ advanced search filters | Yes | Yes | Yes |
| Account IQ and Lead IQ | Yes | Yes | Yes |
| InMail | 50 per month | 50 per month | 50 per month |
| Relationship Explorer | Yes | Yes | Yes |
| Relationship Map | Yes | Yes | Yes |
| Alerts | Yes | Yes | Yes |
| Message Assist | Yes | Yes | Yes |
| Team seat management and centralized billing | No | Yes | Yes |
| Buyer Intent | No | Yes | Yes |
| TeamLink | No | Yes | Yes |
| Smart Links | No | Yes | Yes |
| Team reporting | No | Yes | Yes, with custom ROI reporting |
| Manage your book of business | No | CSV upload | CSV upload and CRM import |
| Dedicated account team and tailored training | No | Yes, if purchased through a sales representative | Yes |
| Advanced CRM integrations | No | No | Yes |
| Lead and contact creation in your CRM | No | No | Yes |
| Sales Navigator for Microsoft Teams | No | No | Yes |
| CRM embedded experiences and profiles | No | No | Yes |
One caution on sources. LinkedIn’s main Sales Navigator product page describes Lead IQ, Account IQ and Buyer Intent in a way that does not line up perfectly with the compare table, since one section lists them for Advanced and Advanced Plus and another lists some of them across all three. I used the compare table because it is the page built for plan-by-plan checking, but if a specific feature decides your purchase, confirm it before you pay.
Core: The Solo Seller Plan
Core is the entry plan at $119.99 a month or $1,079.88 a year. LinkedIn positions it for individual sellers who want to find high-quality leads and build client relationships. On the compare page, Core gets the 50-plus search filters, Account IQ and Lead IQ, 50 InMail messages per month, Relationship Explorer, Relationship Map, Alerts and Message Assist.
What Core does not show a check mark for is just as important. There is no team seat management, no Buyer Intent, no TeamLink, no Smart Links, no team reporting and no book-of-business upload. For one person doing their own outreach, that list is mostly team features, so the gap may not matter. If you are a solo store owner reaching out to a few dozen wholesale buyers, Core covers the search and alert tools you would use daily.
Advanced: The Team Plan
Advanced costs $159.99 a month or $1,799.88 a year per license. LinkedIn describes it as the plan for sales teams that need AI-powered lead and account research, actionable insights and collaboration tools. The additions over Core are team seat management with centralized billing, Buyer Intent, TeamLink, Smart Links, team reporting, CSV upload for your book of business and tailored training when bought through a sales representative.
LinkedIn says Buyer Intent shows when buyers show interest in your company, and its main product page says TeamLink reveals warm paths into target accounts through your sales team’s network. Those two features are the ones I would weigh most when deciding whether the extra $60 a month on annual billing is worth it. If you are the only seller, TeamLink has little to work with because it depends on other people’s networks. Buyer Intent is only useful if your company has enough profile and page activity on LinkedIn to generate signals, and LinkedIn’s pages do not say how much activity that takes.
Advanced Plus: Custom Pricing for Teams With a CRM
Advanced Plus has no public price. LinkedIn says pricing depends on your team’s size, the CRM integration and onboarding and training needs, and you request a demo to get a quote. The plan is for sales teams using one of the CRMs on LinkedIn’s partner list, which includes Salesforce, HubSpot, Microsoft Dynamics and Oracle, plus more.
The extras over Advanced are the CRM features: advanced CRM integrations with real-time sync, lead and contact creation in the CRM, CRM embedded experiences and profiles, CSV upload plus CRM import for your book of business, and Sales Navigator inside Microsoft Teams. You can see the full partner list on LinkedIn’s sales integrations page. I cannot give you a dollar figure for this plan, and anyone who quotes you a price for it without a LinkedIn quote is guessing.
The Free Trial: What LinkedIn Says
LinkedIn offers a free trial on Core and Advanced. The pages I could load do not state the trial length in days, so I am not going to put a number on it. The sign-up flow inside your LinkedIn account is where the current length is shown, and I did not log in or start a trial while researching this guide.
What the compare page does say is useful for planning:
- Trials are available to LinkedIn members who are not on any paid LinkedIn subscription, including Premium and Sales Navigator, and who have not used a LinkedIn free trial in the past 365 days.
- Trial availability and features may vary by plan and region.
- LinkedIn asks for payment information to start the trial, and a reminder email goes out seven days before the trial expires.
- If you cancel, annual plans end at the end of the paid year and monthly plans end at the end of the current month.
Because a card is required, put a reminder on your calendar the day you start. Use the trial to test the exact searches you plan to run, such as buyers at companies in your niche or procurement contacts at brands you want to resell. Write down how many useful leads you found in the first week, because that number tells you whether a $1,079.88 annual commitment is reasonable.
Seats and Licenses
Sales Navigator is priced per license, so the bill scales with the number of people who use it. LinkedIn’s help text says you can start a trial or purchase up to five Advanced licenses online from a desktop, or buy a single license through the mobile app. A Full Admin can then assign licenses through the LinkedIn Admin Center.
For Advanced Plus, you contact LinkedIn sales to buy licenses, and then a Full Admin manages assignments the same way. The page does not state a minimum seat count for Advanced Plus, and it does not state a seat limit for Core, so ask sales if that decides your purchase.
Worked Cost Examples
These examples use the listed prices from the table above. They are illustrations of the arithmetic, not predictions of what you will earn, and taxes and promotions are not included.
Example 1: One Store Owner on Core, Billed Annually
One license at $1,079.88 a year is $89.99 a month. If your average gross profit per B2B sale is $400, you need $1,079.88 divided by $400, which is 2.7, so three extra sales over the year cover the subscription. If your gross profit per sale is $150, you need 7.2, so eight sales. The point is that the tool pays for itself only if you actually convert leads, and the subscription does nothing without follow-up.
Example 2: Three Sellers on Advanced, Billed Annually
Three licenses at $1,799.88 are $5,399.64 a year, or $449.97 a month. The same three on monthly billing would be 3 times $159.99 times 12, which is $5,759.64. Annual saves $360 across the team, since the Advanced discount is $120 per seat.
Example 3: Five Sellers on Advanced, Monthly vs Annual
Five licenses billed annually are $8,999.40 a year. Billed monthly, five licenses cost 5 times $159.99 times 12, which is $9,599.40. The annual saving is $600. That is the largest size you can buy online, because LinkedIn’s help text caps online Advanced purchases at five licenses, so a bigger team would speak to sales.
| Scenario | Billed monthly (12 months) | Billed annually | Annual saving |
|---|---|---|---|
| 1 Core license | $1,439.88 | $1,079.88 | $360.00 |
| 1 Advanced license | $1,919.88 | $1,799.88 | $120.00 |
| 3 Advanced licenses | $5,759.64 | $5,399.64 | $360.00 |
| 5 Advanced licenses | $9,599.40 | $8,999.40 | $600.00 |
Costs That Sit Outside the Sticker Price
The subscription is only part of the cost of using Sales Navigator well. LinkedIn says the listed prices may exclude VAT, GST or promotional discounts, so your tax and local currency can change the total. Beyond that, there are three costs I would plan for.
- Your time. A search tool does not write messages, send follow-ups or run calls. If you do not have a few hours a week to spend on outreach, the subscription will sit unused.
- A CRM or a spreadsheet to track conversations. Advanced Plus connects to listed CRMs, but Core and Advanced do not show the advanced CRM integration check marks, so you may keep your records elsewhere. I compare CRM costs in my Zoho CRM pricing guide and my roundup of the best free CRM options.
- Email tools, if you pair LinkedIn research with cold email. That is a separate subscription, and email rules apply to it.
Email Rules If You Pair It With Cold Outreach
Many sellers find a contact on LinkedIn and then email them. If you do, the federal CAN-SPAM rules apply to commercial email. The FTC’s compliance guide says the law makes no exception for business-to-business email, requires accurate header information and honest subject lines, requires a valid postal address and a clear opt-out method, and says you must honor opt-out requests within 10 business days. The FTC page lists penalties of up to $53,088 per violating email and notes that the figure is adjusted for inflation, so the current amount may differ.
The same guide notes that hiring another company to send your email does not transfer your legal responsibility. You can read the full requirements in the FTC CAN-SPAM compliance guide. This is general information and not legal advice, and a lawyer can tell you how the rules apply to your messages.
On the tax side, I am not a CPA. The IRS page for Publication 535 says that publication on business expenses was discontinued, with the last revision for 2022, and points readers to other IRS publications on deducting business expenses, including Publication 334, the Tax Guide for Small Business. You can see that on the IRS Publication 535 page. Ask your accountant whether a subscription like this is deductible for your business.
Who Should Buy Sales Navigator
Here is my opinion, based on the plans as LinkedIn describes them. It is not a ranking of what is best for everyone.
- Buy Core if you are a solo seller with a defined B2B target, such as wholesale buyers or distributors, and you will message them every week. Pay annually only if you are confident you will use it past the nine-month break-even.
- Consider Advanced if you have two or more sellers who need shared billing, team reporting or TeamLink, or if Buyer Intent is central to your plan.
- Ask for an Advanced Plus quote if your team already lives inside a listed CRM and wants lead sync without manual entry.
- Skip it if your store sells to consumers through search and ads. Your money is better spent on traffic, product pages and suppliers, which is why my guide to the high-ticket niches list starts with demand, not with outreach tools.
Alternatives to Consider
If you want contact data and outreach without the LinkedIn subscription, there are other approaches, and each has trade-offs. My Lusha review looks at a B2B contact data tool. My Instantly vs Apollo comparison covers sending-first versus data-first outreach platforms.
If your goal is to automate LinkedIn activity itself, read my Salesflow pricing guide before you commit, and check the terms of any tool you connect to your account. The cheapest alternative is also the plainest one: a free LinkedIn profile, a short list of target companies and a spreadsheet. If a test like that produces replies, a paid tool becomes easier to justify.
How to Keep the Bill Low
- Start with the free trial and write down the searches you will run on day one, so you can judge the tool on real results.
- Choose Core unless you can name the Advanced feature you will use this month.
- Choose annual billing only after the trial proves the tool fits, and only if you will pass the break-even point.
- Check the price on your own screen, because LinkedIn says prices are estimates and can change.
- Cancel before the term renews if you are not using it, keeping in mind that cancellation takes effect at the end of the paid period.
What I Could Not Verify
I want to be clear about the limits of this guide. The trial length in days is not shown on the pages I loaded. The number of seats allowed on Core and the minimum seat count for Advanced Plus are not shown. The depth of each AI feature, such as how Account IQ and Lead IQ work, is described only in marketing terms. Advanced Plus pricing is not public. Check the live compare plans page and the checkout screen for the numbers that apply to you.
This article is general information and not financial, tax or legal advice. Prices and terms change, so check LinkedIn before you buy.
Frequently Asked Questions
How much does LinkedIn Sales Navigator cost?
As of November 2026, LinkedIn lists Core at US$119.99 per month or US$1,079.88 per year, and Advanced at US$159.99 per month or US$1,799.88 per year, both per license. Advanced Plus is custom priced after a demo request. LinkedIn says prices may exclude taxes and promotions.
Does Sales Navigator have a free trial?
Yes, LinkedIn offers a free trial of Core and Advanced to members who are not on a paid LinkedIn subscription and have not used a trial in the past 365 days. A payment method is required, and LinkedIn emails a reminder seven days before the trial expires. The pages I loaded do not state the length in days.
Is the annual plan worth it?
Annual billing saves 25 percent on Core and about 6 percent on Advanced, according to LinkedIn and my arithmetic. Core breaks even against monthly billing at 9 months and Advanced at about 11.25 months, so annual only wins if you will keep using the tool that long.
What is the difference between Core and Advanced?
Both include 50-plus search filters, Account IQ and Lead IQ, and 50 InMail messages per month. Advanced adds team seat management, Buyer Intent, TeamLink, Smart Links, team reporting and CSV upload of your book of business, based on LinkedIn’s comparison table.
Can I buy multiple licenses?
For Advanced, LinkedIn says you can start a trial or buy up to five licenses online from a desktop, and a Full Admin assigns them in the LinkedIn Admin Center. For Advanced Plus you contact LinkedIn sales. The pages do not state a seat limit for Core.
Related Articles
If you are comparing sales and outreach tools for your store, these guides go deeper on the details.
- Salesflow Pricing 2026: Every Plan Explained and Which One to Pick
- Lusha Review 2026: B2B Contact Data and Sales Intelligence for Finding Decision-Makers Fast
- Zoho CRM Pricing 2026: Free to Ultimate, Per-User Cost
- Instantly vs Apollo in 2026: Sending-First vs Data-First Cold Outreach Platforms
- Best Cloud-Based CRM Software 2026: 7 Options Compared by Price
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
