Why Cleaning Your Email List Is One of the Best Things You Can Do for Your Store I know this sounds counterintuitive, but one of the smartest things you can do for your e-commerce email marketing is to delete subscribers. Not all of them, obviously, but the ones who haven’t opened or clicked an email […]
Why Transactional Emails Are the Most Important Emails Your Store Sends Here’s something that surprises a lot of e-commerce store owners when I tell them: your transactional emails are probably the most opened, most read, and most trusted emails your store will ever send. We’re talking about order confirmations, shipping notifications, delivery updates, and account-related
Why Most E-Commerce Sales Emails Fail and What to Do Instead Let me be real with you for a second. Most e-commerce sales emails are terrible. They’re generic, they’re boring, and they end up in the trash faster than you can say “unsubscribe.” I’ve been running e-commerce stores for over 15 years, and I’ve sent
Why Lead Magnets Are the Fastest Way to Grow Your E-Commerce Email List If you’re running an e-commerce store and your email list is growing slowly, there’s a really good chance you’re missing one critical piece of the puzzle: a solid lead magnet. I’ve been in the e-commerce game for over 15 years now, and
Why E-Commerce Store Owners Need to Switch Email Platforms (And Why It Feels Scary) Switching email platforms is one of those tasks that every e-commerce store owner dreads. You have your automations set up, your templates designed, your subscribers organized, and the thought of moving all of that to a new platform feels overwhelming. But
Why Winback Emails Are One of the Highest ROI Campaigns You Can Run Every e-commerce store has them: customers who bought once and then disappeared. Maybe they found a competitor, maybe they forgot about you, or maybe they just did not need anything else at the time. Whatever the reason, those lapsed customers represent a
Why Post-Purchase Emails Are the Most Underrated Revenue Driver in E-Commerce Most e-commerce store owners focus all their email marketing energy on getting new customers to buy. Welcome series, abandoned cart emails, promotional campaigns. All of that is important. But the real money in e-commerce comes from repeat customers, and your post-purchase email sequence is
Why A/B Testing Is the Fastest Way to Improve Your Email Marketing Results Most e-commerce store owners set up their email campaigns and automations based on gut feeling, send them out, and hope for the best. That approach leaves a lot of money on the table. A/B testing (also called split testing) takes the guesswork
Why Email Popups Are Still the Best Way to Grow Your E-Commerce Email List Email popups get a bad reputation because so many stores do them poorly. But when done right, popups are by far the most effective way to capture email addresses from your store visitors. I have been building high-ticket dropshipping stores for
Why Omnisend Is a Top Choice for Shopify Email and SMS Marketing Omnisend is one of the best email marketing platforms for Shopify store owners, especially if you want to combine email and SMS marketing in one unified platform. I have been building and managing high-ticket dropshipping stores for over 15 years, and Omnisend is
