Why E-Commerce Store Owners Need to Switch Email Platforms (And Why It Feels Scary) Switching email platforms is one of those tasks that every e-commerce store owner dreads. You have your automations set up, your templates designed, your subscribers organized, and the thought of moving all of that to a new platform feels overwhelming. But […]
Why Winback Emails Are One of the Highest ROI Campaigns You Can Run Every e-commerce store has them: customers who bought once and then disappeared. Maybe they found a competitor, maybe they forgot about you, or maybe they just did not need anything else at the time. Whatever the reason, those lapsed customers represent a
Why Post-Purchase Emails Are the Most Underrated Revenue Driver in E-Commerce Most e-commerce store owners focus all their email marketing energy on getting new customers to buy. Welcome series, abandoned cart emails, promotional campaigns. All of that is important. But the real money in e-commerce comes from repeat customers, and your post-purchase email sequence is
Why A/B Testing Is the Fastest Way to Improve Your Email Marketing Results Most e-commerce store owners set up their email campaigns and automations based on gut feeling, send them out, and hope for the best. That approach leaves a lot of money on the table. A/B testing (also called split testing) takes the guesswork
Why Email Popups Are Still the Best Way to Grow Your E-Commerce Email List Email popups get a bad reputation because so many stores do them poorly. But when done right, popups are by far the most effective way to capture email addresses from your store visitors. I have been building high-ticket dropshipping stores for
Why Omnisend Is a Top Choice for Shopify Email and SMS Marketing Omnisend is one of the best email marketing platforms for Shopify store owners, especially if you want to combine email and SMS marketing in one unified platform. I have been building and managing high-ticket dropshipping stores for over 15 years, and Omnisend is
Why Klaviyo Is the Best Email Marketing Platform for Shopify Stores Klaviyo is hands down the best email marketing platform for Shopify store owners, and it is the platform I recommend to almost every single one of my clients. I have been building high-ticket dropshipping stores for over 15 years, and Klaviyo has been my
Why Your Email Subject Line Is the Most Important Line of Copy You Will Ever Write Your email subject line is the gatekeeper to everything else in your email marketing. It does not matter how incredible your email content is, how amazing your offer is, or how beautiful your design looks if nobody opens the
Why Email Segmentation Is the Difference Between Mediocre and Exceptional Results If you are sending the same email to every single person on your list, you are leaving a massive amount of money on the table. Email segmentation is the practice of dividing your subscriber list into smaller groups based on shared characteristics, behaviors, or
Why Email Deliverability Should Be Your Top Priority as an E-Commerce Store Owner Here is a hard truth that most e-commerce store owners do not want to hear: it does not matter how amazing your email campaigns are if they never reach your customers’ inboxes. Email deliverability is the foundation that everything else in your
