Affiliate disclosure: some links in this article are affiliate links and I may earn a commission at no cost to you. It does not change what I found or what I recommend.
If you’ve been running Google Shopping ads for your high-ticket store for more than a few months, you already know the feeling. You check your search terms report and half the clicks came from mobile apps you’ve never heard of, IP addresses that hit your site eleven times in a day, or search terms so far off from what you sell that you wonder if Google is even trying anymore. That’s wasted ad spend, and it adds up fast when your average order value is in the thousands.
Eliminate Wasted Spend is a company built specifically around that problem. I dug into what they actually do, who runs the company, what it costs, and what’s honest versus what’s marketing spin. This is not a sponsored puff piece. I found real strengths and real gaps, and I’m going to lay out both so you can decide if joining their waitlist is worth your time. If you’re new to Ecommerce Paradise, welcome. If you’re also new to the high-ticket dropshipping model in general, the short version is that paid traffic is usually your biggest line item after cost of goods, so getting it right (or paying someone competent to get it right) matters more here than it does for a five dollar t-shirt store.
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What Eliminate Wasted Spend Actually Is
Here’s the thing you need to understand before anything else: Eliminate Wasted Spend is not software you sign up for and self-serve. It is a small, family-run Google Ads management agency out of East Tennessee. A human team logs into your actual Google Ads account and makes changes. They also give you a client dashboard to watch what they’re doing and how much they’re saving you, but the dashboard is a reporting layer on top of human work, not a piece of software you operate yourself.
That distinction matters because a lot of “click fraud protection” tools on the market are exactly that: software. You install a script, it auto-excludes bad IPs, and you never talk to a person. Eliminate Wasted Spend is the opposite model. You’re hiring a team to actively manage your account, with click fraud detection as one piece of a broader Google Ads management service, not the whole product.
The company is led by two managing partners, Craig Belcher and Emillie Eidson, plus a paid search specialist named Elizabeth Belcher. All three have public LinkedIn profiles you can look up yourself, which is more transparency than most agencies in this space offer. Craig has been doing marketing strategy work since 1997 and has founded two prior businesses. Emillie handles Google Ads strategy day to day. Some of their client relationships reportedly go back 15 to 17 years, which tells you this isn’t a fly-by-night operation that popped up to catch a trend.
Who Eliminate Wasted Spend Is Actually For
Based on their case studies and public pricing floor, this service fits businesses spending somewhere between $500 a month and $50,000-plus a month on Google Ads. That’s a wide range, and it roughly tracks with the kind of spend a high-ticket niche store hits once it’s past the startup phase and running real Shopping campaigns.
The industries they’ve published case studies for include healthcare, legal, restaurants, B2B and waste management, retail, acoustics and audio equipment, jewelry, staircase manufacturing, and environmental services. That’s a broad spread of niches, which tells me their process is more about disciplined account hygiene than deep vertical specialization in any one category. They also do white-label management for marketing agencies who want to offer PPC management to their own clients without building an in-house team, and that’s a detail worth knowing if you’re running an agency yourself rather than a single store.
If you’re still deciding what to sell before you even get to the ads conversation, that’s a different problem than this article solves. Go build your product list first, get your LLC and business formation squared away, and come back to Google Ads management once you actually have consistent spend to protect.
How the Core Process Works
The actual mechanics of what Eliminate Wasted Spend does break down into a handful of specific moves, and none of them are exotic. What makes them useful is that most store owners never get around to doing all of these consistently on their own.
Click fraud detection and real-time blocking sits at the center. They monitor invalid traffic (bot clicks, competitor clicks, click farms) and block it before it eats your budget, then send you a monthly report quantifying exactly how many dollars they caught and saved. Mobile app placement exclusion is the second big one. If you’ve ever dug through your Google Ads placement report, you’ve probably seen your Shopping or Display budget getting burned on junk mobile game apps. Cutting those out is one of the highest-leverage, lowest-effort wins in the whole account.
They also run audience targeting refinement, and maintain a negative keyword library with more than 1,500 entries they apply across accounts to stop irrelevant search terms from triggering your ads in the first place. On top of that there’s budget automation to prevent overspend, and ongoing performance monitoring through a client dashboard built on Outseta. The primary focus is Google Ads, though at least one published case study shows them also managing Microsoft Ads and Facebook Ads for a client.
Internally, the team uses Optmyzr, a well-known and legitimate PPC automation platform, to run rule-engine automations and track budgets across client accounts. That’s actually one of the more convincing legitimacy signals in this whole review, and I’ll get into why in the next section. If you want to see exactly how paying a team to run that platform for you stacks up against running it yourself, I put together a full Eliminate Wasted Spend vs Optmyzr comparison.
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1,500+ negative keywords, mobile app exclusions, and click fraud blocking, applied by humans who’ve been doing this since 1997.
Pricing and the Waitlist Reality
Let’s talk numbers honestly, because this is where a lot of agency websites get vague on purpose. Full management starts at $250 a month, and pricing goes up from there based on your account size and how much work is involved. There’s no published tier menu beyond that floor. Everything past $250 a month is custom quoted after they look at your account.
I broke down the full cost structure, including the math on when that fee actually pays for itself, in a dedicated Eliminate Wasted Spend pricing guide.
There’s also no free trial, and the site explicitly says that’s “due to the nature of the services offered.” That makes sense to me. A software tool can give you a trial because turning it off costs nothing. An agency that’s going to spend real human hours auditing your account, building out negative keyword lists, and restructuring your placement exclusions can’t really give that away for free without eating a loss on every trial signup.
Here’s the part you need to know before you get excited: Full Management is currently waitlist-only. You don’t sign up and pay today. You join a waitlist and get contacted when a slot opens, and the site says spots open up on a roughly monthly basis. There’s no stated contract length, and the site advertises “no contracts, cancel anytime” once you are in, but getting in is the bottleneck right now, not staying in.
If you don’t want to wait, there’s a free ROI calculator on their site that estimates how much you might be losing to waste before you commit to anything, and there’s a genuinely free DIY resource section with monthly-updated educational content. Neither of those requires a wait.
The Legitimacy Signals I Could Actually Verify
I don’t take agency claims at face value, so here’s what I checked independently rather than just repeating what’s on their homepage.
First, the Google Premier Partner badge is real. I verified it directly on Google’s own Partners directory, not just on Eliminate Wasted Spend’s site (their listed partner ID resolves to an active, current agency profile). Google doesn’t hand this status out for free. Agencies have to hit spend and certification thresholds and keep client accounts performing to standard, and Google can pull the badge if performance slips. Seeing it live on Google’s own site rather than just as a logo on the agency’s homepage is a meaningfully different level of proof.
Second, there’s an independently published case study from Optmyzr, a separate and established company in the PPC automation space. Optmyzr wrote up Eliminate Wasted Spend’s own use of their platform, and the numbers are specific: a 50% reduction in account management time and roughly $6,000 saved on irrelevant ad placements, caught through Optmyzr’s rule-engine automations. You can read the case study directly on Optmyzr’s site. Because Optmyzr is a separate company publishing about its own customer, this is corroborated in a way that a testimonial on the agency’s own homepage simply isn’t.
Third, the team is real and named. Craig Belcher, Emillie Eidson, and Elizabeth Belcher all have LinkedIn profiles you can look up and verify yourself, with work history that lines up with what the company claims. That’s a low bar, honestly, but you’d be surprised how many agency sites hide behind stock photos and first-name-only “team members” who don’t check out.
Fourth, the site is actively maintained. There’s blog activity through at least mid-2026, an active SSL certificate, and no signs of the abandoned-website red flags that plague a lot of small agencies once they stop actively selling.
The Honest Gaps You Should Know About
Now for the part most reviews skip, and the part I think actually makes this review more useful, not less.
There are zero reviews for this company on G2, Capterra, or Trustpilot. Not a low rating, not a mixed rating. Zero. I’m not going to invent a star rating or imply one exists, because none does. For a company that’s apparently been operating with some client relationships going back 15-plus years, the absence of third-party review presence is a real gap, and it’s worth sitting with before you commit money.
Second, outside of the Optmyzr case study, every other testimonial and result number on their own site is self-reported. That doesn’t mean they’re fabricated, but it does mean you’re taking the agency’s word for it on those specific numbers, the same way you would with any company marketing its own results. The Optmyzr case study is the one number in this whole review I’d put real weight behind, because a separate company vouched for it.
Third, as covered above, you can’t actually buy the core service today. You join a waitlist. If you need Google Ads cleaned up this week, that’s a real limitation, not a minor inconvenience.
Pros and Cons
| Pros | Cons |
|---|---|
| Verified Google Premier Partner status, checkable on Google’s own site | Full Management is waitlist-only, not available to buy today |
| Independently corroborated results via a separate company’s case study | Zero reviews on G2, Capterra, or Trustpilot |
| Real named team with verifiable LinkedIn history | Most other testimonials are self-reported, unverified numbers |
| Transparent, low $250/month entry price point | No published tier menu past the floor price |
| Free ROI calculator with no signup wall | No free trial for the paid management service |
| Uses Optmyzr internally, a legitimate, well-known automation platform | No stated minimum contract length disclosed upfront |
Who Should Join the Waitlist vs. Who Should Look Elsewhere
Join the waitlist if you’re spending at least a few hundred dollars a month on Google Ads, you don’t have the time or expertise to run negative keyword hygiene and placement exclusions yourself, and you’re comfortable waiting for a slot to open while you use the free tools in the meantime. This is also a solid fit if you run a marketing agency and want white-label PPC management you can resell without hiring your own team.
Look at a self-serve alternative instead if you want protection running on your account today, not next month. I put together a full breakdown of self-serve click fraud protection tools you can start using right now, including a few that also plug into the same Optmyzr automation platform Eliminate Wasted Spend uses internally, if you’d rather run your own optimization instead of outsourcing the account entirely.
And if you’re still earlier in the process (no suppliers locked in, no consistent ad spend yet), an agency like this isn’t the bottleneck. Get your store’s fundamentals dialed in first.
My Verdict
Eliminate Wasted Spend reads as a legitimate, small, bootstrapped agency doing real work for real clients. I found genuine legitimacy signals I could verify independently, particularly the Google Partner status and the Optmyzr case study, and that’s rare enough in this space that it’s worth calling out. The honesty gaps (waitlist-only access, zero third-party reviews, mostly self-reported numbers) are real, but they’re the kind of gaps a young, family-run agency has rather than red flags suggesting the business isn’t what it claims to be.
If you can stomach the wait and you value having an actual human team accountable for your account instead of a self-serve dashboard, I’d put your name on the list and run the free calculator while you wait. If you need something working today, go the self-serve route and revisit this once a slot opens up.
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Frequently Asked Questions
Is Eliminate Wasted Spend software or a service?
It’s a service. A human team manages changes inside your actual Google Ads account and gives you a reporting dashboard, it isn’t a self-serve tool you install and run yourself.
How much does Eliminate Wasted Spend cost?
Full Management starts at $250 a month, with the exact price custom quoted based on your account size and spend once you’re off the waitlist.
Can I sign up today?
Not for the paid management service. It’s currently waitlist-only, with the site saying new spots open up roughly monthly. You can use the free ROI calculator and DIY resources without waiting.
Are the results on their website verified?
Most testimonials are self-reported by the agency. The one exception is the case study published independently by Optmyzr, citing a 50% reduction in management time and about $6,000 saved on irrelevant placements.
Are there reviews on G2, Capterra, or Trustpilot?
No. As of this review there are zero listed reviews on any of those three platforms. That’s worth weighing before you commit.
What if I don’t want to wait for a slot?
Run the free ROI calculator on their site to see your numbers, or check out my list of self-serve click fraud protection tools you can start using today without a waitlist.
If you’re building out the paid traffic side of a high-ticket store and you want a community of people doing the same thing to bounce questions off, my Ecommerce Paradise Academy on Skool is free for 7 days, then $9/mo or $49/yr, and it’s where I answer questions like this directly.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Best Eliminate Wasted Spend Alternatives: 6 Self-Serve Click Fraud Tools You Can Start Today
- Eliminate Wasted Spend Pricing 2026: What Full Management Actually Costs
- Eliminate Wasted Spend vs Optmyzr: Managed Service or DIY Automation?
- Best Google Ads Agencies 2026: Drive Revenue With Expert PPC Management
- Why High Ticket Google Ads Need a Complete Conversion System
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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