My rating for Kajabi is 7.5 out of 10: it is the most complete all-in-one platform for selling courses, coaching, communities and digital products, but it is priced for people who already have an audience and revenue. As of November 2026, the pricing page I loaded shows three plans, Basic at $179 a month ($143 a month billed annually), Growth at $249 ($199 annually) and Pro at $499 ($399 annually), with a 14-day free trial and a 30-day money-back guarantee.
I run education and done-for-you services at Ecommerce Paradise, so I look at tools like this from the angle of a seller deciding whether to package what they know into a paid product. I have not run my own programs on Kajabi, so this review is built from Kajabi’s published plan limits, feature pages and fee rules, plus my own judgment, not from a personal stress test.
Disclosure: some links below are affiliate links, which means I may earn a commission at no extra cost to you.
Sell Your Course, Coaching and Community From One Login
Kajabi lists a 14-day free trial and a 30-day money-back guarantee on every plan, so you can build your first offer before you pay for a full month.
Kajabi Review at a Glance
Here is the short version before the detail. Kajabi bundles courses, coaching, communities, email, funnels, a website builder, checkout and analytics, and it charges one monthly price for the lot. The tradeoff is that the price is high compared with single-purpose tools, and the lowest plan caps you at 5 products and 2,500 contacts.
| Item | Basic | Growth | Pro |
|---|---|---|---|
| Monthly billing | $179 | $249 | $499 |
| Annual billing (per month) | $143 ($1,716 a year) | $199 ($2,388 a year) | $399 ($4,788 a year) |
| Contacts included | 2,500 | 25,000 | 100,000 |
| Products you can sell | 5 | 50 | Unlimited |
| Admin users | 2 | 11 | 26 |
| Websites and communities | 1 and 1 | 1 and 1 | 3 and 3 |
| US card processing with Kajabi Payments | 2.9% + 30¢ | 2.8% + 30¢ | 2.7% + 30¢ |
| Fee for an outside processor | 2% | 1% | 0.5% |
| AI credits per month | 0 | 500 | 1,000 |
All figures come from Kajabi’s own pricing page in its US dollar view as of November 2026. If you want every line item and renewal detail on its own, I keep a separate breakdown in my Kajabi pricing guide.
What Kajabi Is (and What It Is Not)
Kajabi calls itself the operating system for human expertise. In plain terms, it is software for people who sell what they know: courses, coaching, memberships, communities, newsletters, podcasts and digital downloads, all behind one checkout.
It is not a physical product store. The product types on its site are all knowledge and digital formats, so if you sell physical goods, a store platform like Shopify is the better home for the catalog. You could use both, with the store handling inventory and Kajabi handling the education layer.
Kajabi’s homepage claims more than $12 billion earned by creators, more than 100,000 businesses built and more than 75 million customers served. Those are the company’s own marketing numbers, I could not check them independently, and they say nothing about what a typical new seller earns.
My Rating: 7.5 out of 10
This is my own scoring, based on the published specs and pricing rather than hands-on testing. I weight value at low revenue heavily, because that is where most new sellers get hurt.
| Category | Score | Why |
|---|---|---|
| Feature breadth | 9 / 10 | Courses, coaching, community, email, funnels, website, payments and analytics are all included on every plan. |
| Value at low volume | 6 / 10 | $143 a month on annual billing is steep before you have sales, and Basic caps you at 5 products. |
| Fee transparency | 8 / 10 | Kajabi says it takes no revenue share, and the card rates are on the pricing page. |
| Room to grow | 8 / 10 | Contacts, products and admin seats scale up sharply from Basic to Pro. |
| Overall | 7.5 / 10 | Excellent if you will use most of the bundle, expensive if you only need a course host. |
Pros and Cons
| Pros | Cons |
|---|---|
| Courses, coaching, communities, email and funnels in one system | Higher entry price than single-purpose tools |
| Unlimited email sends, landing pages and funnels on every plan | Basic allows only 5 products and 2,500 contacts |
| No platform revenue share, per Kajabi’s pricing FAQ | Card fees of 2.7% to 2.9% plus 30¢ still apply, and an outside-processor fee applies on top |
| Built-in live video for coaching, up to 200 participants in one room | Coaching is not available inside the Kajabi mobile app |
| 14-day trial and a 30-day money-back guarantee | Courses are not SCORM compliant, per Kajabi |
| Cofounder AI assistant included on every plan | Basic shows “Powered by Kajabi” branding, and API access and code editing are Pro only |
Kajabi Plans and Pricing in Detail
The pricing page I loaded shows three plans: Basic, Growth and Pro. I did not see a free plan or a separate entry-level tier on the page, so the cheapest way in is Basic at $179 a month, or $143 a month if you pay $1,716 up front for the year.
Monthly vs Annual
The annual toggle is labeled as a 20% saving. The page lists the yearly savings as $432 on Basic, $600 on Growth and $1,200 on Pro, and I re-checked the arithmetic: 12 months of Basic at $179 is $2,148, minus $1,716, is $432. You can switch between monthly and annual, upgrade or downgrade at any time, and every plan carries the 30-day money-back guarantee.
Free Trial and Promotions
The pricing page says 14 days free, followed by a 30-day money-back guarantee. Kajabi’s homepage also shows a banner offering 50% off for 6 months, marked limited time, plus a sign-up block that says “30-Day Trial.” The sign-up block’s 30-day wording does not match the pricing page, and the banner’s conditions were not shown on the pages I could load.
My advice is to treat the pricing page as the baseline and check what the checkout screen actually shows before you enter a card. I am not listing any discount code, because I did not find one on Kajabi’s official pages.
Contacts, Products and Admin Seats
The limits are where Kajabi plans really differ. Basic includes 2,500 contacts, 5 products and 2 admin users. Growth jumps to 25,000 contacts, 50 products and 11 admin users, and Pro gives you 100,000 contacts, unlimited products and 26 admin users.
Extra contacts are sold in blocks of 25,000 for $125 a month. If I am reading that rule correctly, a Basic account that grows past 2,500 contacts and adds one block pays $179 plus $125, which is $304 a month on monthly billing. Growth costs $249 a month and already includes 25,000 contacts, so a growing email list pushes you up a tier quickly.
AI Credits and Add-Ons
Basic includes no AI credits, Growth includes 500 a month and Pro includes 1,000. Top-ups are listed at 500 credits for $15 a month. The Cofounder assistant itself is included on every plan, though Kajabi’s page says future limits may apply.
The branded mobile app is a bigger line item. Kajabi’s app page says it is included on Pro and available at $199 a month on other plans, while the pricing page lists your own App Store app under Pro only, so confirm which applies to you before you plan around it.
Kajabi Transaction Fees, With Worked Examples
Kajabi’s pricing FAQ says it does not take a revenue share, so you keep what you earn after payment processing. There are two fee paths to understand, and they behave differently.
First, Kajabi Payments charges a card rate that falls by plan: 2.9% + 30¢ on Basic, 2.8% + 30¢ on Growth and 2.7% + 30¢ on Pro, for US entities. Second, if you connect an outside processor where Kajabi Payments is offered, a plan-based fee of 2%, 1% or 0.5% applies, and Kajabi’s help center article on processing fees says PayPal is exempt.
Example: $5,000 in Monthly Sales
These are illustrations, not quotes. I assume 50 US card sales at $100 each in a month, which totals $5,000, and I ignore refunds, chargebacks, sales tax and any currency conversion.
| Plan | Card fee per $100 sale | Fees on 50 sales | Plan price (annual billing) | Total monthly cost |
|---|---|---|---|---|
| Basic | $2.90 + $0.30 = $3.20 | $160 | $143 | $303 |
| Growth | $2.80 + $0.30 = $3.10 | $155 | $199 | $354 |
| Pro | $2.70 + $0.30 = $3.00 | $150 | $399 | $549 |
The takeaway is that the fee discount alone never justifies a higher plan at this volume. Moving from Basic to Growth saves only $5 in card fees on $5,000 of sales, while the plan itself costs $56 more a month on annual billing. You upgrade for contacts, products, seats and features, not to save on processing.
Example: The Outside-Processor Penalty
Suppose you stay on Basic but run checkout through an outside card processor instead of Kajabi Payments. On the same $5,000 of sales, the 2% plan fee would be $100 a month on top of whatever your processor charges. That is why most Kajabi sellers who can use Kajabi Payments should compare the two carefully before wiring up a separate gateway.
Core Features
This is where Kajabi earns its price. I pulled the details from Kajabi’s own product and feature pages, and I note where a page did not give a number.
Courses
Kajabi’s online courses page lists hosted video that is view-only for students unless you enable downloads, quizzes placed anywhere in the curriculum, drip release by date or days after purchase, and automatic completion certificates. There is no cap on lessons, and live cohort courses are available on Growth and Pro. Kajabi states plainly that its courses are not SCORM compliant, which matters if you sell into corporate training.
The page did not state a maximum video upload size or storage allowance, and the pricing page does not state storage or bandwidth limits either. If you plan to host hundreds of hours of video, ask Kajabi support before you commit.
Coaching
The coaching page covers 1:1 and group formats, structured programs with milestones, a built-in scheduler, and live video that removes the need for a separate video-call tool. Group sessions support up to 200 participants in one live room, with up to 20 breakout rooms of 10 people each.
You can sell sessions as one-time or recurring payments, with tiered packages and post-session upsells. The catch is that coaching is available through mobile web browsers but not inside the Kajabi mobile app.
Backstage for 1:1 Clients
Kajabi’s Backstage product is a private branded portal for each 1:1 client, with assignments, chat, live sessions, recorded sessions with AI summaries and voice memos that are transcribed. It is included in Kajabi plans, with additional seats listed at $49 a month. Kajabi says the AI only transcribes and summarizes, and does not reply to clients as you.
Communities
The communities page describes channels that can be public, private or read-only, threaded discussions, pinned posts, scheduled virtual meetups with a live room, challenges and a leaderboard. Access Groups let one community offer free and paid tiers, and you can bundle a community with a course or a recurring membership. Basic and Growth include 1 community each, and Pro includes 3.
Email, Funnels and Website
Email sends are unlimited on every plan, and so are landing pages and funnels. Kajabi’s feature pages describe ready-made funnels organized by goal, one-time broadcasts, multi-step sequences and a drag-and-drop website builder with custom domains. Those pages were light on specifics, with no template counts, segmentation detail or automation triggers listed, so I cannot grade them beyond saying they exist and are included.
Advanced automations and webhooks are Growth and Pro features, and affiliate programs for your own products are Growth and Pro as well. If you want your students or partners to promote your offers, that alone can push you off Basic.
Payments, Tax and Analytics
Kajabi Payments supports major cards, Apple Pay, Google Pay, Afterpay and Klarna, plus upsells, downsells and order bumps. Kajabi Sales Tax calculates and collects tax at checkout and produces filing reports, though the page does not say which jurisdictions it covers. Analytics cover member drop-off in courses, landing page conversions and a combined revenue view.
Skip Stitching Together Five Different Tools
Email, funnels, checkout, courses and coaching all sit on every Kajabi plan, with unlimited email sends and landing pages and no platform revenue share.
Limits and Gaps to Know Before You Pay
No platform is limitless, and Kajabi’s weak spots are mostly about packaging and price. Here are the ones I would check against my own plans.
- Branding: Basic shows “Powered by Kajabi” in the footer, and Growth and Pro remove it.
- Developer access: API access and editing site code are Pro only.
- Support: Dedicated support is a Pro feature.
- SCORM: Not supported, per Kajabi’s course page.
- Storage and bandwidth: Not shown on the pricing page, so ask before uploading a large video library.
- Currencies and countries: Processing fees vary by country, and the card rates above are listed for US entities only.
I also could not find Kajabi’s payout timing or its refund and chargeback fee amounts on the pages I loaded. The processing fee article points to country-specific pages for those details, so read the one for your country before you forecast cash flow.
How Coaching and Masterclass Sellers Could Use Kajabi
I run coaching and a free mini course around ecommerce, so I think about this from the seller’s side. To be clear, I am describing how a similar program could be set up on Kajabi, not telling you that I run mine there.
Imagine you teach people how to launch a store. A typical setup would be a free lead-magnet funnel, a paid masterclass built as a drip course, and a premium tier with live group calls or a private community. All three can live in Kajabi, which means one customer record and one checkout instead of three tools.
That structure fits the way I teach high-ticket dropshipping. You would put the free material, like a niches list, in a lead funnel.
Then you would sell a paid module on finding suppliers, and offer coaching calls for people who want hands-on feedback.
A few practical notes if you go this route. Selling education makes you a business with revenue, so sort out your entity early. My guide to business formation for high-ticket dropshipping applies just as well to a course business.
The SBA’s page on choosing a business structure lays out the options.
Also be careful with testimonials and income claims. The FTC’s page on endorsements, influencers and reviews covers disclosure and fake reviews, and it is worth a read before you publish student results on a Kajabi sales page.
Who Should Choose Kajabi
Kajabi fits you best if you already have an audience, plan to sell at least two or three offers, and want email, funnels and checkout in the same place as your courses. It also suits coaches who want built-in video sessions, packages and client portals without paying for several separate subscriptions.
It is a stronger bet on Growth than on Basic for most serious sellers. Growth gives you 25,000 contacts, 50 products, branding removal, advanced automations and affiliate programs, and the $56 monthly gap on annual billing buys a lot of headroom.
Who Should Skip Kajabi
If you have no audience yet and just want to test whether one course sells, $143 a month is a lot of risk to carry. A lighter tool is a safer first step, and my Podia pricing breakdown shows what a lighter-weight option costs.
If you only need a course host and already pay for email and funnels elsewhere, you will be paying for a bundle you do not use. In that case, read my Thinkific review to see a more focused course platform.
Kajabi Alternatives Worth Checking
I compare three course platforms by price, fees and fit in my full Kajabi alternatives guide. For a head-to-head against one of the closest rivals, see Teachable vs Kajabi.
If you are leaning toward a different platform entirely, my Thinkific alternatives guide covers five more options.
The right choice usually comes down to one question: do you want one system that does everything, or the cheapest tool for one job? Kajabi is the first kind.
My Verdict
Kajabi earns a 7.5 out of 10 from me. The feature set is deep, the fee structure is clear, and the plan limits are published, which is more than some competitors offer. The price is the obstacle: it makes sense once you are earning from your offers, and it is hard to justify before then.
If I were starting a coaching or masterclass business today with an existing email list, I would test the 14-day trial, build one complete offer with checkout and an email sequence, and decide on Growth only if I needed the extra contacts or products. If I had no list and no product, I would validate the idea cheaply first and move to Kajabi later.
Ready to Put Your Expertise Behind One Checkout?
Plans start at $143 a month billed annually, with a 14-day trial and a 30-day money-back guarantee, so the risk of testing it is limited.
Frequently Asked Questions
How much does Kajabi cost?
As of November 2026, Kajabi’s pricing page lists Basic at $179 a month, Growth at $249 and Pro at $499 on monthly billing. Annual billing brings those to $143, $199 and $399 a month.
Does Kajabi have a free trial?
Yes. The pricing page lists 14 days free on each plan with a 30-day money-back guarantee. The homepage wording about a 30-day trial does not match, so check the checkout screen for the offer you actually get.
Does Kajabi charge transaction fees?
Kajabi says it does not take a revenue share. Kajabi Payments charges 2.9% + 30¢ on Basic, 2.8% + 30¢ on Growth and 2.7% + 30¢ on Pro for US entities, and an outside processor adds a fee of 2%, 1% or 0.5% depending on plan.
What are the limits on Kajabi plans?
Basic includes 2,500 contacts, 5 products and 2 admin users. Growth includes 25,000 contacts, 50 products and 11 admin users, and Pro includes 100,000 contacts, unlimited products and 26 admin users.
Is Kajabi worth it for coaches and course creators?
It can be, if you have an audience and will use the bundle of courses, coaching, email and funnels. If you only need to host one course, a cheaper focused tool is usually the better first step.
Want to see what you could teach before you pick a platform? Grab my free high-ticket dropshipping mini course →, or work with me directly in my coaching program →.
Related Articles
If you found this useful, these guides go deeper on related topics:
- Whop vs Kajabi 2026: Flexible Digital Commerce or an All-in-One Creator Business?
- Teachable vs Thinkific vs Kajabi in 2026
- Best Online Course Platform in 2026: Ranked by Features, Revenue Control, and Student Experience
- Best Online Course Platform for Beginners in 2026
- SamCart Pricing 2026: Plans, Processing Fees and What You Actually Pay
Trevor Fenner is an ecommerce entrepreneur and world traveler from Seattle, Washington, and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
He maintains homes in Seattle and Bali, spends most of the year overseas, and usually returns to Seattle for about a month each summer.
