Fresh Roasted Coffee Pricing 2026: What a Pound Actually Costs

The same bag of Fresh Roasted Coffee costs $19.99 a pound or $9.00 a pound depending entirely on which size you click. That is not a sale, a coupon or a subscription discount. It is the same French Roast, roasted in the same facility on the same day, and the only variable is whether you buy a 12 oz pouch or the 30 lb case. If you are buying coffee to resell, to serve, or just to stop paying pouch prices, that single decision is worth more than every other lever on the page.

Below is every published price for eleven Fresh Roasted Coffee products at all four real sizes, with the per-pound division shown so you can check it. Then the part most price articles skip: a $7.95 flat-rate shipping fee on a small order can add more than $10 a pound to what you actually pay, and Fresh Roasted Coffee currently publishes three different free-shipping thresholds on its own website. All figures were read off the company’s own product and policy pages on 15 September 2026.

Disclosure: the Fresh Roasted Coffee links on this page are affiliate links and we are paid a commission when someone buys through them. Worth knowing why that is unusually relevant here. Fresh Roasted Coffee’s own wholesale FAQ refuses marketplace resellers and directs them to its affiliate programme on cj.com, and that is the exact programme our link runs through, so we are the commercial alternative the company itself offers to people it will not supply. Every competitor named on this page pays us nothing. There is no affiliate relationship with Old Chicago Coffee, Coffee Bean Direct or Coffee USA, and we earn nothing whichever of them you choose.

Every published price, all four sizes

Fresh Roasted Coffee sells every coffee in the same size ladder: a 2.5 oz sample, 12 oz, a three-pack of 12 oz, 2 lb, 5 lb, and a 30 lb case made up of six 5 lb bags. Grind is a free option and is priced identically to whole bean, so choosing ground costs you nothing.

The same prices, converted to cost per pound

A 12 oz bag is 0.75 lb, so the conversion is a division you can do on your phone. Divide the 12 oz price by 0.75, the 2 lb price by 2, the 5 lb price by 5 and the case price by 30. Here is the whole table run through that arithmetic, rounded to the cent.

Collapsed into ranges, the ladder looks like this. A 12 oz bag costs $14.99 to $19.99, which is $19.99 to $26.65 per pound. A 2 lb bag costs $27.99 to $44.99, which is $14.00 to $22.50 per pound. A 5 lb bag costs $49.99 to $84.99, which is $10.00 to $17.00 per pound. The 30 lb case costs $269.99 to $469.99, which is $9.00 to $15.67 per pound.

Show the division: two worked anchors

Take French Roast, the cheapest line. At 12 oz it is $14.99, and 14.99 divided by 0.75 is $19.99 per pound. At 5 lb it is $49.99, and 49.99 divided by 5 is $10.00 per pound. The 30 lb case is $269.99, and 269.99 divided by 30 is $9.00 per pound. Going from the pouch to the case cuts your cost per pound by 55 percent on the identical coffee.

Now take Organic Black Knight, which sits mid-ladder. At 12 oz it is $16.99, or $22.65 per pound. At 5 lb it is $69.99, or $14.00 per pound. The 30 lb case is $379.99, or $12.67 per pound. That is a 44 percent reduction, smaller than French Roast but still the single biggest saving available anywhere on this website.

The pattern holds on every line in the table. The smallest gap in the set is Tanzanian Peaberry, where 12 oz is $19.99 per pound and the case is $12.00 per pound, and that is still a 40 percent cut. There is no product where buying small makes financial sense.

Two pricing traps on this site

The first is the “From $3.99” badge. Collection pages display “From $3.99” and “From $4.99” price labels, and those refer to the 2.5 oz sample size, not to a bag of coffee. If you read a roundup quoting Fresh Roasted Coffee prices starting at $3.99, the writer read a collection badge instead of opening a product page. The cheapest actual coffee bag on the site is $14.99.

The second is that there is no bulk collection page at all. The whole-bean, bulk-coffee and bulk collection URLs all return 404 and nothing equivalent appears in the sitemap. Bulk is a size variant inside each individual product, which means the 30 lb case pricing is invisible unless you open a product and scroll the size selector. That is why so many articles about this brand quote only the 12 oz price and conclude the coffee is expensive. It is the cheapest per pound in this whole comparison set, and the site’s own navigation hides that.

The shipping threshold contradiction, and what it does to your per-pound cost

This matters more than it sounds, because a $7.95 flat rate on a small order distorts the per-pound arithmetic badly. And whether you pay it depends on a threshold that Fresh Roasted Coffee currently publishes three different ways.

The $35 figure. It is in the homepage announcement bar as “Free Shipping on orders over $35”. It appears twice on the FAQ page, including a worked gift-card example stating that if your payment amount is less than $35 your order will not be eligible for free shipping. It appears again on the auto-deliver page, which quotes $7.95 shipping under $35.

The $50 figure. The shipping policy states that orders totaling over $50 after discounts have been applied qualify for free shipping, and that all order totals under $50 are shipped at a $7.95 flat rate. The shipping and returns page repeats it as order totals of $50 and greater. And the homepage’s own meta and Open Graph description says free shipping over $50.

That last source is the sharpest part of this. The same homepage shows $35 in the bar a visitor reads while telling Google and social platforms $50 in its metadata. One page, two numbers, depending on whether a human or a crawler is looking.

The $100 figure. It appears on the wholesale services page. That one is wholesale only, gated behind approval and the 30 lb monthly minimum, and placed through a separate portal. It is not a retail threshold and nobody should present it as one.

The flat-rate trigger inherits the same inconsistency: $7.95 under $50 on the policy pages, $7.95 under $35 on the auto-deliver page. Transit time is inconsistent too, quoted as 1 to 5 days in the shipping policy and 5 to 7 business days on the shipping and returns page. The honest way to state all of this is that $35 is advertised and $50 is per policy. I did not place a test order, so I am not going to tell you which one checkout enforces. Build your cart and look at the total before you commit.

Here is why it moves your numbers. One 12 oz bag of French Roast is $14.99, which is under both thresholds. Add $7.95 and you paid $22.94 for 0.75 lb, and 22.94 divided by 0.75 is $30.59 per pound. Against the $9.00 per pound case price, that single small order costs you 3.4 times as much per pound.

The 2 lb size is where the threshold ambiguity actually bites. French Roast at 2 lb is $27.99, under both readings, so add $7.95 and you have paid $35.94 for two pounds, which is $17.97 per pound instead of $14.00. Indian Monsoon Malabar at 2 lb is $34.99, one cent below the advertised $35 threshold and well below the $50 policy figure. Add $7.95 and the effective cost goes from $17.50 to $21.47 per pound. A single cent of cart total decides a $3.97 per pound swing, if the advertised threshold is the one being enforced.

Every 5 lb bag in the table is $49.99 or more, and every case is well past both figures. So the question disappears from the 2 lb size upward if the advertised $35 is what checkout enforces, and only from $50.00 upward if the policy figure is. The cheapest 5 lb bag sits one cent inside that gap, which is the single most annoying cent on this website. That is a second, quieter argument for buying big: it takes the shipping variable off the table entirely. One exception worth knowing: Alaska, Guam, Hawaii, the Marshall Islands and Puerto Rico are weight calculated and excluded from free shipping at any order total.

The full four-way breakdown of this contradiction, with what it says about the company’s internal quality control, sits inside our full Fresh Roasted Coffee review and the FAQ answer that decides whether you can use them at all.

The subscription discounts, and the one thing nobody can tell you

The Auto Deliver programme advertises “30% off your first order” and “15% off every recurring order”, both verbatim from the page. Delivery frequency runs from once every 2 weeks to once every 8 weeks, or any time in between, and no discrete interval list is published. You can manage, skip, reschedule and cancel at any time through self-service, though cancelling does not stop an order that has already processed. There is no order minimum on subscriptions.

Whether the 30 percent and the 15 percent stack is not published anywhere. I have seen it assumed both directions in write-ups of this brand, and neither assumption is supported by anything on the site. Do not build a margin model on it. If it matters to your numbers, ask them in writing before your first order.

Two more things to note. It is tempting to apply the 15 percent recurring discount to the 30 lb French Roast case, get $7.65 per pound, and call that the knockout figure. I am not going to do that without saying the obvious thing, because comparing one company’s subscription price against everybody else’s list price is how affiliate articles quietly cheat. Two of the three comparators in the table above publish subscription pricing of their own. Coffee Bean Direct takes 10 percent off with subscribe and save, which puts its Italian Roast Espresso 5 lb at $11.69 per pound. Coffee USA publishes an Auto Ship and Save 10 percent, which puts its Sumatra 5 lb at $13.50 per pound. Old Chicago publishes no subscription discount at all, so it stays at $12.70. Compared on that like for like basis Fresh Roasted Coffee still wins, and by a wide margin, but the honest version of the argument is $7.65 against $11.69, not $7.65 against $12.99. And the programme scope is stated two ways: the auto-deliver page describes Fresh Roasted Coffee and Positively Tea selections while the homepage describes coffee, tea and botanicals. Confirm your category is eligible rather than assuming.

Wholesale pricing: the minimum is published, the tiers are not

Fresh Roasted Coffee publishes its wholesale minimum in exact words: “To qualify for our bulk wholesale discount, customers must purchase a minimum of 30 lbs. of coffee or tea per month or at least 20 lbs. of botanicals.” The conjunction is or, not and, so you qualify by hitting either. The same page also describes “Low minimums of 30 lbs per month to get started”.

What you cannot see is the pricing. The page offers only “Competitive, volume-based discounts on bulk orders” and “a customized pricing structure based on purchase volume”. No tier table, no percentages, no break points, no worked example. Wholesale ordering runs on a separate portal at wholesale.freshroastedcoffee.com, described as separate from the retail site, so there is no way to compare a wholesale number against the retail case price before you apply and get approved.

Samples go to approved wholesale customers only, by email, and not for all products. There are no published application steps, no approval criteria, no stated turnaround, and no published requirement for a resale or tax-exempt certificate. I am not going to invent any of those, because a guessed approval requirement is exactly the sort of thing that gets repeated as fact. Not published means not published.

What that leaves you is a real decision. The 30 lb retail case at $9.00 to $15.67 per pound is a known, checkable number you can buy today without an application. The wholesale tier is an unknown that might beat it. If you need certainty this month, the retail case is the price you can actually plan around. How that compares against the rest of the market is the subject of our ranking of wholesale coffee suppliers by the terms they actually publish.

Private label: a minimum with no unit behind it

The private-label and co-packing pages both state the same minimum order quantity verbatim: “Our minimum order quantity starts at a pallet of finished product.”

A pallet is never defined anywhere on the site. Not a unit count, not a case count, not a weight, not for any of the package formats offered. That makes the private-label MOQ unquantified in absolute terms, which is a genuine problem when you are sizing a first production run, because a pallet of 5 lb bags and a pallet of single-serve pods are completely different cash commitments. I am not going to estimate it for you. Ask for the unit count for your specific format, in writing, before you budget anything.

There is also no dollar figure or per-unit price published anywhere for private label or co-packing. Not a setup fee, not a per-pound cost, not a range. Packaging is stated plainly: “We don’t stock white-label packaging in-house, but we’re happy to source custom-branded materials for you.” Lead time is 2 to 3 weeks for smaller order quantities, longer for larger orders or custom packaging.

If a published number is what you need before you start a conversation, two suppliers in this category do publish one, and I compare their real figures in the roundup of private label coffee suppliers with published setup fees and per-pound costs.

How this pricing compares, like for like at 5 lb

The 5 lb bag is the only size several suppliers in this category publish, so it is the fairest comparison available. One important caveat before the table: the Coffee Bean Direct and Coffee USA figures below are public retail prices, not wholesale-programme pricing, and neither company publishes a wholesale rate card. Coffee USA is a foodservice and office e-tailer rather than a reseller programme, and it is here purely as a price reference point.

Read that honestly. The cheapest Fresh Roasted Coffee 5 lb bag beats all three comparators by a clear margin. Its organic 5 lb bag at $14.00 per pound is mid-pack, essentially level with Coffee Bean Direct’s Colombian Supremo at $13.99 and slightly worse than Old Chicago at $12.70. So the price advantage is real but it is concentrated in the conventional lines, not the organics.

The 30 lb case is where the argument becomes lopsided. At $9.00 to $15.67 per pound it is the cheapest per pound of anything published by any supplier in this comparison set, and nobody else in the group publishes a case size at all. That is the whole Fresh Roasted Coffee pricing story in one line: buy the case, or buy somewhere else.

Old Chicago is worth a closer look for one specific reason that has nothing to do with price. It permits resale on Amazon and eBay in writing, which Fresh Roasted Coffee bars, and we make nothing from saying so. The trade-off is laid out in the head to head where the sales channel decides which supplier wins.

And the published-terms gap against a lead-form supplier is the entire subject of the comparison of Fresh Roasted Coffee against Coffee Bean Direct’s application-only commercial page.

What to actually buy

If you are testing a coffee line: buy one 5 lb bag of the cheapest conventional roast. Watch the cent, though. At $49.99 that bag clears the $35 figure the homepage and FAQ advertise, but it lands one cent short of the $50 figure the shipping policy states. Under the advertised reading you pay $10.00 per pound. Under the policy reading you pay $49.99 plus $7.95, which is $57.94 for five pounds, or $11.59 per pound. Budget the higher number until your own checkout tells you otherwise, and you still have five pounds to sample, photograph and put in front of customers without a 30 lb commitment.

If you are stocking a store or a cafe: the 30 lb case is the only sensible purchase. $269.99 for French Roast is $9.00 per pound with shipping covered, and the next cheapest published 5 lb price from anyone in this set is $12.70 per pound.

If you are hitting 30 lbs a month anyway: apply for wholesale, but keep the retail case price in your model as the floor you already know you can get. The tiers are not published and might not beat it.

What never makes sense: single 12 oz bags. At $19.99 to $26.65 per pound before shipping, and $30.59 per pound on a $14.99 bag once the flat rate lands, the pouch is the worst value on the site by a wide margin. Buy it once to taste the coffee and never again.

One broader warning before you commit inventory dollars to a consumable. Coffee margins are thin next to the categories we normally cover, and the failure modes are the same ones described in the brutal truth about high ticket dropshipping that most guides leave out. Cheap per pound is not the same thing as profitable.

If you are building a brand rather than reselling bags, the sequence matters more than the price list. Start with the real order of operations for launching a private label coffee brand. And if the Fresh Roasted Coffee terms do not fit your channel, the replacements are sorted by reason in the alternatives guide organised by why you are leaving.

Running the business behind the store

Per-pound cost is one input. Whether a consumable with these margins deserves a slot in your catalogue at all is the bigger question, and coffee is thin compared to most of what we cover. If you are still picking a category, work from our list of high ticket niches and the margin profiles that support paid acquisition.

If the model itself is new to you, understand the mechanics before you sign up to a monthly minimum with anybody. Read the plain explanation of how high ticket dropshipping works and where the margin actually sits.

Reading a supplier’s own pages the way I read these is a repeatable process, not a knack. Our complete step by step guide to finding and vetting high ticket dropshipping suppliers sets out the whole sequence.

Before you put your name on a food product or sign a wholesale agreement, get the entity in place. Our guide to business formation for high ticket dropshipping explains why that matters more in food and beverage than elsewhere.

On tooling, we build stores on Shopify because subscription and food and beverage apps are simply better supported there. For formation and registered agent work, Bizee does it without the upsell maze.

For product liability cover on something people drink, we use Hiscox.

If you would rather skip the assembly entirely, we build and launch stores for clients through our done for you high ticket store build and launch service.

Frequently asked questions

How much is Fresh Roasted Coffee per pound? Between $9.00 and $26.65 depending entirely on size. A 12 oz bag works out to $19.99 to $26.65 per pound, a 2 lb bag to $14.00 to $22.50, a 5 lb bag to $10.00 to $17.00, and the 30 lb case to $9.00 to $15.67.

What is the cheapest Fresh Roasted Coffee? French Roast. It is $14.99 at 12 oz, $49.99 at 5 lb and $269.99 for the 30 lb case, which is $9.00 per pound and the lowest published per-pound figure in this comparison set.

Is the 30 lb case actually cheaper? Substantially. On French Roast the case is $9.00 per pound against $19.99 per pound for the 12 oz bag, a 55 percent reduction on the identical coffee. Every product in the table follows the same pattern, with the smallest gap still at 40 percent.

Does Fresh Roasted Coffee offer free shipping? It advertises free shipping over $35 in its homepage bar and on its FAQ page, while its shipping policy and its own homepage metadata state $50. Orders below the threshold pay a $7.95 flat rate. I did not verify which figure checkout enforces, so check your cart total.

Do the subscription discounts stack? Not published. The page advertises 30 percent off the first order and 15 percent off recurring orders but says nothing about whether they combine.

Why do some sites say prices start at $3.99? Because they read a collection-page badge. The $3.99 and $4.99 figures are 2.5 oz sample sizes, not coffee bags. The cheapest actual bag is $14.99.

What does private label cost? Not published. No setup fee, per-unit price or per-pound cost appears anywhere on the private-label or co-packing pages, and the minimum order is stated only as a pallet of finished product with the pallet never defined.

Related Articles

The full Fresh Roasted Coffee review, including the FAQ answer that disqualifies marketplace sellers

Fresh Roasted Coffee vs Coffee Bean Direct, published terms against a lead form

Private label coffee suppliers that publish a setup fee and a per pound cost

Nine high ticket niches growing fast right now, with the margin maths behind each

The best portable coffee makers, if you are building a wider coffee catalogue

Trevor Fenner

Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.

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