Most reviews of Fresh Roasted Coffee talk about roast profiles. That is the wrong conversation if you run a store. The most consequential thing on the company’s website is one answer buried in its wholesale FAQ, and it decides whether this supplier can be part of your business at all. If you sell on Amazon, eBay, Walmart or Wish, Fresh Roasted Coffee will not supply you, and it says so in writing.
I read supplier terms for a living. I have not tasted this coffee and I am not going to pretend I have. What I did was read every page Fresh Roasted Coffee publishes about pricing, wholesale, private label, shipping and returns on 15 September 2026, and write down what it says and where it contradicts itself.
Disclosure: the Fresh Roasted Coffee links in this article are affiliate links and we are paid a commission when someone buys through them. Here is the part worth knowing. Fresh Roasted Coffee’s own wholesale FAQ tells marketplace sellers they cannot resell its branded product and directs them to its affiliate programme on cj.com instead. That is the exact programme our link runs through, so we are the commercial alternative the company itself offers to people it refuses to supply. Every competitor named anywhere in this article pays us nothing. There is no affiliate relationship with Old Chicago Coffee, Path Coffee Roasters, Black Ink Coffee or any other brand mentioned here, and we earn nothing if you choose one of them over Fresh Roasted Coffee.
The one FAQ answer that decides it
Item 9 of the Fresh Roasted Coffee wholesale FAQ, confirmed live on two separate fetches on 15 September 2026, reads as follows.
“I am an Amazon re-seller. Am I eligible for a wholesale account?”
“No. We do not allow the resale of branded Fresh Roasted Coffee, Positively Tea, or Positively Botanicals products on online marketplaces like Amazon, Ebay, Walmart, or Wish. However, we do offer a generous affiliate program for those interested in commissioned sales from your website, blog, etc. Please apply on cj.com”
Read what that sentence does and does not do. It names four marketplaces and three brands explicitly, and it restricts resale of branded product only. Fresh Roasted Coffee runs a separate private-label and co-packing operation, so goods produced under your own brand are not what this answer addresses. I am not going to stretch it into a blanket ban on selling private-label coffee on Amazon, because it does not say that.
What it plainly does mean is this. If your plan was to buy Fresh Roasted Coffee bags wholesale and list them on Amazon, that plan is dead on the vendor’s own published terms. No negotiation, no grey area, no “ask and see”. It is answer number nine on the page you would read before applying.
The honest consequence is that a large slice of readers should stop evaluating Fresh Roasted Coffee as a wholesale supplier right here and look at a supplier that permits marketplace resale in writing. I go through that comparison in detail in the head to head between Fresh Roasted Coffee and Old Chicago Coffee, where the verdict turns entirely on which channel you sell through.
Selling on your own store? Fresh Roasted Coffee is the cheapest per pound here
French Roast runs $49.99 for 5 lb, which is $10.00 per pound, and $269.99 for the 30 lb case, which is $9.00 per pound. The catch is real: it bars resale of its branded product on Amazon, eBay, Walmart and Wish, so this only works if you sell direct.
Who Fresh Roasted Coffee actually is
Fresh Roasted Coffee LLC operates out of 1136 Walnut Street Ext, Sunbury, Pennsylvania 17801, phone (570) 495-4300, and describes itself as family owned. The founder, owner and CEO is listed only as “Andy O.” on the company’s own pages, and the full name is not published anywhere on the site.
There is a founding-year conflict on the site right now. The About page says 2009, and says it twice in body copy including the phrase “our founding”. The homepage meta and Open Graph description says 2011. I am not going to pick one for you: the company publishes 2009 per its About page, though the homepage metadata says 2011. Either way this is not a brand-new operation.
The production facility is 115,000 square feet in Sunbury, Pennsylvania, running 36 machines. Note that the square-footage figure appears only on the co-packing services page, not on the main about or wholesale pages. Roasting is done on Loring Smart Roasters, and Fresh Roasted Coffee states these cut emissions by up to 80 percent over other roasters. That is the company’s own unsourced claim and I am reporting it as their claim, not as a verified number.
Actual roasting capacity is not published in any unit anywhere on the site. Do not let anyone derive it for you from square footage and machine count, because that arithmetic is fiction.
Catalog size is also reported two ways. The coffee collection page showed just under 390 products when I checked, and that count drifts as lines come and go. The homepage metadata says “100+ specialty coffees”. Both are the company’s own numbers on the company’s own site.
What a pound of Fresh Roasted Coffee actually costs
This is where the review gets useful, because the per-pound spread across sizes is enormous and it is the single biggest lever on your landed cost. Every coffee is sold in the same six sizes: a 2.5 oz sample, 12 oz, a three-pack of 12 oz, 2 lb, 5 lb, and a 30 lb case made up of six 5 lb bags. Grind is a free option and is priced identically to whole bean.
Here is the ladder. A 12 oz bag is 0.75 lb, so the division is straightforward.
| Size | Price range | Cost per pound |
|---|---|---|
| 12 oz | $14.99 to $19.99 | $19.99 to $26.65 per lb |
| 2 lb | $27.99 to $44.99 | $14.00 to $22.50 per lb |
| 5 lb | $49.99 to $84.99 | $10.00 to $17.00 per lb |
| 30 lb case (six 5 lb bags) | $269.99 to $469.99 | $9.00 to $15.67 per lb |
Two worked examples, so you can check my arithmetic against the product pages yourself. French Roast is $14.99 for 12 oz, and 14.99 divided by 0.75 is $19.99 per pound. The same coffee is $49.99 for 5 lb, and 49.99 divided by 5 is $10.00 per pound. The 30 lb case is $269.99, and 269.99 divided by 30 is $9.00 per pound. Buying the case instead of 12 oz pouches cuts your cost per pound by 55 percent on the identical product.
Organic Black Knight runs the same shape at a higher base: $16.99 for 12 oz is $22.65 per pound, $69.99 for 5 lb is $14.00 per pound, and $379.99 for the 30 lb case is $12.67 per pound. The organic line narrows the gap but the direction is identical.
One trap to avoid. The collection pages display “From $3.99” and “From $4.99” badges, and those are the 2.5 oz sample sizes, not coffee bags. If you see a review quoting Fresh Roasted Coffee prices from $3.99, the writer read a collection badge and not a product page. There is also no bulk or whole-bean collection page on this site at all: those URLs return 404 and nothing equivalent appears in the sitemap. Bulk is a size variant inside each product, which is why so many roundups miss the 30 lb pricing entirely.
The full eleven-product table with every size priced out, plus the arithmetic at all four sizes, is in the dedicated breakdown of what a pound of Fresh Roasted Coffee really costs at each size.
Roast to order, and the date on the bag
Fresh Roasted Coffee roasts to order rather than pulling from finished stock. Orders placed before 12 PM Sunday through Thursday are roasted the same day; orders placed after 12 PM are roasted the next day. The roast date is printed on a white sticker using the Julian calendar, meaning the numerical day of the year rather than a conventional date.
That is a genuine freshness advantage over a supplier shipping month-old inventory, and it is something you can show a customer, because the date is physically on the bag. The Julian format is also a small friction point, because customers will email asking what “263” means. Put a one-line explainer on your product page and that support ticket disappears.
Certifications, and the scope difference nobody mentions
Fresh Roasted Coffee publishes a genuinely strong certification list for a roaster this size: SQF, listed as Level 2 on the private-label page, USDA Organic, OU Kosher, Fair Trade, and mold, mycotoxin and pesticide testing. Those are facility and programme certifications rather than marketing adjectives about the beans, and several competitors in this category describe their beans as organic or fair trade while naming no facility certification at all.
There is a scope inconsistency to flag. The our-journey page also claims Direct Trade and Rainforest Alliance, and the services pages omit both. If a certification is load-bearing for your brand story or a buyer’s compliance checklist, get it confirmed in writing rather than relying on whichever page you landed on.
Wholesale: a published minimum, and a lot that is not published
Fresh Roasted Coffee publishes its wholesale minimum, which puts it in the minority of suppliers in this category. The wording is exact: “To qualify for our bulk wholesale discount, customers must purchase a minimum of 30 lbs. of coffee or tea per month or at least 20 lbs. of botanicals.” Note the conjunction. It is or, not and. You are not required to hit both. The benefits list on the same page also describes “Low minimums of 30 lbs per month to get started”.
What is not published is the pricing. The page offers only “Competitive, volume-based discounts on bulk orders” and “a customized pricing structure based on purchase volume”: no tier table, no percentage off, no break points. Wholesale ordering happens on a separate portal at wholesale.freshroastedcoffee.com, so you cannot window-shop the tiers before applying.
Samples are restricted to approved wholesale customers, requested by email, and are not available for all products. There are no published application steps, no approval criteria, no stated turnaround time, and no published requirement for a resale or tax-exempt certificate. Not published means not published, and I am not going to guess at any of it. Equipment support is explicitly declined: the page tells you to consult the manufacturer.
How that minimum compares against the rest of the field, and why so few suppliers publish one at all, is the subject of the ranking of wholesale coffee suppliers by what they actually publish before you apply.
30 lbs a month is a real published number
The wholesale minimum is 30 lbs of coffee or tea per month, or 20 lbs of botanicals, and the conjunction is or. The wholesale tiers themselves are not published anywhere, so you will not see pricing until you are approved on the separate portal.
Private label: a pallet that is never defined
Fresh Roasted Coffee runs private-label and co-packing programmes, and the minimum order quantity appears verbatim on both pages: “Our minimum order quantity starts at a pallet of finished product.”
A pallet is never defined anywhere on the site: not a unit count, not a case count, not a weight. That leaves the MOQ genuinely unquantified, and it is not a trivial gap, because a pallet of 5 lb bags and a pallet of single-serve pods are wildly different cash commitments. I am not going to estimate it, because any number I invented would end up quoted in somebody’s business plan. Ask them in writing for the unit count for your format before you budget.
Packaging is the next thing to get straight, and the site is refreshingly blunt about it: “We don’t stock white-label packaging in-house, but we’re happy to source custom-branded materials for you.” So Fresh Roasted Coffee is not handing you blank bags off a shelf. Lead time is quoted as 2 to 3 weeks for smaller order quantities, with larger orders or custom packaging requiring additional time.
The format range is the strongest part of the private-label offer. Fresh Roasted Coffee lists twelve or more package types, including Classic Pods that are K-Cup compatible, envipods that are BPI-certified compostable, Espresso Capsules compatible with Nespresso OriginalLine, Sachet Singles up to 14g, Pour-Over Kits at 14g, Frac Packs, Cold Brew Filter Packs, Bagged Coffee, glue and microplastic free Tea Bags, and Bagged Loose-Leaf Tea. Alongside that sit custom roasting in small batches, nitrogen flush and seal immediately after roasting, custom blending and flavouring, custom grinding, QC testing, climate-controlled storage and palletized shipping.
And no dollar figure or per-unit price is published anywhere for private label or co-packing. Zero. That is the whole story on private-label pricing here, and it is a meaningful disadvantage against the two suppliers in this category who do publish real numbers. I compare those directly in the roundup of private label coffee suppliers that actually publish a setup fee and a per-pound cost.
If you are earlier than that and still deciding whether to launch a coffee brand at all, the sequencing matters more than the supplier shortlist. Start with the real order of operations for launching a private label coffee brand, beginning with the sales channel.
The shipping threshold contradiction, four ways
This is the finding I did not expect. Fresh Roasted Coffee currently advertises three different free-shipping thresholds across its own pages, and the homepage contradicts itself between what a human sees and what it tells Google.
The $35 figure appears in the homepage announcement bar as “Free Shipping on orders over $35”, twice on the FAQ page including a worked gift-card example stating that a payment amount under $35 will not be eligible, and on the auto-deliver page, which quotes $7.95 shipping under $35.
The $50 figure appears in the shipping policy, which states that orders totaling over $50 after discounts qualify for free shipping and that all order totals under $50 ship at a $7.95 flat rate. The shipping and returns page repeats it as order totals of $50 and greater, and the homepage’s own meta and Open Graph description says free shipping over $50.
That last point is the sharpest version of the problem. The same homepage shows $35 in its announcement bar while telling search engines and social platforms $50. A visitor and a Google result page can both be reading the company’s homepage and see different numbers.
A third figure, $100, appears on the wholesale services page. That one is wholesale only, gated behind approval and the 30 lb monthly minimum, and ordered on a separate portal. It is not a retail threshold and should not be presented as one.
The flat-rate trigger inherits the same inconsistency: $7.95 under $50 on the policy pages, $7.95 under $35 on the auto-deliver page. Transit time is inconsistent too, quoted as 1 to 5 days in the shipping policy and 5 to 7 business days on the shipping and returns page.
How you should treat this: $35 is advertised and $50 is per policy. I did not run a test order to see which one checkout actually enforces, so I am not going to tell you either is the confirmed enforced threshold. If free shipping is material to your margin on a given order, build the order and look at the cart total before you commit. Separately, Alaska, Guam, Hawaii, the Marshall Islands and Puerto Rico are weight calculated and excluded from free shipping at any order total.
Returns are 14 days on coffee and tea and 30 days on merchandise, with a 10 percent restocking fee on non-defective merchandise returns. The customer pays return shipping and shipping costs are not refundable.
The subscription, and the one thing it does not tell you
The Auto Deliver programme advertises “30% off your first order” and “15% off every recurring order”, both verbatim. Frequency is flexible rather than menu driven: once every 2 weeks to once every 8 weeks, or any time in between, with no discrete interval list published. You can manage, skip, reschedule and cancel at any time, but cancelling does not stop an order that has already processed. There is no order minimum on subscriptions.
Whether the 30 percent and the 15 percent stack on a first recurring order is not published. I have seen that assumed both ways in write-ups of this brand and neither assumption is supported by anything on the site. Do not plan a margin around it.
Scope is also stated two ways. The auto-deliver page describes Fresh Roasted Coffee and Positively Tea selections. The homepage describes coffee, tea and botanicals. If botanicals are part of your order plan, confirm they are subscription eligible rather than assuming.
If the marketplace ban blocks you, here is where to go
This is the part where I have to be straight with you, because the supplier that pays us is not the right answer for everyone reading. If your channel is Amazon or eBay, Fresh Roasted Coffee is out and you need someone whose written terms permit what you actually do.
The direct inverse of the Fresh Roasted Coffee ban is Old Chicago Coffee Co., whose programme is explicitly built for selling on your own site or places like eBay and Amazon. It publishes no minimum order requirement, publishes its full price list, and does genuinely blind shipping with a generic distribution name on the return label rather than its own. We earn nothing from that recommendation, which is exactly why I can make it flatly. Its 5 lb bag is $63.50, or $12.70 per pound, so you pay more per pound than the French Roast case in exchange for channel freedom.
If the blocker is the 30 lb monthly minimum rather than the channel, two suppliers publish lower entry points. Path Coffee Roasters publishes a 10 lb wholesale minimum, a 25-bag private-label minimum for self-ship, and no minimum on dropship. Black Ink Coffee publishes a wholesale minimum of 10 pounds, framed as two 5 lb bags or fifteen 12 oz retail bags. Neither pays us anything either.
If Amazon is where you sell and you switch to a supplier that permits it, the economics of that channel are their own problem to solve. Our breakdown of how to lower Amazon ACoS without cutting your bids to nothing is the next thing to read.
The full sort by reason for leaving, including who supplies the bag and who publishes a private-label price, is in the alternatives guide organised by why you are walking away rather than by brand.
And if what you actually want is a supplier who publishes terms versus one who hides them behind a lead form, that contrast is the whole subject of the comparison of Fresh Roasted Coffee against Coffee Bean Direct’s application-only commercial page.
The verdict, split by where you sell
There is no single verdict on this supplier, and anyone who gives you one has not read the FAQ. The answer splits cleanly by sales channel.
If you sell on your own store: Fresh Roasted Coffee is a strong choice and the cheapest per pound of anything published in this set. A $9.00 per pound floor on the 30 lb French Roast case, with real facility certifications behind it and roast-to-order production with the date on the bag, is a good set of terms for a direct-to-consumer line. The published 30 lb monthly minimum is achievable for a small operator, and the fact that it is published at all puts it ahead of six of the eleven suppliers I looked at.
If you sell on Amazon, eBay, Walmart or Wish: Fresh Roasted Coffee is not an option for branded resale and you should not spend another hour on it. Go to a supplier whose terms permit your channel in writing. Old Chicago is the clean answer and we make nothing from saying so.
If you are building your own label: the format range is excellent and the certifications are real, but an MOQ of “a pallet” with no unit definition and no published price is a hard place to start from when you are sizing a first production run against limited cash. Get the unit count in writing before you budget, and compare it against the two suppliers who publish actual setup fees and per-pound costs.
What would change my mind: a published wholesale tier table, a defined pallet, and one consistent free-shipping threshold across the site. All three are fixable in an afternoon and all three currently cost this company credibility it does not need to lose.
Buy the case, not the pouch
The 30 lb case runs $269.99 to $469.99, which works out to $9.00 to $15.67 per pound against $19.99 to $26.65 per pound on 12 oz bags. Free shipping is advertised at $35 and stated at $50 in the policy, so check your cart total before you assume it is free.
Running the business behind the store
Picking a supplier is the easy half. The harder half is whether the category is worth owning at all, and coffee is a consumable with thin unit economics compared to what most of our readers sell. If you are still choosing a category, start from our list of high ticket niches and the margin profiles that actually support paid acquisition.
If the whole model is new to you, the mechanics of selling other people’s products without holding stock are worth understanding before you commit to a monthly minimum with anyone. Read the plain explanation of how high ticket dropshipping works and where the money actually comes from.
Supplier sourcing is a repeatable process rather than a lucky find, and the reading-the-terms discipline I used on Fresh Roasted Coffee is the same discipline that works in any category. Our complete step by step guide to finding and vetting high ticket dropshipping suppliers walks the whole sequence.
Before you sign a wholesale agreement or put your own brand on a food product, get the entity right. Our guide to business formation for high ticket dropshipping covers why that matters more in food and beverage than in most categories.
On the stack, we run stores on Shopify because the food and beverage app ecosystem and subscription tooling are simply better supported there. For the entity itself, Bizee handles formation and registered agent without the upsell maze.
For liability cover on a consumable product, which is not optional in this category, Hiscox is who we use.
If you would rather have the whole thing built and launched for you instead of assembling it yourself, we do that too through our done for you high ticket store build and launch service.
Frequently asked questions
Can I sell Fresh Roasted Coffee on Amazon? No. The company’s wholesale FAQ states plainly that it does not allow resale of branded Fresh Roasted Coffee, Positively Tea or Positively Botanicals products on online marketplaces like Amazon, Ebay, Walmart or Wish, and it points would-be resellers to its affiliate programme on cj.com instead.
What is the Fresh Roasted Coffee wholesale minimum? Thirty pounds of coffee or tea per month, or at least 20 pounds of botanicals. The conjunction on the page is or, not and, so hitting one of those qualifies you.
What does Fresh Roasted Coffee cost per pound? It depends on size. A 12 oz bag works out to $19.99 to $26.65 per pound, a 5 lb bag to $10.00 to $17.00 per pound, and the 30 lb case to $9.00 to $15.67 per pound.
Is shipping free over $35 or over $50? Both figures appear on the company’s own site right now. The $35 threshold is advertised in the homepage announcement bar and on the FAQ page; the $50 threshold is stated in the shipping policy and in the homepage’s own meta description. I did not verify which one checkout enforces, so check your cart total.
What is the private label minimum order? A pallet of finished product. A pallet is not defined anywhere on the site in units, cases or weight, so the minimum is unquantified until you ask them directly for your specific package format.
Do the 30 percent and 15 percent subscription discounts stack? Not published. The auto-deliver page advertises 30 percent off the first order and 15 percent off every recurring order but says nothing about whether they combine. Do not assume either way.
Related Articles
Fresh Roasted Coffee pricing 2026, with the per pound arithmetic at every size
Fresh Roasted Coffee vs Old Chicago Coffee, where the sales channel decides the winner
The best wholesale coffee suppliers in 2026, ranked by published terms
The brutal truth about high ticket dropshipping that most guides leave out
The best espresso machines for a coffee shop, if you are selling brewing gear alongside beans
Trevor Fenner is an ecommerce entrepreneur and the founder of Ecommerce Paradise, a platform focused on helping entrepreneurs build and scale profitable high-ticket ecommerce and dropshipping businesses. With over a decade of hands-on experience, Trevor specializes in high-ticket dropshipping strategy, niche and product selection, supplier recruiting and onboarding, Google & Bing Shopping ads, ecommerce SEO, and systems-driven automation and scaling. Through Ecommerce Paradise, he provides free education via in-depth guides like How to Start High-Ticket Dropshipping, advanced training through the High-Ticket Dropshipping Masterclass, and fully done-for-you turnkey ecommerce services for entrepreneurs who want a faster, more hands-off path to growth. Trevor is known for emphasizing sustainable, real-world ecommerce models over hype-driven tactics, helping store owners build scalable, sellable, and location-independent brands.
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