Six reasons people leave QuickBooks, and a different named answer for each one, with the year one and year two arithmetic printed out for every option.

Zoho Books free plan is gated at $50K of annual revenue and every Zoho tier carries an annual invoice cap. QuickBooks caps seats instead. Zoho Professional is $480 a year against $1,680 for QuickBooks Plus, and here is what that gap actually buys.

Wave Starter is genuinely free and Wave publishes its card processing rates. QuickBooks publishes none. Here is exactly what the free tier excludes, what Wave Pro at $190 a year buys back, and the point where free stops being cheap.

FreshBooks Lite at $23 a month has no double entry accounting, no bank reconciliation and no accountant access. All three arrive at Plus. Here is what that costs you in year one and year two, against every QuickBooks Online tier at list price.

Xero Early caps you at 20 invoices and 5 bills a month, and QuickBooks caps your seats. Those two gates decide this comparison before price does. Here is the annual cost at list, plus where each one actually wins.

Every QuickBooks plan costed for year one and year two, plus the payroll bundles with a worked three employee example, Solopreneur Lite, the seat ceilings, the payment rates Intuit now publishes, and the fees it still does not.